-22
NPS
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Dun & Bradstreet
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About Dun & Bradstreet's Brand
Brand at a Glance
71%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
Dun & Bradstreet NPS
Dun & Bradstreet's Net Promoter Score (NPS) is a -22 with 32% Promoters, 14% Passives, and 54% Detractors. Net Promoter Score tracks whether Dun & Bradstreet's customers would recommend using the product based on a scale of -100 to 100.
Dun & Bradstreet Overall NPS
| 32% | Promoters |
|---|---|
| 14% | Passives |
| 54% | Detractors |
Dun & Bradstreet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 -20 | Jan 2024 | -20 |
Feb 2024 -21 | Feb 2024 | -21 |
Mar 2024 -21 | Mar 2024 | -21 |
May 2024 -22 | May 2024 | -22 |
Jun 2024 -22 | Jun 2024 | -22 |
Jul 2024 -22 | Jul 2024 | -22 |
Aug 2024 -22 | Aug 2024 | -22 |
Nov 2024 -20 | Nov 2024 | -20 |
Apr 2025 -23 | Apr 2025 | -23 |
Oct 2025 -21 | Oct 2025 | -21 |
Nov 2025 -22 | Nov 2025 | -22 |
Apr 2026 -22 | Apr 2026 | -22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dun & Bradstreet NPS by Gender
Male customers rated Dun & Bradstreet's NPS 47 points higher than Female customers.
Male
-15
Dun & Bradstreet's NPS was rated -15 by Male customers on Comparably.
32%
Promoters
21%
Passives
47%
Detractors
Female
-62
Dun & Bradstreet's NPS was rated -62 by Female customers on Comparably.
19%
Promoters
0%
Passives
81%
Detractors
Dun & Bradstreet NPS by Ethnicity
Dun & Bradstreet's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -78 | Caucasian | -78 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -10 | Asian or Pacific Islander | -10 |
Dun & Bradstreet NPS by Age
Dun & Bradstreet's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Dun & Bradstreet NPS by Usage
Dun & Bradstreet's NPS was rated the highest by customers who have used Dun & Bradstreet's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -76 | 5 to 10 Years | -76 |
Dun & Bradstreet Customer Reviews
Out of the 7 Dun & Bradstreet customer reviews 2 were positive and 5 were constructive. Dun & Bradstreet customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dun & Bradstreet Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Dun & Bradstreet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dun & Bradstreet Customer Loyalty Score by Gender
Female customers rated Dun & Bradstreet's Customer Loyalty score 5% higher than Male customers.
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Male
67%
Yes
Female
72%
Yes
Dun & Bradstreet Customer Loyalty Score by Ethnicity
Dun & Bradstreet's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dun & Bradstreet.
58
out of 100
Caucasian
70
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
Dun & Bradstreet Customer Loyalty Score by Age
Dun & Bradstreet's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 85% | 26-30 | 85% |
31-35 100% | 31-35 | 100% |
41-45 74% | 41-45 | 74% |
46-50 10% | 46-50 | 10% |
56-60 70% | 56-60 | 70% |
61-65 40% | 61-65 | 40% |
Dun & Bradstreet Customer Loyalty Score by Usage
Dun & Bradstreet's Customer Loyalty score was rated the highest by customers who have used Dun & Bradstreet's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dun & Bradstreet Customer Loyalty Score by Industry
Dun & Bradstreet's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Dun & Bradstreet Product Quality
3/5
Dun & Bradstreet has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Dun & Bradstreet Product Information
Dun & Bradstreet’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Dun & Bradstreet's product the highest. Reviewers from the Tech industry rated Dun & Bradstreet the lowest at 2.6.
- Website
- http://www.dnb.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Big Data
Quick Insights into Dun & Bradstreet Product Quality
Dun & Bradstreet's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Dun & Bradstreet Product Quality the Highest
Ranked Dun & Bradstreet Product Quality the Lowest
Dun & Bradstreet Product Quality Score by Gender
Male customers rated Dun & Bradstreet's Product Quality score 1.1 stars higher than Female customers.
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Male
3.2/5
Female
2.1/5
Dun & Bradstreet Product Quality Score by Ethnicity
Dun & Bradstreet's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dun & Bradstreet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Dun & Bradstreet Product Quality Score by Age
Dun & Bradstreet's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dun & Bradstreet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.3 | 46-50 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
Dun & Bradstreet Product Quality Score by Usage
Dun & Bradstreet's Product Quality score was rated the highest by customers who have used Dun & Bradstreet's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Dun & Bradstreet Product Quality Score by Industry
Dun & Bradstreet's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Dun & Bradstreet Pricing
Dun & Bradstreet ROI & Value For Money
2.9/5
Dun & Bradstreet has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Dun & Bradstreet Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Consulting industry think that they had the lowest ROI from Dun & Bradstreet.
