7
NPS
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du
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About du's Brand
du is a telecom operator that offers mobile and fixed telephony, broadband connectivity, and IPTV services to individuals, homes, and more.
Brand at a Glance
87%
Customer Loyalty
3.7/5
Product Quality
4/5
Pricing
4/5
Customer Service
du NPS
du's Net Promoter Score (NPS) is a 7 with 42% Promoters, 23% Passives, and 35% Detractors. Net Promoter Score tracks whether du's customers would recommend using the product based on a scale of -100 to 100.
du Overall NPS
| 42% | Promoters |
|---|---|
| 23% | Passives |
| 35% | Detractors |
du NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 0 | Jun 2022 | 0 |
Aug 2022 0 | Aug 2022 | 0 |
Sep 2022 9 | Sep 2022 | 9 |
Nov 2022 15 | Nov 2022 | 15 |
Dec 2022 19 | Dec 2022 | 19 |
Feb 2023 12 | Feb 2023 | 12 |
Apr 2023 15 | Apr 2023 | 15 |
May 2023 9 | May 2023 | 9 |
Sep 2023 4 | Sep 2023 | 4 |
Nov 2023 7 | Nov 2023 | 7 |
May 2024 8 | May 2024 | 8 |
Mar 2025 8 | Mar 2025 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
du NPS by Gender
du's NPS was rated 67 by Male customers on Comparably.
Male
67
du's NPS was rated 67 by Male customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Female
N/A
du's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
du NPS by Ethnicity
du's NPS was rated 50 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
du NPS by Age
du's NPS was rated 67 points by customers ages 36-40 on Comparably.
du NPS by Usage
du's NPS was rated the highest by customers who have used du's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
du Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of du users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
du Customer Loyalty Score by Gender
du's Customer Loyalty score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of du.
Male
100%
Yes
Female
N/A
Yes
du Customer Loyalty Score by Ethnicity
du's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of du.
100
out of 100
Asian or Pacific Islander
du Customer Loyalty Score by Age
du's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of du.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
du Customer Loyalty Score by Usage
du's Customer Loyalty score was rated 100% by customers who have used du's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
du Customer Loyalty Score by Industry
du's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
du Product Quality
3.7/5
du has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock du's overall Product Quality score rated by its users and customers.
du Product Information
du’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated du's product the highest.
- Website
- http://www.du.ae/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Hardware and Devices
Quick Insights into du Product Quality
du's Product Quality score was rated highest by customers who have used du's products/services for 2 to 5 Years, and rated lowest by customers who have used du's products/services for 1 to 2 Years.
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Ranked du Product Quality the Highest
Ranked du Product Quality the Lowest
du Product Quality Score by Gender
du's Product Quality score was rated 4.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of du.
Male
4.1/5
Female
N/A
du Product Quality Score by Ethnicity
du's Product Quality score was rated 4.1 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of du.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
du Product Quality Score by Age
du's Product Quality score was rated 3.5 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of du.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
du Product Quality Score by Usage
du's Product Quality score was rated the highest by customers who have used du's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
du Product Quality Score by Industry
du's Product Quality score was rated 3.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
du Pricing
du ROI & Value For Money
4/5
du has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock du's overall ROI score rated by its users and customers.
du Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into du ROI
du's ROI score was rated highest by customers who have used du's products/services for 2 to 5 Years, and rated lowest by customers who have used du's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked du's ROI score.
Ranked du ROI the Highest
Ranked du ROI the Lowest
du ROI Score by Gender
du's ROI score was rated 4.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of du.
Male
4.4/5
Female
N/A
du ROI Score by Ethnicity
du's ROI score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of du.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
du ROI Score by Age
du's ROI score was rated 4 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of du.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4 | 36-40 | 4 |
du ROI Score by Usage
du's ROI score was rated the highest by customers who have used du's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
du ROI Score by Industry
du's ROI score was rated 3.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
du Customer Satisfaction (CSAT)
du Customer Satisfaction (CSAT) Score
87 / 100
du has an overall Customer Satisfaction score of 87 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
56%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into du Customer Satisfaction
du's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
Sign Up to unlock insights into how customers have ranked du's Customer Satisfaction.
Ranked du Customer Satisfaction the Highest
du Customer Satisfaction Score by Gender
du's Customer Satisfaction score was rated 60 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of du.
60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 40% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
du Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
du's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of du.
75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
du Customer Service
4/5
du has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock du's overall Customer Service score rated by its users and customers.
About du's Customer Service
Address
Media, PA 502666
Website
http://www.du.ae/
Phone Number
97143600000
Quick Insights into du Customer Service
du's Customer Service score was rated highest by customers who have used du's products/services for 2 to 5 Years, and rated lowest by customers who have used du's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked du's Customer Service score.
Ranked du Customer Service the Highest
Ranked du Customer Service the Lowest
du Customer Service Score by Gender
du's Customer Service score was rated 4.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of du.
Male
4.5/5
Female
N/A
du Customer Service Score by Ethnicity
du's Customer Service score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of du.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
du Customer Service Score by Age
du's Customer Service score was rated 4.1 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of du.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.1 | 36-40 | 4.1 |
du Customer Service Score by Usage
du's Customer Service score was rated the highest by customers who have used du's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
du Customer Service Score by Industry
du's Customer Service score was rated 3.8 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
du as an Employer
2.4/5
du has a 2.4/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
du scored a 7 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of du would recommend the brand to a friend. ENPS measures how likely du employees would recommend working at du to a friend.
Net Promoter Score
7
NPS Score
| 42% | Promoters |
|---|---|
| 23% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
