

Provider of general insurance services. The company provides general insurance services such as, house insurance, car insurance, motor bike insurance, fire insurance and other related services. It also provides commercial insurance services.
Direct Line Group's Net Promoter Score (NPS) is a 0 with 0% Promoters, 100% Passives, and 0% Detractors. Net Promoter Score tracks whether Direct Line Group's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 100% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 0 | Apr 2024 | 0 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Direct Line Group scored a 0 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Direct Line Group would recommend the brand to a friend. ENPS measures how likely Direct Line Group employees would recommend working at Direct Line Group to a friend.
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |