-14
NPS
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Brand Page
DoubleVerify
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About DoubleVerify's Brand
DoubleVerify provides online media verification and campaign effectiveness solutions for marketers, advertisers and digital publishers.
Brand at a Glance
66%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
DoubleVerify CMO
DoubleVerify NPS
DoubleVerify's Net Promoter Score (NPS) is a -14 with 33% Promoters, 20% Passives, and 47% Detractors. Net Promoter Score tracks whether DoubleVerify's customers would recommend using the product based on a scale of -100 to 100.
DoubleVerify Overall NPS
| 33% | Promoters |
|---|---|
| 20% | Passives |
| 47% | Detractors |
DoubleVerify NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -30 | Jan 2023 | -30 |
Feb 2023 -33 | Feb 2023 | -33 |
Apr 2023 -36 | Apr 2023 | -36 |
Aug 2023 -29 | Aug 2023 | -29 |
Sep 2023 -32 | Sep 2023 | -32 |
Nov 2023 -27 | Nov 2023 | -27 |
Jan 2024 -17 | Jan 2024 | -17 |
Feb 2024 -10 | Feb 2024 | -10 |
May 2024 -9 | May 2024 | -9 |
Jul 2024 -9 | Jul 2024 | -9 |
Jan 2025 -11 | Jan 2025 | -11 |
Jan 2026 -14 | Jan 2026 | -14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DoubleVerify NPS by Gender
DoubleVerify's NPS was rated -9 by Male customers on Comparably.
Male
-9
DoubleVerify's NPS was rated -9 by Male customers on Comparably.
33%
Promoters
25%
Passives
42%
Detractors
Female
N/A
DoubleVerify's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
DoubleVerify NPS by Ethnicity
DoubleVerify's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
DoubleVerify NPS by Age
DoubleVerify's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
DoubleVerify NPS by Usage
DoubleVerify's NPS was rated the highest by customers who have used DoubleVerify's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years -14 | 1 to 2 Years | -14 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
DoubleVerify Customer Reviews
Out of the 5 DoubleVerify customer reviews 3 were positive and 2 were constructive. DoubleVerify customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
DoubleVerify Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of DoubleVerify users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DoubleVerify Customer Loyalty Score by Gender
DoubleVerify's Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of DoubleVerify.
Male
70%
Yes
Female
N/A
Yes
DoubleVerify Customer Loyalty Score by Ethnicity
DoubleVerify's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DoubleVerify.
64
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
DoubleVerify Customer Loyalty Score by Age
DoubleVerify's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DoubleVerify.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
31-35 70% | 31-35 | 70% |
41-45 40% | 41-45 | 40% |
DoubleVerify Customer Loyalty Score by Usage
DoubleVerify's Customer Loyalty score was rated the highest by customers who have used DoubleVerify's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
DoubleVerify Customer Loyalty Score by Industry
DoubleVerify's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
DoubleVerify Product Quality
3.4/5
DoubleVerify has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock DoubleVerify's overall Product Quality score rated by its users and customers.
DoubleVerify Product Information
DoubleVerify’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated DoubleVerify's product the highest. Reviewers from the Accounting industry rated DoubleVerify the lowest at 2.3.
- Website
- http://www.doubleverify.com
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Content
Media
Sports & Entertainment
Quick Insights into DoubleVerify Product Quality
DoubleVerify's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Accounting industry.
Sign Up to unlock insights into how customers have ranked DoubleVerify's Product Quality.
Ranked DoubleVerify Product Quality the Highest
Ranked DoubleVerify Product Quality the Lowest
DoubleVerify Product Quality Score by Gender
DoubleVerify's Product Quality score was rated 3.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of DoubleVerify.
Male
3.4/5
Female
N/A
DoubleVerify Product Quality Score by Ethnicity
DoubleVerify's Product Quality score was rated 3.2 stars by both African American/Black and Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DoubleVerify.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
DoubleVerify Product Quality Score by Age
DoubleVerify's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DoubleVerify.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
41-45 2.3 | 41-45 | 2.3 |
DoubleVerify Product Quality Score by Usage
DoubleVerify's Product Quality score was rated the highest by customers who have used DoubleVerify's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
DoubleVerify Product Quality Score by Industry
DoubleVerify's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
DoubleVerify Pricing
DoubleVerify ROI & Value For Money
3.2/5
DoubleVerify has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock DoubleVerify's overall ROI score rated by its users and customers.
DoubleVerify Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from DoubleVerify.
Quick Insights into DoubleVerify ROI
DoubleVerify's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Accounting industry.
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Ranked DoubleVerify ROI the Highest
Ranked DoubleVerify ROI the Lowest
DoubleVerify ROI Score by Gender
DoubleVerify's ROI score was rated 3.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of DoubleVerify.
Male
3.4/5
Female
N/A
DoubleVerify ROI Score by Ethnicity
DoubleVerify's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DoubleVerify.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
DoubleVerify ROI Score by Age
DoubleVerify's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of DoubleVerify.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
41-45 2.5 | 41-45 | 2.5 |
DoubleVerify ROI Score by Usage
DoubleVerify's ROI score was rated the highest by customers who have used DoubleVerify's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
DoubleVerify ROI Score by Industry
DoubleVerify's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
DoubleVerify Customer Satisfaction (CSAT)
DoubleVerify Customer Satisfaction (CSAT) Score
54 / 100
DoubleVerify has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
21%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
12%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DoubleVerify Customer Satisfaction
DoubleVerify's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked DoubleVerify's Customer Satisfaction.
Ranked DoubleVerify Customer Satisfaction the Highest
Ranked DoubleVerify Customer Satisfaction the Lowest
DoubleVerify Customer Satisfaction Score by Gender
DoubleVerify's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of DoubleVerify.
67 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 8% | |
Very Dissatisfied | 8% |
DoubleVerify Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
DoubleVerify's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DoubleVerify.
80 / 100
Very Satisfied
0%
Satisfied
80%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
DoubleVerify's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DoubleVerify.
50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
DoubleVerify Customer Satisfaction Score by Age
DoubleVerify's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of DoubleVerify.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 34% |
DoubleVerify Customer Satisfaction Score by Usage
DoubleVerify's Customer Satisfaction score was rated the highest by customers who have used DoubleVerify's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
DoubleVerify Customer Satisfaction Score by Industry
DoubleVerify's Customer Satisfaction score was rated 67 points by both Accounting and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "DoubleVerify Customer Satisfaction Score by Industry",
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"label": "Tech",
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}DoubleVerify Customer Service
3.2/5
DoubleVerify has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock DoubleVerify's overall Customer Service score rated by its users and customers.
About DoubleVerify's Customer Service
Address
575 8th Avenue, 8th floor, New York City, NY 10018
Website
http://www.doubleverify.com
Quick Insights into DoubleVerify Customer Service
DoubleVerify's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked DoubleVerify's Customer Service score.
Ranked DoubleVerify Customer Service the Highest
Ranked DoubleVerify Customer Service the Lowest
DoubleVerify Customer Service Score by Gender
DoubleVerify's Customer Service score was rated 3.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of DoubleVerify.
Male
3.3/5
Female
N/A
DoubleVerify Customer Service Score by Ethnicity
DoubleVerify's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DoubleVerify.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
DoubleVerify Customer Service Score by Age
DoubleVerify's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DoubleVerify.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
31-35 3.6 | 31-35 | 3.6 |
41-45 2 | 41-45 | 2 |
DoubleVerify Customer Service Score by Usage
DoubleVerify's Customer Service score was rated the highest by customers who have used DoubleVerify's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
DoubleVerify Customer Service Score by Industry
DoubleVerify's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
DoubleVerify as an Employer
4.3/5
DoubleVerify has a 4.3/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
DoubleVerify scored a -14 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of DoubleVerify would recommend the brand to a friend. ENPS measures how likely DoubleVerify employees would recommend working at DoubleVerify to a friend.
Net Promoter Score
-14
NPS Score
| 33% | Promoters |
|---|---|
| 20% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 57% | Promoters |
|---|---|
| 13% | Passive |
| 30% | Detractors |
