22
NPS
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DraftKings
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About DraftKings' Brand
DraftKings is a global sports technology and entertainment company that believes life is more fun with skin in the game.
Brand at a Glance
75%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
DraftKings CMO
Tom Goedde
Tom Goedde is the Chief Marketing Officer at DraftKings. Goedde is responsible for DraftKings brand, creative, customer research, customer modeling, and community management, including VIP and customer service.
DraftKings NPS
DraftKings's Net Promoter Score (NPS) is a 22 with 55% Promoters, 12% Passives, and 33% Detractors. Net Promoter Score tracks whether DraftKings's customers would recommend using the product based on a scale of -100 to 100.
DraftKings Overall NPS
| 55% | Promoters |
|---|---|
| 12% | Passives |
| 33% | Detractors |
DraftKings NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 23 | Aug 2024 | 23 |
Sep 2024 25 | Sep 2024 | 25 |
Dec 2024 25 | Dec 2024 | 25 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 23 | Jun 2025 | 23 |
Aug 2025 23 | Aug 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Nov 2025 23 | Nov 2025 | 23 |
Jan 2026 23 | Jan 2026 | 23 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DraftKings NPS by Gender
Female customers rated DraftKings's NPS 17 points higher than Male customers.
Male
11
DraftKings's NPS was rated 11 by Male customers on Comparably.
50%
Promoters
11%
Passives
39%
Detractors
Female
28
DraftKings's NPS was rated 28 by Female customers on Comparably.
64%
Promoters
0%
Passives
36%
Detractors
DraftKings NPS by Ethnicity
DraftKings's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 9 | Hispanic or Latino | 9 |
African American/Black 30 | African American/Black | 30 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 24 | Other | 24 |
DraftKings NPS by Age
DraftKings's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
DraftKings NPS by Usage
DraftKings's NPS was rated the highest by customers who have used DraftKings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -7 | Less than 1 Year | -7 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 13 | 2 to 5 Years | 13 |
5 to 10 Years -12 | 5 to 10 Years | -12 |
DraftKings Customer Reviews
Out of the 28 DraftKings customer reviews 20 were positive and 8 were constructive. DraftKings customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
DraftKings Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of DraftKings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DraftKings Customer Loyalty Score by Gender
Female customers rated DraftKings's Customer Loyalty score 24% higher than Male customers.
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Male
76%
Yes
Female
100%
Yes
DraftKings Customer Loyalty Score by Ethnicity
DraftKings's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DraftKings.
77
out of 100
Caucasian
84
out of 100
Hispanic or Latino
86
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
79
out of 100
Other
DraftKings Customer Loyalty Score by Age
DraftKings's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DraftKings.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 74% | 26-30 | 74% |
31-35 89% | 31-35 | 89% |
36-40 85% | 36-40 | 85% |
41-45 93% | 41-45 | 93% |
46-50 80% | 46-50 | 80% |
51-55 49% | 51-55 | 49% |
56-60 100% | 56-60 | 100% |
61-65 55% | 61-65 | 55% |
66+ 70% | 66+ | 70% |
DraftKings Customer Loyalty Score by Usage
DraftKings's Customer Loyalty score was rated the highest by customers who have used DraftKings's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
DraftKings Customer Loyalty Score by Industry
DraftKings's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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DraftKings Product Quality
3.3/5
DraftKings has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock DraftKings' overall Product Quality score rated by its users and customers.
DraftKings Product Information
DraftKings’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated DraftKings's product the highest. Reviewers from the Arts and Entertainment industry rated DraftKings the lowest at 3.3.
- Website
- http://www.draftkings.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Gaming
Sports & Entertainment
Quick Insights into DraftKings Product Quality
DraftKings's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked DraftKings Product Quality the Highest
Ranked DraftKings Product Quality the Lowest
DraftKings Product Quality Score by Gender
Female customers rated DraftKings's Product Quality score 0.2 stars higher than Male customers.
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Male
3.1/5
Female
3.3/5
DraftKings Product Quality Score by Ethnicity
DraftKings's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DraftKings.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.4 | Other | 3.4 |
DraftKings Product Quality Score by Age
DraftKings's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DraftKings.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.2 | 66+ | 2.2 |
DraftKings Product Quality Score by Usage
DraftKings's Product Quality score was rated the highest by customers who have used DraftKings's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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DraftKings Product Quality Score by Industry
DraftKings's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
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DraftKings Pricing
DraftKings ROI & Value For Money
3.3/5
DraftKings has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock DraftKings' overall ROI score rated by its users and customers.
DraftKings Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from DraftKings.
Quick Insights into DraftKings ROI
DraftKings's ROI score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked DraftKings ROI the Highest
Ranked DraftKings ROI the Lowest
DraftKings ROI Score by Gender
Female customers rated DraftKings's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of DraftKings.