Quick Insights into Dun & Bradstreet ROI
Dun & Bradstreet's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Dun & Bradstreet ROI the Highest
Ranked Dun & Bradstreet ROI the Lowest
Dun & Bradstreet ROI Score by Gender
Male customers rated Dun & Bradstreet's ROI score 1.2 stars higher than Female customers.
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Male
3.2/5
Female
2/5
Dun & Bradstreet ROI Score by Ethnicity
Dun & Bradstreet's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dun & Bradstreet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Dun & Bradstreet ROI Score by Age
Dun & Bradstreet's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dun & Bradstreet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3 | 31-35 | 3 |
41-45 2 | 41-45 | 2 |
46-50 2.3 | 46-50 | 2.3 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.6 | 61-65 | 1.6 |
Dun & Bradstreet ROI Score by Usage
Dun & Bradstreet's ROI score was rated the highest by customers who have used Dun & Bradstreet's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dun & Bradstreet ROI Score by Industry
Dun & Bradstreet's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
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Dun & Bradstreet Customer Satisfaction (CSAT)
Dun & Bradstreet Customer Satisfaction (CSAT) Score
50 / 100
Dun & Bradstreet has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
22%
Satisfied
28%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
6%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dun & Bradstreet Customer Satisfaction
Dun & Bradstreet's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Dun & Bradstreet Customer Satisfaction the Highest
Ranked Dun & Bradstreet Customer Satisfaction the Lowest
Dun & Bradstreet Customer Satisfaction Score by Gender
Male customers rated Dun & Bradstreet's Customer Satisfaction score 37 points higher than Female customers.
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63 / 100
MaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 13% | |
Very Dissatisfied | 19% |
26 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 7% | |
Very Dissatisfied | 47% |
Dun & Bradstreet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dun & Bradstreet's Customer Satisfaction (CSAT) score was rated 16% according to Caucasian users and customers.
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16 / 100
Very Satisfied
8%
Satisfied
8%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
15%
Very Dissatisfied
54%
CSAT according to African American/Black
Dun & Bradstreet's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Dun & Bradstreet's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
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70 / 100
Very Satisfied
10%
Satisfied
60%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
10%
Dun & Bradstreet Customer Satisfaction Score by Age
Dun & Bradstreet's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dun & Bradstreet.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% |
Dun & Bradstreet Customer Satisfaction Score by Usage
Dun & Bradstreet's Customer Satisfaction score was rated the highest by customers who have used Dun & Bradstreet's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dun & Bradstreet Customer Satisfaction Score by Industry
Dun & Bradstreet's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Dun & Bradstreet Customer Satisfaction Score by Industry",
"text": "Dun & Bradstreet's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Dun & Bradstreet's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Dun & Bradstreet's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Dun & Bradstreet's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Consulting",
"groupId": 511,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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}
]
}Dun & Bradstreet Customer Service
2.9/5
Dun & Bradstreet has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Dun & Bradstreet's Customer Service
Address
103 John F Kennedy Pkwy, Short Hills, NJ 07078
Website
http://www.dnb.com
Phone Number
(973) 921-5500
Quick Insights into Dun & Bradstreet Customer Service
Dun & Bradstreet's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked Dun & Bradstreet's Customer Service score.
Ranked Dun & Bradstreet Customer Service the Highest
Ranked Dun & Bradstreet Customer Service the Lowest
Dun & Bradstreet Customer Service Score by Gender
Male customers rated Dun & Bradstreet's Customer Service score 0.9 stars higher than Female customers.
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Male
2.9/5
Female
2/5
Dun & Bradstreet Customer Service Score by Ethnicity
Dun & Bradstreet's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dun & Bradstreet.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Dun & Bradstreet Customer Service Score by Age
Dun & Bradstreet's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dun & Bradstreet.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 4.1 | 26-30 | 4.1 |
31-35 2.9 | 31-35 | 2.9 |
41-45 2 | 41-45 | 2 |
46-50 2.1 | 46-50 | 2.1 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
Dun & Bradstreet Customer Service Score by Usage
Dun & Bradstreet's Customer Service score was rated the highest by customers who have used Dun & Bradstreet's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dun & Bradstreet Customer Service Score by Industry
Dun & Bradstreet's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
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Dun & Bradstreet as an Employer
3.4/5
Dun & Bradstreet has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Dun & Bradstreet scored a -22 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Dun & Bradstreet would recommend the brand to a friend. ENPS measures how likely Dun & Bradstreet employees would recommend working at Dun & Bradstreet to a friend.
Net Promoter Score
-22
NPS Score
| 32% | Promoters |
|---|---|
| 14% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 29% | Promoters |
|---|---|
| 27% | Passive |
| 44% | Detractors |
