9
NPS
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Dialog Axiata
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About Dialog Axiata's Brand
Provider of telecommunication services. The company offers voice calls, fixed line telephony, 2G, 3G and 4G data, and direct-to-home satellite television services in Sri Lanka.
Brand at a Glance
85%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Dialog Axiata NPS
Dialog Axiata's Net Promoter Score (NPS) is a 9 with 46% Promoters, 17% Passives, and 37% Detractors. Net Promoter Score tracks whether Dialog Axiata's customers would recommend using the product based on a scale of -100 to 100.
Dialog Axiata Overall NPS
| 46% | Promoters |
|---|---|
| 17% | Passives |
| 37% | Detractors |
Dialog Axiata NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 9 | May 2025 | 9 |
Jun 2025 9 | Jun 2025 | 9 |
Jul 2025 8 | Jul 2025 | 8 |
Aug 2025 8 | Aug 2025 | 8 |
Sep 2025 9 | Sep 2025 | 9 |
Oct 2025 9 | Oct 2025 | 9 |
Nov 2025 9 | Nov 2025 | 9 |
Dec 2025 9 | Dec 2025 | 9 |
Feb 2026 9 | Feb 2026 | 9 |
Mar 2026 9 | Mar 2026 | 9 |
Apr 2026 9 | Apr 2026 | 9 |
May 2026 9 | May 2026 | 9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dialog Axiata NPS by Gender
Dialog Axiata's NPS was rated 18 by both Female and Male customers on Comparably.
Male
18
Dialog Axiata's NPS was rated 18 by Male customers on Comparably.
51%
Promoters
16%
Passives
33%
Detractors
Female
18
Dialog Axiata's NPS was rated 18 by Female customers on Comparably.
44%
Promoters
30%
Passives
26%
Detractors
Dialog Axiata NPS by Ethnicity
Dialog Axiata's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 21 | Asian or Pacific Islander | 21 |
Other 22 | Other | 22 |
Dialog Axiata NPS by Age
Dialog Axiata's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Dialog Axiata NPS by Usage
Dialog Axiata's NPS was rated the highest by customers who have used Dialog Axiata's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Over 10 Years 27 | Over 10 Years | 27 |
Dialog Axiata Customer Reviews
Out of the 17 Dialog Axiata customer reviews 13 were positive and 4 were constructive. Dialog Axiata customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Dialog Axiata Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Dialog Axiata users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dialog Axiata Customer Loyalty Score by Gender
Dialog Axiata's Customer Loyalty score was rated 84 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Dialog Axiata.
Male
84%
Yes
Female
84%
Yes
Dialog Axiata Customer Loyalty Score by Ethnicity
Dialog Axiata's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dialog Axiata.
90
out of 100
Asian or Pacific Islander
70
out of 100
Other
Dialog Axiata Customer Loyalty Score by Age
Dialog Axiata's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dialog Axiata.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 78% | 26-30 | 78% |
31-35 55% | 31-35 | 55% |
36-40 61% | 36-40 | 61% |
46-50 100% | 46-50 | 100% |
Dialog Axiata Customer Loyalty Score by Usage
Dialog Axiata's Customer Loyalty score was rated the highest by customers who have used Dialog Axiata's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dialog Axiata Customer Loyalty Score by Industry
Dialog Axiata's Customer Loyalty score was rated the highest by Computer Hardware industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Dialog Axiata Product Quality
3.7/5
Dialog Axiata has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Dialog Axiata Product Information
Dialog Axiata’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Dialog Axiata's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Dialog Axiata the lowest at 2.4.
- Website
- www.dialog.lk
- Company Size
- 1,001-5,000 Employees
Quick Insights into Dialog Axiata Product Quality
Dialog Axiata's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Dialog Axiata's Product Quality.
Ranked Dialog Axiata Product Quality the Highest
Ranked Dialog Axiata Product Quality the Lowest
Dialog Axiata Product Quality Score by Gender
Female customers rated Dialog Axiata's Product Quality score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Dialog Axiata.
Male
3.5/5
Female
3.7/5
Dialog Axiata Product Quality Score by Ethnicity
Dialog Axiata's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dialog Axiata.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.4 | Other | 3.4 |
Dialog Axiata Product Quality Score by Age
Dialog Axiata's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dialog Axiata.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
46-50 2.3 | 46-50 | 2.3 |
Dialog Axiata Product Quality Score by Usage
Dialog Axiata's Product Quality score was rated the highest by customers who have used Dialog Axiata's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Dialog Axiata Product Quality Score by Industry
Dialog Axiata's Product Quality score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Dialog Axiata Pricing
Dialog Axiata ROI & Value For Money
3.4/5
Dialog Axiata has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Dialog Axiata Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Dialog Axiata.