Male
3.2/5
Female
3.4/5
DraftKings ROI Score by Ethnicity
DraftKings's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DraftKings.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.2 | Other | 3.2 |
DraftKings ROI Score by Age
DraftKings's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of DraftKings.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2.8 | 36-40 | 2.8 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.1 | 66+ | 2.1 |
DraftKings ROI Score by Usage
DraftKings's ROI score was rated the highest by customers who have used DraftKings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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DraftKings ROI Score by Industry
DraftKings's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
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DraftKings Customer Satisfaction (CSAT)
DraftKings Customer Satisfaction (CSAT) Score
61 / 100
DraftKings has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
24%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DraftKings Customer Satisfaction
DraftKings's Customer Satisfaction score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers ages 66+.
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Ranked DraftKings Customer Satisfaction the Highest
Ranked DraftKings Customer Satisfaction the Lowest
DraftKings Customer Satisfaction Score by Gender
Female customers rated DraftKings's Customer Satisfaction score 9 points higher than Male customers.
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55 / 100
MaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 9% | |
Very Dissatisfied | 24% |
64 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 22% |
DraftKings Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
DraftKings' Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
37%
Satisfied
19%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
28%
CSAT according to Hispanic or Latino
DraftKings' Customer Satisfaction (CSAT) score was rated 45% according to Hispanic or Latino users and customers.
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45 / 100
Very Satisfied
27%
Satisfied
18%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
18%
Very Dissatisfied
19%
CSAT according to African American/Black
DraftKings' Customer Satisfaction (CSAT) score was rated 61% according to African American/Black users and customers.
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61 / 100
Very Satisfied
46%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
16%
CSAT according to Asian or Pacific Islander
DraftKings' Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
DraftKings' Customer Satisfaction (CSAT) score was rated 54% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of DraftKings.
54 / 100
Very Satisfied
31%
Satisfied
23%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
8%
Very Dissatisfied
15%
DraftKings Customer Satisfaction Score by Age
DraftKings's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of DraftKings.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 62% | |||||||||||||||
| 31-35 | 62% | |||||||||||||||
| 36-40 | 42% | |||||||||||||||
| 41-45 | 53% | |||||||||||||||
| 46-50 | 56% | |||||||||||||||
| 51-55 | 43% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 17% |
DraftKings Customer Satisfaction Score by Usage
DraftKings's Customer Satisfaction score was rated the highest by customers who have used DraftKings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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DraftKings Customer Satisfaction Score by Industry
DraftKings's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "DraftKings Customer Satisfaction Score by Industry",
"text": "DraftKings's Customer Satisfaction score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 59,
"stars": 0,
"csatScore": 59,
"text": "DraftKings's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 59
},
{
"label": "Accounting",
"groupId": 495,
"score": 51,
"stars": 0,
"csatScore": 51,
"text": "DraftKings's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 51
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "DraftKings's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "DraftKings's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "DraftKings's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 83,
"stars": 0,
"csatScore": 83,
"text": "DraftKings's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 83
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "DraftKings's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "DraftKings's Customer Satisfaction score is rated by Business Supplies and Equipment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "DraftKings's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "DraftKings's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "DraftKings's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Media and Entertainment",
"groupId": 537,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "DraftKings's Customer Satisfaction score is rated by Media and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}DraftKings Customer Service
3.3/5
DraftKings has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About DraftKings's Customer Service
Address
222 Berkeley St, Boston, MA 02116
Website
http://www.draftkings.com
Phone Number
617-710-6240
DraftKings's Social Links
Quick Insights into DraftKings Customer Service
DraftKings's Customer Service score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked DraftKings Customer Service the Highest
Ranked DraftKings Customer Service the Lowest
DraftKings Customer Service Score by Gender
Female customers rated DraftKings's Customer Service score 0.2 stars higher than Male customers.
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Male
3.1/5
Female
3.3/5
DraftKings Customer Service Score by Ethnicity
DraftKings's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DraftKings.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.3 | Other | 3.3 |
DraftKings Customer Service Score by Age
DraftKings's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DraftKings.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.6 | 61-65 | 2.6 |
66+ 1.7 | 66+ | 1.7 |
DraftKings Customer Service Score by Usage
DraftKings's Customer Service score was rated the highest by customers who have used DraftKings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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DraftKings Customer Service Score by Industry
DraftKings's Customer Service score was rated the highest by Media and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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DraftKings as an Employer
4.1/5
DraftKings has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
DraftKings scored a 22 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of DraftKings would recommend the brand to a friend. ENPS measures how likely DraftKings employees would recommend working at DraftKings to a friend.
Net Promoter Score
22
NPS Score
| 55% | Promoters |
|---|---|
| 12% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
