34
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Diamonds Direct
Marketing or Exec? Claim Your Free Account
About Diamonds Direct's Brand
A leading independent jewelry company
Brand at a Glance
67%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service
Diamonds Direct NPS
Diamonds Direct's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether Diamonds Direct's customers would recommend using the product based on a scale of -100 to 100.
Diamonds Direct Overall NPS
| 58% | Promoters |
|---|---|
| 18% | Passives |
| 24% | Detractors |
Diamonds Direct NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 50 | Jun 2022 | 50 |
Oct 2022 60 | Oct 2022 | 60 |
Nov 2022 33 | Nov 2022 | 33 |
Dec 2022 43 | Dec 2022 | 43 |
Jan 2023 37 | Jan 2023 | 37 |
Sep 2023 33 | Sep 2023 | 33 |
Oct 2023 40 | Oct 2023 | 40 |
Jan 2024 30 | Jan 2024 | 30 |
Feb 2024 36 | Feb 2024 | 36 |
Nov 2024 40 | Nov 2024 | 40 |
Feb 2025 43 | Feb 2025 | 43 |
May 2025 34 | May 2025 | 34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Diamonds Direct NPS by Gender
Diamonds Direct's NPS was rated 50 by Female customers on Comparably.
Female
50
Diamonds Direct's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Male
N/A
Diamonds Direct's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Diamonds Direct Customer Reviews
Out of the 2 Diamonds Direct customer reviews 2 were positive and 0 were constructive. Diamonds Direct customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Diamonds Direct Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Diamonds Direct users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Diamonds Direct Customer Loyalty Score by Gender
Diamonds Direct's Customer Loyalty score was rated 78 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Diamonds Direct.
Female
78%
Yes
Male
N/A
Yes
Diamonds Direct Product Quality
3.7/5
Diamonds Direct has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Diamonds Direct's overall Product Quality score rated by its users and customers.
Diamonds Direct Product Information
Diamonds Direct’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- https://diamondsdirect.com
- Company Size
- 201-500 Employees
Industry
Tech
Retail
Quick Insights into Diamonds Direct Product Quality
Diamonds Direct's Product Quality score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Diamonds Direct's Product Quality.
Ranked Diamonds Direct Product Quality the Highest
Diamonds Direct Product Quality Score by Gender
Diamonds Direct's Product Quality score was rated 3.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Diamonds Direct.
Female
3.9/5
Male
N/A
Diamonds Direct Pricing
Diamonds Direct ROI & Value For Money
3.5/5
Diamonds Direct has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Diamonds Direct's overall ROI score rated by its users and customers.
Quick Insights into Diamonds Direct ROI
Diamonds Direct's ROI score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Diamonds Direct's ROI score.
Ranked Diamonds Direct ROI the Highest
Diamonds Direct ROI Score by Gender
Diamonds Direct's ROI score was rated 3.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Diamonds Direct.
Female
3.9/5
Male
N/A
Diamonds Direct Customer Satisfaction (CSAT)
Diamonds Direct Customer Satisfaction (CSAT) Score
79 / 100
Diamonds Direct has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
65%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Diamonds Direct Customer Satisfaction
Diamonds Direct's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Diamonds Direct's Customer Satisfaction.
Ranked Diamonds Direct Customer Satisfaction the Highest
Diamonds Direct Customer Satisfaction Score by Gender
Diamonds Direct's Customer Satisfaction score was rated 75 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Diamonds Direct.
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Diamonds Direct Customer Service
3.8/5
Diamonds Direct has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Diamonds Direct's overall Customer Service score rated by its users and customers.
About Diamonds Direct's Customer Service
Address
Stoughton, WI United States of America
Website
https://diamondsdirect.com
Quick Insights into Diamonds Direct Customer Service
Diamonds Direct's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked Diamonds Direct's Customer Service score.
Ranked Diamonds Direct Customer Service the Highest
Diamonds Direct Customer Service Score by Gender
Diamonds Direct's Customer Service score was rated 3.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Diamonds Direct.
Female
3.9/5
Male
N/A
Diamonds Direct as an Employer
4.1/5
Diamonds Direct has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Diamonds Direct scored a 34 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Diamonds Direct would recommend the brand to a friend. ENPS measures how likely Diamonds Direct employees would recommend working at Diamonds Direct to a friend.
Net Promoter Score
34
NPS Score
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 44% | Promoters |
|---|---|
| 25% | Passive |
| 31% | Detractors |