Quick Insights into Dialog Axiata ROI
Dialog Axiata's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Dialog Axiata ROI the Highest
Ranked Dialog Axiata ROI the Lowest
Dialog Axiata ROI Score by Gender
Female customers rated Dialog Axiata's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Dialog Axiata.
Male
3.4/5
Female
3.5/5
Dialog Axiata ROI Score by Ethnicity
Dialog Axiata's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dialog Axiata.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.2 | Other | 3.2 |
Dialog Axiata ROI Score by Age
Dialog Axiata's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dialog Axiata.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.5 | 36-40 | 3.5 |
46-50 2.8 | 46-50 | 2.8 |
Dialog Axiata ROI Score by Usage
Dialog Axiata's ROI score was rated the highest by customers who have used Dialog Axiata's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Dialog Axiata ROI Score by Industry
Dialog Axiata's ROI score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Dialog Axiata Customer Satisfaction (CSAT)
Dialog Axiata Customer Satisfaction (CSAT) Score
74 / 100
Dialog Axiata has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
37%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dialog Axiata Customer Satisfaction
Dialog Axiata's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
Sign Up to unlock insights into how customers have ranked Dialog Axiata's Customer Satisfaction.
Ranked Dialog Axiata Customer Satisfaction the Highest
Ranked Dialog Axiata Customer Satisfaction the Lowest
Dialog Axiata Customer Satisfaction Score by Gender
Male customers rated Dialog Axiata's Customer Satisfaction score 8 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dialog Axiata.
74 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 8% | |
Very Dissatisfied | 8% |
66 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 28% | |
Dissatisfied | 3% | |
Very Dissatisfied | 3% |
Dialog Axiata Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Dialog Axiata's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dialog Axiata.
72 / 100
Very Satisfied
37%
Satisfied
35%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
4%
Very Dissatisfied
6%
CSAT according to Other
Dialog Axiata's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dialog Axiata.
69 / 100
Very Satisfied
25%
Satisfied
44%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
6%
Very Dissatisfied
6%
Dialog Axiata Customer Satisfaction Score by Age
Dialog Axiata's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dialog Axiata.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 79% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 34% |
Dialog Axiata Customer Satisfaction Score by Usage
Dialog Axiata's Customer Satisfaction score was rated the highest by customers who have used Dialog Axiata's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Dialog Axiata Customer Satisfaction Score by Industry
Dialog Axiata's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Dialog Axiata Customer Satisfaction Score by Industry",
"text": "Dialog Axiata's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "Dialog Axiata's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Accounting",
"groupId": 495,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "Dialog Axiata's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Dialog Axiata's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
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{
"label": "Computer Hardware",
"groupId": 509,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Dialog Axiata's Customer Satisfaction score is rated by Computer Hardware customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
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"groupId": 515,
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"scoreClassName": "max",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 17,
"stars": 0,
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]
}Dialog Axiata Customer Service
3.5/5
Dialog Axiata has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Dialog Axiata's overall Customer Service score rated by its users and customers.
About Dialog Axiata's Customer Service
Address
475, Union Place, Colombo, 940
Website
www.dialog.lk
Phone Number
7
Quick Insights into Dialog Axiata Customer Service
Dialog Axiata's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Computer Hardware industry.
Sign Up to unlock insights into how customers have ranked Dialog Axiata's Customer Service score.
Ranked Dialog Axiata Customer Service the Highest
Ranked Dialog Axiata Customer Service the Lowest
Dialog Axiata Customer Service Score by Gender
Female customers rated Dialog Axiata's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dialog Axiata.
Male
3.4/5
Female
3.6/5
Dialog Axiata Customer Service Score by Ethnicity
Dialog Axiata's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dialog Axiata.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.4 | Other | 3.4 |
Dialog Axiata Customer Service Score by Age
Dialog Axiata's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dialog Axiata.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.6 | 36-40 | 3.6 |
46-50 2.6 | 46-50 | 2.6 |
Dialog Axiata Customer Service Score by Usage
Dialog Axiata's Customer Service score was rated the highest by customers who have used Dialog Axiata's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Dialog Axiata Customer Service Score by Industry
Dialog Axiata's Customer Service score was rated the highest by Education industry customers, and the lowest by Computer Hardware industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Dialog Axiata as an Employer
Consumer vs. Employees
Dialog Axiata scored a 9 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Dialog Axiata would recommend the brand to a friend. ENPS measures how likely Dialog Axiata employees would recommend working at Dialog Axiata to a friend.
Net Promoter Score
9
NPS Score
| 46% | Promoters |
|---|---|
| 17% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |
