52
NPS
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Disneyland Resort
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About Disneyland Resort's Brand
Walt Disney Parks and Resorts, also known as Disney Parks, originally Walt Disney Attractions, is one of The Walt Disney Company's five major business segments. It is responsible for the conception, building, and managing of the company's theme parks and vacation resorts, as well as a variety of additional family-oriented leisure enterprises. It was founded in 1971 after the opening of Magic Kingdom at Walt Disney World in Florida, joining the original Disneyland in California. In 2009, the company's theme parks hosted approximately 119.1 million guests, making Disney Parks the world's most visited theme park company, ahead of the second-most visited, British rival Merlin Entertainments.
Brand at a Glance
89%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Disneyland Resort NPS
Disneyland Resort's Net Promoter Score (NPS) is a 52 with 70% Promoters, 12% Passives, and 18% Detractors. Net Promoter Score tracks whether Disneyland Resort's customers would recommend using the product based on a scale of -100 to 100.
Disneyland Resort Overall NPS
| 70% | Promoters |
|---|---|
| 12% | Passives |
| 18% | Detractors |
Disneyland Resort NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 38 | Mar 2024 | 38 |
May 2024 39 | May 2024 | 39 |
Jul 2024 41 | Jul 2024 | 41 |
Oct 2024 42 | Oct 2024 | 42 |
Nov 2024 44 | Nov 2024 | 44 |
Dec 2024 45 | Dec 2024 | 45 |
Feb 2025 47 | Feb 2025 | 47 |
Jul 2025 48 | Jul 2025 | 48 |
Sep 2025 48 | Sep 2025 | 48 |
Nov 2025 49 | Nov 2025 | 49 |
May 2026 49 | May 2026 | 49 |
Jun 2026 52 | Jun 2026 | 52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Disneyland Resort NPS by Gender
Female customers rated Disneyland Resort's NPS 33 points higher than Male customers.
Male
24
Disneyland Resort's NPS was rated 24 by Male customers on Comparably.
62%
Promoters
0%
Passives
38%
Detractors
Female
57
Disneyland Resort's NPS was rated 57 by Female customers on Comparably.
71%
Promoters
15%
Passives
14%
Detractors
Disneyland Resort NPS by Ethnicity
Disneyland Resort's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
Other 50 | Other | 50 |
Disneyland Resort NPS by Age
Disneyland Resort's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Disneyland Resort NPS by Usage
Disneyland Resort's NPS was rated the highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
Over 10 Years -20 | Over 10 Years | -20 |
Disneyland Resort Customer Reviews
Out of the 6 Disneyland Resort customer reviews 5 were positive and 1 was constructive. Disneyland Resort customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Disneyland Resort Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Disneyland Resort users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Disneyland Resort Customer Loyalty Score by Gender
Disneyland Resort's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
Disneyland Resort Customer Loyalty Score by Ethnicity
Disneyland Resort's Customer Loyalty score was rated 100% by both Caucasian and Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Disneyland Resort.
100
out of 100
Caucasian
100
out of 100
Other
Disneyland Resort Customer Loyalty Score by Age
Disneyland Resort's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 100% | 36-40 | 100% |
Disneyland Resort Customer Loyalty Score by Usage
Disneyland Resort's Customer Loyalty score was rated 100% by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Disneyland Resort Product Quality
4.2/5
Disneyland Resort has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Disneyland Resort Product Information
Disneyland Resort’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- disneyland.disney.go.com
- Company Size
- 10,000+ Employees
Quick Insights into Disneyland Resort Product Quality
Disneyland Resort's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Male customers.
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Ranked Disneyland Resort Product Quality the Highest
Ranked Disneyland Resort Product Quality the Lowest
Disneyland Resort Product Quality Score by Gender
Female customers rated Disneyland Resort's Product Quality score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Disneyland Resort.
