43
NPS
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Dnata
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About Dnata's Brand
Provider of ground handling and in flight services for the aviation industry. The company specializes in offering ground handling, cargo, travel, logistics, private aviation and flight catering services.
Brand at a Glance
92%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Dnata NPS
Dnata's Net Promoter Score (NPS) is a 43 with 61% Promoters, 21% Passives, and 18% Detractors. Net Promoter Score tracks whether Dnata's customers would recommend using the product based on a scale of -100 to 100.
Dnata Overall NPS
| 61% | Promoters |
|---|---|
| 21% | Passives |
| 18% | Detractors |
Dnata NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 53 | Feb 2024 | 53 |
Mar 2024 45 | Mar 2024 | 45 |
Apr 2024 38 | Apr 2024 | 38 |
Jun 2024 36 | Jun 2024 | 36 |
Jul 2024 42 | Jul 2024 | 42 |
Oct 2024 46 | Oct 2024 | 46 |
Jan 2025 41 | Jan 2025 | 41 |
Feb 2025 42 | Feb 2025 | 42 |
Mar 2025 37 | Mar 2025 | 37 |
Jul 2025 40 | Jul 2025 | 40 |
Aug 2025 43 | Aug 2025 | 43 |
Dec 2025 42 | Dec 2025 | 42 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dnata NPS by Gender
Male customers rated Dnata's NPS 16 points higher than Female customers.
Male
83
Dnata's NPS was rated 83 by Male customers on Comparably.
83%
Promoters
17%
Passives
0%
Detractors
Female
67
Dnata's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Dnata NPS by Ethnicity
Dnata's NPS was rated 75 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Dnata NPS by Age
Dnata's NPS was rated 67 points by customers ages 31-35 on Comparably.
Dnata NPS by Usage
Dnata's NPS was rated the highest by customers who have used Dnata's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 80 | 1 to 2 Years | 80 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
Dnata Customer Reviews
Out of the 2 Dnata customer reviews 2 were positive and 0 were constructive. Dnata customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Dnata Customer Loyalty
92%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Dnata users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dnata Customer Loyalty Score by Gender
Dnata's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
Dnata Customer Loyalty Score by Ethnicity
Dnata's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dnata.
100
out of 100
Asian or Pacific Islander
Dnata Customer Loyalty Score by Age
Dnata's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dnata.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
Dnata Customer Loyalty Score by Usage
Dnata's Customer Loyalty score was rated 100% by customers who have used Dnata's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dnata Customer Loyalty Score by Industry
Dnata's Customer Loyalty score was rated 100% by Aerospace and Aviation industry customers.
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Dnata Product Quality
4.4/5
Dnata has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Dnata Product Information
Dnata’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Dnata's product the highest.
- Website
- www.dnata.com
- Company Size
- 10,000+ Employees
Quick Insights into Dnata Product Quality
Dnata's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Female customers.
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Ranked Dnata Product Quality the Highest
Ranked Dnata Product Quality the Lowest
Dnata Product Quality Score by Gender
Male customers rated Dnata's Product Quality score 0.7 stars higher than Female customers.
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Male
4.8/5
Female
4.1/5
Dnata Product Quality Score by Ethnicity
Dnata's Product Quality score was rated 4.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dnata.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Dnata Product Quality Score by Age
Dnata's Product Quality score was rated 4.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dnata.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
Dnata Product Quality Score by Usage
Dnata's Product Quality score was rated the highest by customers who have used Dnata's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dnata Product Quality Score by Industry
Dnata's Product Quality score was rated 5 stars by Aerospace and Aviation industry customers.
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Dnata Pricing
Dnata ROI & Value For Money
4.2/5
Dnata has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Dnata Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry.
Quick Insights into Dnata ROI
Dnata's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Female customers.
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Ranked Dnata ROI the Highest
Ranked Dnata ROI the Lowest
Dnata ROI Score by Gender
Male customers rated Dnata's ROI score 1 stars higher than Female customers.
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Male
4.6/5
Female
3.6/5
Dnata ROI Score by Ethnicity
Dnata's ROI score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dnata.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Dnata ROI Score by Age
Dnata's ROI score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dnata.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
Dnata ROI Score by Usage
Dnata's ROI score was rated the highest by customers who have used Dnata's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dnata ROI Score by Industry
Dnata's ROI score was rated 4.8 stars by Aerospace and Aviation industry customers.
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Dnata Customer Satisfaction (CSAT)
Dnata Customer Satisfaction (CSAT) Score
92 / 100
Dnata has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
71%
Satisfied
21%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dnata Customer Satisfaction
Dnata's Customer Satisfaction score was rated highest by customers who have used Dnata's products/services for 2 to 5 Years, and rated lowest by Female customers.
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Ranked Dnata Customer Satisfaction the Highest
Ranked Dnata Customer Satisfaction the Lowest
Dnata Customer Satisfaction Score by Gender
Male customers rated Dnata's Customer Satisfaction score 33 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dnata.
100 / 100
MaleVery Satisfied | 83% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Dnata Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Dnata's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dnata.
100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Dnata Customer Satisfaction Score by Age
Dnata's Customer Satisfaction score was rated 67 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dnata.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% |
Dnata Customer Satisfaction Score by Usage
Dnata's Customer Satisfaction score was rated the highest by customers who have used Dnata's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dnata Customer Satisfaction Score by Industry
Dnata's Customer Satisfaction score was rated 100 points by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Dnata Customer Satisfaction Score by Industry",
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"label": "Aerospace and Aviation",
"groupId": 496,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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}Dnata Customer Service
4.3/5
Dnata has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Dnata's overall Customer Service score rated by its users and customers.
About Dnata's Customer Service
Address
PO Box 1515, Dubai,
Website
www.dnata.com
Quick Insights into Dnata Customer Service
Dnata's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dnata's Customer Service score.
Ranked Dnata Customer Service the Highest
Ranked Dnata Customer Service the Lowest
Dnata Customer Service Score by Gender
Male customers rated Dnata's Customer Service score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dnata.
Male
4.7/5
Female
4/5
Dnata Customer Service Score by Ethnicity
Dnata's Customer Service score was rated 4.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dnata.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Dnata Customer Service Score by Age
Dnata's Customer Service score was rated 4.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dnata.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
Dnata Customer Service Score by Usage
Dnata's Customer Service score was rated 4.5 stars by customers who have used Dnata's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
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Dnata Customer Service Score by Industry
Dnata's Customer Service score was rated 4.8 stars by Aerospace and Aviation industry customers.
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Dnata as an Employer
4.2/5
Dnata has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Dnata scored a 43 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Dnata would recommend the brand to a friend. ENPS measures how likely Dnata employees would recommend working at Dnata to a friend.
Net Promoter Score
43
NPS Score
| 61% | Promoters |
|---|---|
| 21% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 48% | Promoters |
|---|---|
| 19% | Passive |
| 33% | Detractors |
