DreamWorks Animation NPS & Customer Reviews | Comparably
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DreamWorks Animation
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About DreamWorks Animation's Brand

Brand at a Glance

76%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
4/5
Customer Service

DreamWorks Animation NPS

DreamWorks Animation's Net Promoter Score (NPS) is a 39 with 60% Promoters, 19% Passives, and 21% Detractors. Net Promoter Score tracks whether DreamWorks Animation's customers would recommend using the product based on a scale of -100 to 100.

DreamWorks Animation Overall NPS

39
NPS
60%Promoters
19%Passives
21%Detractors
DreamWorks Animation Overall NPS

DreamWorks Animation NPS Trend

-100
-50
0
50
100
Apr 2024
35
Apr 202435
May 2024
37
May 202437
Jun 2024
37
Jun 202437
Oct 2024
38
Oct 202438
Nov 2024
35
Nov 202435
Jan 2025
36
Jan 202536
Mar 2025
36
Mar 202536
Apr 2025
36
Apr 202536
Jun 2025
36
Jun 202536
Oct 2025
38
Oct 202538
Nov 2025
38
Nov 202538
Dec 2025
37
Dec 202537

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DreamWorks Animation NPS by Gender

Male customers rated DreamWorks Animation's NPS 11 points higher than Female customers.

Male

43

DreamWorks Animation's NPS was rated 43 by Male customers on Comparably.

62%
Promoters
19%
Passives
19%
Detractors

Female

32

DreamWorks Animation's NPS was rated 32 by Female customers on Comparably.

61%
Promoters
10%
Passives
29%
Detractors

DreamWorks Animation NPS by Ethnicity

DreamWorks Animation's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
18
Caucasian18
Hispanic or Latino
83
Hispanic or Latino83
Asian or Pacific Islander
25
Asian or Pacific Islander25
Native American
100
Native American100
Other
66
Other66

DreamWorks Animation NPS by Age

DreamWorks Animation's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

0
20
40
60
80
100
Promoters
57%
Passives
19%
Detractors
24%
18-2557%19%24%
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
67%
Passives
33%
Detractors
0%
36-4067%33%0%
Promoters
33%
Passives
17%
Detractors
50%
41-4533%17%50%
Promoters
67%
Passives
0%
Detractors
33%
66+67%0%33%

DreamWorks Animation NPS by Usage

DreamWorks Animation's NPS was rated the highest by customers who have used DreamWorks Animation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
78
Less than 1 Year78
1 to 2 Years
-25
1 to 2 Years-25
2 to 5 Years
40
2 to 5 Years40
5 to 10 Years
23
5 to 10 Years23
Over 10 Years
28
Over 10 Years28

DreamWorks Animation Customer Reviews

Out of the 6 DreamWorks Animation customer reviews 5 were positive and 1 was constructive. DreamWorks Animation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Dreamworks Animation has hidden its brand behind other stakeholders and separates its individual movies on social media as if they are independent. . It. is my recommendation that they show partnership with these entities on social media through one hub that links Dreamworks with its subsidiaries.
What do you value most about this brand?
Quality of work, the story lines of the animated movies.
What do you value most about this brand?
Dreamworks is better than 20th Century Fox. Although 20th Century Fox is owned by Disney, things are getting worse for them. But Dreamworks is slightly getting the upper hand.
What do you value most about this brand?
Its unique story-telling and art-style variation. I love the stories that they make and how they are not too centered for "only" children.
What do you value most about this brand?
The amazing stories and animation

DreamWorks Animation Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of DreamWorks Animation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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76
76%
24
24%
DreamWorks Animation Customer Loyalty

DreamWorks Animation Customer Loyalty Score by Gender

Male customers rated DreamWorks Animation's Customer Loyalty score 8% higher than Female customers.

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Male
78%
Yes
Female
70%
Yes

DreamWorks Animation Customer Loyalty Score by Ethnicity

DreamWorks Animation's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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67
out of 100
Caucasian
85
out of 100
Hispanic or Latino
66
out of 100
Asian or Pacific Islander
70
out of 100
Native American
85
out of 100
Other

DreamWorks Animation Customer Loyalty Score by Age

DreamWorks Animation's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
18-25
74%
18-2574%
26-30
78%
26-3078%
36-40
100%
36-40100%
41-45
40%
41-4540%
66+
70%
66+70%

DreamWorks Animation Customer Loyalty Score by Usage

DreamWorks Animation's Customer Loyalty score was rated the highest by customers who have used DreamWorks Animation's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
70%
1 to 2 Years
33%
2 to 5 Years
82%
5 to 10 Years
80%
Over 10 Years
79%

DreamWorks Animation Customer Loyalty Score by Industry

DreamWorks Animation's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
100%
Accounting
55%
Arts and Entertainment
75%
Business and Consumer Services
55%

DreamWorks Animation Product Quality

4.3/5

DreamWorks Animation has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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DreamWorks Animation Product Information

DreamWorks Animation’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated DreamWorks Animation's product the highest. Reviewers from the Business and Consumer Services industry rated DreamWorks Animation the lowest at 3.9.

Website
http://www.dreamworksanimation.com
Company Size
1,001-5,000 Employees

Industry

Tech
Media
Sports & Entertainment

Quick Insights into DreamWorks Animation Product Quality

DreamWorks Animation's Product Quality score was rated highest by customers ages 26-30, and rated lowest by Native American customers.

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Ranked DreamWorks Animation Product Quality the Highest

26-30
5
Tech
5
2 to 5 Years
4.8

Ranked DreamWorks Animation Product Quality the Lowest

Business and Consumer Services
3.9
66+
3.5
Native American
3.5

DreamWorks Animation Product Quality Score by Gender

DreamWorks Animation's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.

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Male

4.5/5

Female

4.5/5

DreamWorks Animation Product Quality Score by Ethnicity

DreamWorks Animation's Product Quality score was rated the highest by Other customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4
Hispanic or Latino
4.6
Hispanic or Latino4.6
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5
Native American
3.5
Native American3.5
Other
4.8
Other4.8

DreamWorks Animation Product Quality Score by Age

DreamWorks Animation's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
5
26-305
36-40
4.3
36-404.3
41-45
4.4
41-454.4
66+
3.5
66+3.5

DreamWorks Animation Product Quality Score by Usage

DreamWorks Animation's Product Quality score was rated the highest by customers who have used DreamWorks Animation's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
3.9
2 to 5 Years
4.8
5 to 10 Years
4.6
Over 10 Years
4.3

DreamWorks Animation Product Quality Score by Industry

DreamWorks Animation's Product Quality score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
5
Accounting
4.6
Arts and Entertainment
4.4
Business and Consumer Services
3.9

DreamWorks Animation Pricing

DreamWorks Animation ROI & Value For Money

4/5

DreamWorks Animation has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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DreamWorks Animation Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from DreamWorks Animation.

Quick Insights into DreamWorks Animation ROI

DreamWorks Animation's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked DreamWorks Animation ROI the Highest

26-30
4.9
Hispanic or Latino
4.6
Tech
4.5

Ranked DreamWorks Animation ROI the Lowest

1 to 2 Years
3.5
66+
3.5
Business and Consumer Services
2.6

DreamWorks Animation ROI Score by Gender

Male customers rated DreamWorks Animation's ROI score 0.4 stars higher than Female customers.

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Male

4.3/5

Female

3.9/5

DreamWorks Animation ROI Score by Ethnicity

DreamWorks Animation's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DreamWorks Animation.
0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.6
Hispanic or Latino4.6
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
4.6
Native American4.6
Other
4
Other4

DreamWorks Animation ROI Score by Age

DreamWorks Animation's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.9
26-304.9
36-40
4.1
36-404.1
41-45
4.1
41-454.1
66+
3.5
66+3.5

DreamWorks Animation ROI Score by Usage

DreamWorks Animation's ROI score was rated the highest by customers who have used DreamWorks Animation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
3.5
2 to 5 Years
4
5 to 10 Years
3.8
Over 10 Years
3.8

DreamWorks Animation ROI Score by Industry

DreamWorks Animation's ROI score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4.5
Accounting
4
Arts and Entertainment
3.7
Business and Consumer Services
2.6

DreamWorks Animation Customer Satisfaction (CSAT)

DreamWorks Animation Customer Satisfaction (CSAT) Score

78 / 100

DreamWorks Animation has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied53%
Satisfied25%
Neither Satisfied nor Dissatisfied15%
Dissatisfied2%
Very Dissatisfied5%
Very Satisfied
53%
Satisfied
25%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
2%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into DreamWorks Animation Customer Satisfaction

DreamWorks Animation's Customer Satisfaction score was rated highest by customers who have used DreamWorks Animation's products/services for 2 to 5 Years, and rated lowest by customers who have used DreamWorks Animation's products/services for 1 to 2 Years.

