45
NPS
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Dunkin' Donuts
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About Dunkin' Donuts' Brand
Brand at a Glance
63%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.3/5
Customer Service
Dunkin' Donuts NPS
Dunkin' Donuts's Net Promoter Score (NPS) is a 45 with 67% Promoters, 11% Passives, and 22% Detractors. Net Promoter Score tracks whether Dunkin' Donuts's customers would recommend using the product based on a scale of -100 to 100.
Dunkin' Donuts Overall NPS
| 67% | Promoters |
|---|---|
| 11% | Passives |
| 22% | Detractors |
Dunkin' Donuts NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 100 | Jun 2021 | 100 |
Jul 2021 50 | Jul 2021 | 50 |
Aug 2023 20 | Aug 2023 | 20 |
Jan 2024 33 | Jan 2024 | 33 |
May 2025 29 | May 2025 | 29 |
Nov 2025 37 | Nov 2025 | 37 |
Jan 2026 44 | Jan 2026 | 44 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dunkin' Donuts Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Dunkin' Donuts users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dunkin' Donuts Product Quality
3.9/5
Dunkin' Donuts has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Dunkin' Donuts Product Information
Dunkin' Donuts’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.dunkindonuts.com
Dunkin' Donuts Pricing
Dunkin' Donuts ROI & Value For Money
3.6/5
Dunkin' Donuts has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Dunkin' Donuts Customer Satisfaction (CSAT)
Dunkin' Donuts Customer Satisfaction (CSAT) Score
80 / 100
Dunkin' Donuts has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dunkin' Donuts Customer Service
3.3/5
Dunkin' Donuts has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Dunkin' Donuts's Customer Service
Website
http://www.dunkindonuts.com
Consumer vs. Employees
Dunkin' Donuts scored a 45 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Dunkin' Donuts would recommend the brand to a friend. ENPS measures how likely Dunkin' Donuts employees would recommend working at Dunkin' Donuts to a friend.
Net Promoter Score
45
NPS Score
| 67% | Promoters |
|---|---|
| 11% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
