12
NPS
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Domino's Pizza Group
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About Domino's Pizza Group's Brand
Operator of a home delivery pizza brand.
Brand at a Glance
77%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Domino's Pizza Group NPS
Domino's Pizza Group's Net Promoter Score (NPS) is a 12 with 50% Promoters, 12% Passives, and 38% Detractors. Net Promoter Score tracks whether Domino's Pizza Group's customers would recommend using the product based on a scale of -100 to 100.
Domino's Pizza Group Overall NPS
| 50% | Promoters |
|---|---|
| 12% | Passives |
| 38% | Detractors |
Domino's Pizza Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 21 | Nov 2023 | 21 |
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 15 | Mar 2024 | 15 |
May 2024 19 | May 2024 | 19 |
Jul 2024 15 | Jul 2024 | 15 |
Oct 2024 12 | Oct 2024 | 12 |
Dec 2024 13 | Dec 2024 | 13 |
May 2025 11 | May 2025 | 11 |
Sep 2025 13 | Sep 2025 | 13 |
Oct 2025 10 | Oct 2025 | 10 |
Dec 2025 12 | Dec 2025 | 12 |
Apr 2026 12 | Apr 2026 | 12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Domino's Pizza Group NPS by Gender
Male customers rated Domino's Pizza Group's NPS 25 points higher than Female customers.
Male
25
Domino's Pizza Group's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
0
Domino's Pizza Group's NPS was rated by Female customers on Comparably.
44%
Promoters
12%
Passives
44%
Detractors
Domino's Pizza Group NPS by Ethnicity
Domino's Pizza Group's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Domino's Pizza Group NPS by Age
Domino's Pizza Group's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Domino's Pizza Group NPS by Usage
Domino's Pizza Group's NPS was rated the highest by customers who have used Domino's Pizza Group's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years 50 | Over 10 Years | 50 |
Domino's Pizza Group Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Domino's Pizza Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Domino's Pizza Group Customer Loyalty Score by Gender
Female customers rated Domino's Pizza Group's Customer Loyalty score 2% higher than Male customers.
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Male
78%
Yes
Female
80%
Yes
Domino's Pizza Group Customer Loyalty Score by Ethnicity
Domino's Pizza Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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70
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Domino's Pizza Group Customer Loyalty Score by Age
Domino's Pizza Group's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 55% | 26-30 | 55% |
31-35 100% | 31-35 | 100% |
Domino's Pizza Group Customer Loyalty Score by Usage
Domino's Pizza Group's Customer Loyalty score was rated the highest by customers who have used Domino's Pizza Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Domino's Pizza Group Customer Loyalty Score by Industry
Domino's Pizza Group's Customer Loyalty score was rated 70% by Accounting industry customers.
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Domino's Pizza Group Product Quality
4/5
Domino's Pizza Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Domino's Pizza Group Product Information
Domino's Pizza Group’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Domino's Pizza Group's product the highest.
- Website
- corporate.dominos.co.uk
- Company Size
- 1,001-5,000 Employees
Quick Insights into Domino's Pizza Group Product Quality
Domino's Pizza Group's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Domino's Pizza Group Product Quality the Highest
Ranked Domino's Pizza Group Product Quality the Lowest
Domino's Pizza Group Product Quality Score by Gender
Male customers rated Domino's Pizza Group's Product Quality score 0.7 stars higher than Female customers.
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Male
4.5/5
Female
3.8/5
Domino's Pizza Group Product Quality Score by Ethnicity
Domino's Pizza Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Domino's Pizza Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Domino's Pizza Group Product Quality Score by Age
Domino's Pizza Group's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Domino's Pizza Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 4.4 | 31-35 | 4.4 |
Domino's Pizza Group Product Quality Score by Usage
Domino's Pizza Group's Product Quality score was rated the highest by customers who have used Domino's Pizza Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Domino's Pizza Group Product Quality Score by Industry
Domino's Pizza Group's Product Quality score was rated 4.3 stars by Accounting industry customers.