Male
3.3/5
Female
4.5/5
Disneyland Resort Product Quality Score by Ethnicity
Disneyland Resort's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Disneyland Resort.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Other 4.3 | Other | 4.3 |
Disneyland Resort Product Quality Score by Age
Disneyland Resort's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Disneyland Resort.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
36-40 4.7 | 36-40 | 4.7 |
Disneyland Resort Product Quality Score by Usage
Disneyland Resort's Product Quality score was rated the highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Disneyland Resort Pricing
Disneyland Resort ROI & Value For Money
3.9/5
Disneyland Resort has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Disneyland Resort ROI
Disneyland Resort's ROI score was rated highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and rated lowest by customers who have used Disneyland Resort's products/services for Over 10 Years.
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Ranked Disneyland Resort ROI the Highest
Ranked Disneyland Resort ROI the Lowest
Disneyland Resort ROI Score by Gender
Female customers rated Disneyland Resort's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Disneyland Resort.
Male
3.4/5
Female
4/5
Disneyland Resort ROI Score by Ethnicity
Disneyland Resort's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Disneyland Resort.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 4.1 | Other | 4.1 |
Disneyland Resort ROI Score by Age
Disneyland Resort's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Disneyland Resort.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4.6 | 36-40 | 4.6 |
Disneyland Resort ROI Score by Usage
Disneyland Resort's ROI score was rated the highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Disneyland Resort Customer Satisfaction (CSAT)
Disneyland Resort Customer Satisfaction (CSAT) Score
84 / 100
Disneyland Resort has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
63%
Satisfied
21%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Disneyland Resort Customer Satisfaction
Disneyland Resort's Customer Satisfaction score was rated highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and rated lowest by customers who have used Disneyland Resort's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Disneyland Resort's Customer Satisfaction.
Ranked Disneyland Resort Customer Satisfaction the Highest
Ranked Disneyland Resort Customer Satisfaction the Lowest
Disneyland Resort Customer Satisfaction Score by Gender
Female customers rated Disneyland Resort's Customer Satisfaction score 50 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Disneyland Resort.
50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
100 / 100
FemaleVery Satisfied | 71% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Disneyland Resort Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Disneyland Resort's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Disneyland Resort.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Disneyland Resort's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Disneyland Resort.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Disneyland Resort Customer Satisfaction Score by Age
Disneyland Resort's Customer Satisfaction score was rated 75 points by customers ages 18-25 and customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Disneyland Resort.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 36-40 | 75% |
Disneyland Resort Customer Satisfaction Score by Usage
Disneyland Resort's Customer Satisfaction score was rated the highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Disneyland Resort Customer Service
4/5
Disneyland Resort has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Disneyland Resort's Customer Service
Address
, Hong Kong,
Website
disneyland.disney.go.com
Quick Insights into Disneyland Resort Customer Service
Disneyland Resort's Customer Service score was rated highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and rated lowest by customers who have used Disneyland Resort's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Disneyland Resort's Customer Service score.
Ranked Disneyland Resort Customer Service the Highest
Ranked Disneyland Resort Customer Service the Lowest
Disneyland Resort Customer Service Score by Gender
Female customers rated Disneyland Resort's Customer Service score 0.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Disneyland Resort.
Male
3.3/5
Female
4.2/5
Disneyland Resort Customer Service Score by Ethnicity
Disneyland Resort's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Disneyland Resort.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Other 4.1 | Other | 4.1 |
Disneyland Resort Customer Service Score by Age
Disneyland Resort's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Disneyland Resort.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 4 | 36-40 | 4 |
Disneyland Resort Customer Service Score by Usage
Disneyland Resort's Customer Service score was rated the highest by customers who have used Disneyland Resort's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Disneyland Resort as an Employer
3.0/5
Disneyland Resort has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Disneyland Resort scored a 52 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Disneyland Resort would recommend the brand to a friend. ENPS measures how likely Disneyland Resort employees would recommend working at Disneyland Resort to a friend.
Net Promoter Score
52
NPS Score
| 70% | Promoters |
|---|---|
| 12% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 35% | Promoters |
|---|---|
| 20% | Passive |
| 45% | Detractors |
