9
NPS
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Digikala
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About Digikala's Brand
Digikala, an online store, sells sports and entertainment, arts and culture, and digital products as well as appliances and personal items.
Brand at a Glance
59%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Digikala NPS
Digikala's Net Promoter Score (NPS) is a 9 with 43% Promoters, 23% Passives, and 34% Detractors. Net Promoter Score tracks whether Digikala's customers would recommend using the product based on a scale of -100 to 100.
Digikala Overall NPS
| 43% | Promoters |
|---|---|
| 23% | Passives |
| 34% | Detractors |
Digikala NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 23 | Sep 2022 | 23 |
Oct 2022 21 | Oct 2022 | 21 |
Dec 2022 15 | Dec 2022 | 15 |
Jan 2023 18 | Jan 2023 | 18 |
Aug 2023 17 | Aug 2023 | 17 |
Sep 2023 3 | Sep 2023 | 3 |
Oct 2023 0 | Oct 2023 | 0 |
Nov 2023 -4 | Nov 2023 | -4 |
Dec 2023 5 | Dec 2023 | 5 |
Jan 2024 8 | Jan 2024 | 8 |
Apr 2024 9 | Apr 2024 | 9 |
Sep 2024 7 | Sep 2024 | 7 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Digikala NPS by Gender
Female customers rated Digikala's NPS 54 points higher than Male customers.
Male
13
Digikala's NPS was rated 13 by Male customers on Comparably.
42%
Promoters
29%
Passives
29%
Detractors
Female
67
Digikala's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Digikala NPS by Ethnicity
Digikala's NPS was rated 0 points by both Asian or Pacific Islander and Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 0 | Other | 0 |
Digikala NPS by Age
Digikala's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Digikala NPS by Usage
Digikala's NPS was rated the highest by customers who have used Digikala's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 43 | 2 to 5 Years | 43 |
Over 10 Years 0 | Over 10 Years | 0 |
Digikala Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Digikala users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Digikala Customer Loyalty Score by Gender
Male customers rated Digikala's Customer Loyalty score 47% higher than Female customers.
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Male
87%
Yes
Female
40%
Yes
Digikala Customer Loyalty Score by Ethnicity
Digikala's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Digikala.
55
out of 100
Asian or Pacific Islander
100
out of 100
Other
Digikala Customer Loyalty Score by Age
Digikala's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Digikala.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 78% | 26-30 | 78% |
Digikala Customer Loyalty Score by Usage
Digikala's Customer Loyalty score was rated the highest by customers who have used Digikala's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Digikala Customer Loyalty Score by Industry
Digikala's Customer Loyalty score was rated 78% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Digikala Product Quality
3.3/5
Digikala has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Digikala Product Information
Digikala’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Digikala's product the highest.
- Website
- http://www.digikala.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ranching
Ecommerce and Marketplaces
Quick Insights into Digikala Product Quality
Digikala's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Digikala's products/services for Over 10 Years.
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Ranked Digikala Product Quality the Highest
Ranked Digikala Product Quality the Lowest
Digikala Product Quality Score by Gender
Female customers rated Digikala's Product Quality score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
Digikala Product Quality Score by Ethnicity
Digikala's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Digikala.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.1 | Other | 3.1 |
Digikala Product Quality Score by Age
Digikala's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Digikala.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.2 | 26-30 | 3.2 |
Digikala Product Quality Score by Usage
Digikala's Product Quality score was rated the highest by customers who have used Digikala's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Digikala Product Quality Score by Industry
Digikala's Product Quality score was rated 3.9 stars by Tech industry customers.
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Digikala Pricing
Digikala ROI & Value For Money
3.3/5
Digikala has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Digikala Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Digikala ROI
Digikala's ROI score was rated highest by Female customers, and rated lowest by Other customers.
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Ranked Digikala ROI the Highest
Ranked Digikala ROI the Lowest
Digikala ROI Score by Gender
Female customers rated Digikala's ROI score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Digikala.
Male
2.8/5
Female
4/5
Digikala ROI Score by Ethnicity
Digikala's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Digikala.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.8 | Other | 2.8 |
Digikala ROI Score by Age
Digikala's ROI score was rated 3.1 stars by customers ages 18-25 and customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Digikala.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.1 | 26-30 | 3.1 |
Digikala ROI Score by Usage
Digikala's ROI score was rated 3 stars by customers who have used Digikala's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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Digikala ROI Score by Industry
Digikala's ROI score was rated 3.9 stars by Tech industry customers.
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Digikala Customer Satisfaction (CSAT)
Digikala Customer Satisfaction (CSAT) Score
61 / 100
Digikala has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
44%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
5%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Digikala Customer Satisfaction
Digikala's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked Digikala's Customer Satisfaction.
Ranked Digikala Customer Satisfaction the Highest
Digikala Customer Satisfaction Score by Gender
Digikala's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Digikala.
50 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Digikala Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Digikala's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Digikala Customer Service
3.2/5
Digikala has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Digikala's Customer Service
Address
Terral, OK Iran (Islamic Republic)
Website
http://www.digikala.com/
Phone Number
+98 21 28103
Quick Insights into Digikala Customer Service
Digikala's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked Digikala Customer Service the Highest
Ranked Digikala Customer Service the Lowest
Digikala Customer Service Score by Gender
Female customers rated Digikala's Customer Service score 0.4 stars higher than Male customers.
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Male
3.1/5
Female
3.5/5
Digikala Customer Service Score by Ethnicity
Digikala's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Digikala.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.8 | Other | 2.8 |
Digikala Customer Service Score by Age
Digikala's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Digikala.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.6 | 26-30 | 2.6 |
Digikala Customer Service Score by Usage
Digikala's Customer Service score was rated the highest by customers who have used Digikala's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Digikala Customer Service Score by Industry
Digikala's Customer Service score was rated 3.5 stars by Tech industry customers.
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Digikala as an Employer
3.9/5
Digikala has a 3.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Digikala scored a 9 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Digikala would recommend the brand to a friend. ENPS measures how likely Digikala employees would recommend working at Digikala to a friend.
Net Promoter Score
9
NPS Score
| 43% | Promoters |
|---|---|
| 23% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 56% | Promoters |
|---|---|
| 6% | Passive |
| 38% | Detractors |