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Domino's Pizza Group Pricing
Domino's Pizza Group ROI & Value For Money
3.7/5
Domino's Pizza Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Domino's Pizza Group Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Domino's Pizza Group ROI
Domino's Pizza Group's ROI score was rated highest by customers who have used Domino's Pizza Group's products/services for 2 to 5 Years, and rated lowest by customers who have used Domino's Pizza Group's products/services for Over 10 Years.
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Ranked Domino's Pizza Group ROI the Highest
Ranked Domino's Pizza Group ROI the Lowest
Domino's Pizza Group ROI Score by Gender
Male customers rated Domino's Pizza Group's ROI score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Domino's Pizza Group ROI Score by Ethnicity
Domino's Pizza Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Domino's Pizza Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Domino's Pizza Group ROI Score by Age
Domino's Pizza Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Domino's Pizza Group.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.7 | 31-35 | 3.7 |
Domino's Pizza Group ROI Score by Usage
Domino's Pizza Group's ROI score was rated the highest by customers who have used Domino's Pizza Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Domino's Pizza Group ROI Score by Industry
Domino's Pizza Group's ROI score was rated 4.1 stars by Accounting industry customers.
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Domino's Pizza Group Customer Satisfaction (CSAT)
Domino's Pizza Group Customer Satisfaction (CSAT) Score
92 / 100
Domino's Pizza Group has an overall Customer Satisfaction score of 92 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
56%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Domino's Pizza Group Customer Satisfaction
Domino's Pizza Group's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked Domino's Pizza Group Customer Satisfaction the Highest
Ranked Domino's Pizza Group Customer Satisfaction the Lowest
Domino's Pizza Group Customer Satisfaction Score by Gender
Female customers rated Domino's Pizza Group's Customer Satisfaction score 33 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Domino's Pizza Group.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Domino's Pizza Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Domino's Pizza Group's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Domino's Pizza Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Domino's Pizza Group.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Domino's Pizza Group Customer Satisfaction Score by Age
Domino's Pizza Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Domino's Pizza Group.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 67% |
Domino's Pizza Group Customer Satisfaction Score by Usage
Domino's Pizza Group's Customer Satisfaction score was rated 100 points by customers who have used Domino's Pizza Group's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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Domino's Pizza Group Customer Service
3.8/5
Domino's Pizza Group has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Domino's Pizza Group's Customer Service
Address
1 Thornbury, Milton Keynes, MK6 4BB Bahamas
Website
corporate.dominos.co.uk
Phone Number
7
Quick Insights into Domino's Pizza Group Customer Service
Domino's Pizza Group's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used Domino's Pizza Group's products/services for Over 10 Years.
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Ranked Domino's Pizza Group Customer Service the Highest
Ranked Domino's Pizza Group Customer Service the Lowest
Domino's Pizza Group Customer Service Score by Gender
Male customers rated Domino's Pizza Group's Customer Service score 0.7 stars higher than Female customers.
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Male
4.5/5
Female
3.8/5
Domino's Pizza Group Customer Service Score by Ethnicity
Domino's Pizza Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Domino's Pizza Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Domino's Pizza Group Customer Service Score by Age
Domino's Pizza Group's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Domino's Pizza Group.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.1 | 31-35 | 4.1 |
Domino's Pizza Group Customer Service Score by Usage
Domino's Pizza Group's Customer Service score was rated the highest by customers who have used Domino's Pizza Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Domino's Pizza Group Customer Service Score by Industry
Domino's Pizza Group's Customer Service score was rated 4.3 stars by Accounting industry customers.
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Domino's Pizza Group as an Employer
4.5/5
Domino's Pizza Group has a 4.5/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Domino's Pizza Group scored a 12 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Domino's Pizza Group would recommend the brand to a friend. ENPS measures how likely Domino's Pizza Group employees would recommend working at Domino's Pizza Group to a friend.
Net Promoter Score
12
NPS Score
| 50% | Promoters |
|---|---|
| 12% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
