

After 11 years of operation, Digicel Group Limited has over 13 million customers across its 31 markets in the Caribbean, Central America
Digicel's Net Promoter Score (NPS) is a 9 with 38% Promoters, 33% Passives, and 29% Detractors. Net Promoter Score tracks whether Digicel's customers would recommend using the product based on a scale of -100 to 100.
| 38% | Promoters |
|---|---|
| 33% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 8 | Nov 2024 | 8 |
Dec 2024 9 | Dec 2024 | 9 |
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 8 | Feb 2025 | 8 |
Mar 2025 8 | Mar 2025 | 8 |
May 2025 8 | May 2025 | 8 |
Jul 2025 8 | Jul 2025 | 8 |
Aug 2025 10 | Aug 2025 | 10 |
Sep 2025 10 | Sep 2025 | 10 |
Oct 2025 8 | Oct 2025 | 8 |
Dec 2025 8 | Dec 2025 | 8 |
Jan 2026 8 | Jan 2026 | 8 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Digicel's NPS 4 points higher than Female customers.
Digicel's NPS was rated 16 by Male customers on Comparably.
Digicel's NPS was rated 12 by Female customers on Comparably.
Digicel's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 60 | Hispanic or Latino | 60 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 8 | Asian or Pacific Islander | 8 |
Other 25 | Other | 25 |
Digicel's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Digicel's NPS was rated the highest by customers who have used Digicel's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 62 | 1 to 2 Years | 62 |
2 to 5 Years -10 | 2 to 5 Years | -10 |
5 to 10 Years 8 | 5 to 10 Years | 8 |
Over 10 Years 13 | Over 10 Years | 13 |
Out of the 32 Digicel customer reviews 27 were positive and 5 were constructive. Digicel customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Digicel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Digicel's Customer Loyalty score 1% higher than Female customers.
Digicel's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Digicel's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 94% | 18-25 | 94% |
26-30 90% | 26-30 | 90% |
31-35 96% | 31-35 | 96% |
36-40 75% | 36-40 | 75% |
41-45 78% | 41-45 | 78% |
46-50 87% | 46-50 | 87% |
56-60 100% | 56-60 | 100% |
Digicel's Customer Loyalty score was rated the highest by customers who have used Digicel's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Digicel's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Digicel has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Digicel’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Digicel's product the highest. Reviewers from the Government and Public Policy industry rated Digicel the lowest at 3.4.
Digicel's Product Quality score was rated highest by customers who have used Digicel's products/services for 1 to 2 Years, and rated lowest by customers from the Energy and Manufacturing industry.
Male customers rated Digicel's Product Quality score 0.1 stars higher than Female customers.
Digicel's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4 | Other | 4 |
Digicel's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.9 | 46-50 | 3.9 |
56-60 3.1 | 56-60 | 3.1 |
Digicel's Product Quality score was rated the highest by customers who have used Digicel's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Digicel's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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Digicel has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Digicel.
Digicel's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
Female customers rated Digicel's ROI score 0.1 stars higher than Male customers.
Digicel's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.7 | Other | 3.7 |
Digicel's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.3 | 46-50 | 3.3 |
56-60 3.5 | 56-60 | 3.5 |
Digicel's ROI score was rated the highest by customers who have used Digicel's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Digicel's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Digicel has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Digicel's Customer Satisfaction score was rated highest by customers who have used Digicel's products/services for 1 to 2 Years, and rated lowest by customers from the Consumer Services industry.
Male customers rated Digicel's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 53% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 2% |
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 48% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
Digicel's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
Digicel's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
Digicel's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
Digicel's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
Digicel's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 81% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 70% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 85% | |||||||||||||||
| 56-60 | 67% |
Digicel's Customer Satisfaction score was rated the highest by customers who have used Digicel's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Digicel's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consumer Services industry customers.
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}Digicel has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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Jamaica, IA
http://www.digicelgroup.com/en
1 (876) 6195000
Digicel's Customer Service score was rated highest by customers who have used Digicel's products/services for 1 to 2 Years, and rated lowest by customers ages 41-45.
Digicel's Customer Service score was rated 3.5 by both Female and Male customers on Comparably.
Digicel's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.6 | Other | 3.6 |
Digicel's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.3 | 46-50 | 3.3 |
56-60 3.1 | 56-60 | 3.1 |
Digicel's Customer Service score was rated the highest by customers who have used Digicel's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Digicel's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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Digicel has a 3.3/5 stars for its overall company culture rated by their employees

Digicel scored a 9 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Digicel would recommend the brand to a friend. ENPS measures how likely Digicel employees would recommend working at Digicel to a friend.
| 38% | Promoters |
|---|---|
| 33% | Passive |
| 29% | Detractors |
| 34% | Promoters |
|---|---|
| 27% | Passive |
| 39% | Detractors |