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Ranked DreamWorks Animation Customer Satisfaction the Highest

2 to 5 Years
100%
26-30
100%
Asian or Pacific Islander
100%

Ranked DreamWorks Animation Customer Satisfaction the Lowest

Caucasian
64%
41-45
60%
1 to 2 Years
33%

DreamWorks Animation Customer Satisfaction Score by Gender

Male customers rated DreamWorks Animation's Customer Satisfaction score 10 points higher than Female customers.

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86 / 100
Male
Very Satisfied
65%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
0%
76 / 100
Female
Very Satisfied
63%
Satisfied
13%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
0%

DreamWorks Animation Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

DreamWorks Animation's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.

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64 / 100
Very Satisfied55%
Satisfied9%
Neither Satisfied nor Dissatisfied36%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
55%
Satisfied
9%
Neither Satisfied nor Dissatisfied
36%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

DreamWorks Animation's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

DreamWorks Animation's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

DreamWorks Animation's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100
Very Satisfied80%
Satisfied0%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

DreamWorks Animation Customer Satisfaction Score by Age

DreamWorks Animation's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25 CSAT Score
82%
Very Satisfied
69%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
5%
Very Dissatisfied
0%
18-2582%
26-30 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
36-40 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%
41-45 CSAT Score
60%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
41-4560%

DreamWorks Animation Customer Satisfaction Score by Usage

DreamWorks Animation's Customer Satisfaction score was rated the highest by customers who have used DreamWorks Animation's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
86
1 to 2 Years
33
2 to 5 Years
100
5 to 10 Years
50
Over 10 Years
92

DreamWorks Animation Customer Satisfaction Score by Industry

DreamWorks Animation's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
100
Accounting
67
Arts and Entertainment
78

DreamWorks Animation Customer Service

4/5

DreamWorks Animation has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About DreamWorks Animation's Customer Service

Address

1000 Flower Street, 91201


Website

http://www.dreamworksanimation.com


Phone Number

818-695-5000

DreamWorks Animation's Social Links

Quick Insights into DreamWorks Animation Customer Service

DreamWorks Animation's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used DreamWorks Animation's products/services for 1 to 2 Years.

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Ranked DreamWorks Animation Customer Service the Highest

26-30
4.9
Hispanic or Latino
4.6
Tech
4.5

Ranked DreamWorks Animation Customer Service the Lowest

66+
3.5
Business and Consumer Services
3.4
1 to 2 Years
3.2

DreamWorks Animation Customer Service Score by Gender

Male customers rated DreamWorks Animation's Customer Service score 0.4 stars higher than Female customers.

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Male

4.3/5

Female

3.9/5

DreamWorks Animation Customer Service Score by Ethnicity

DreamWorks Animation's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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0
20
40
60
80
100
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.6
Hispanic or Latino4.6
Asian or Pacific Islander
4
Asian or Pacific Islander4
Native American
3.6
Native American3.6
Other
4.4
Other4.4

DreamWorks Animation Customer Service Score by Age

DreamWorks Animation's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4.9
26-304.9
36-40
4.8
36-404.8
41-45
3.6
41-453.6
66+
3.5
66+3.5

DreamWorks Animation Customer Service Score by Usage

DreamWorks Animation's Customer Service score was rated the highest by customers who have used DreamWorks Animation's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
3.2
2 to 5 Years
3.9
5 to 10 Years
3.9
Over 10 Years
3.9

DreamWorks Animation Customer Service Score by Industry

DreamWorks Animation's Customer Service score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4.5
Accounting
3.6
Arts and Entertainment
3.9
Business and Consumer Services
3.4

DreamWorks Animation as an Employer

3.2/5

DreamWorks Animation has a 3.2/5 stars for its overall company culture rated by their employees

  DreamWorks Animation CEO
bottom
45%
CEO of DreamWorks Animation

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DreamWorks Animation scored a 39 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of DreamWorks Animation would recommend the brand to a friend. ENPS measures how likely DreamWorks Animation employees would recommend working at DreamWorks Animation to a friend.

Net Promoter Score

39
NPS Score
60%Promoters
19%Passive
21%Detractors

Employee Net Promoter Score

-5
eNPS Score
38%Promoters
19%Passive
43%Detractors

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