-10
NPS
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DWS
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About DWS' Brand
Brand at a Glance
81%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
DWS NPS
DWS's Net Promoter Score (NPS) is a -10 with 32% Promoters, 26% Passives, and 42% Detractors. Net Promoter Score tracks whether DWS's customers would recommend using the product based on a scale of -100 to 100.
DWS Overall NPS
| 32% | Promoters |
|---|---|
| 26% | Passives |
| 42% | Detractors |
DWS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 -20 | Dec 2021 | -20 |
Mar 2022 -17 | Mar 2022 | -17 |
Sep 2022 0 | Sep 2022 | 0 |
Dec 2022 -10 | Dec 2022 | -10 |
Jan 2023 -9 | Jan 2023 | -9 |
Feb 2023 0 | Feb 2023 | 0 |
Apr 2023 -1 | Apr 2023 | -1 |
Aug 2023 -8 | Aug 2023 | -8 |
Sep 2023 0 | Sep 2023 | 0 |
Apr 2024 -6 | Apr 2024 | -6 |
Oct 2024 -6 | Oct 2024 | -6 |
Oct 2025 -11 | Oct 2025 | -11 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DWS NPS by Gender
Female customers rated DWS's NPS 50 points higher than Male customers.
Male
-50
DWS's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
0
DWS's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
DWS NPS by Ethnicity
DWS's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
DWS NPS by Age
DWS's NPS was rated -34 points by customers ages 36-40 on Comparably.
DWS NPS by Usage
DWS's NPS was rated -100 points by customers who have used DWS's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
DWS Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of DWS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DWS Customer Loyalty Score by Gender
Female customers rated DWS's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of DWS.
Male
78%
Yes
Female
100%
Yes
DWS Customer Loyalty Score by Ethnicity
DWS's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of DWS.
100
out of 100
Caucasian
DWS Customer Loyalty Score by Age
DWS's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DWS.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
DWS Customer Loyalty Score by Usage
DWS's Customer Loyalty score was rated 70% by customers who have used DWS's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
DWS Product Quality
3.8/5
DWS has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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DWS Product Information
DWS’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- https://dws.com/
- Company Size
- 501-1,000 Employees
Quick Insights into DWS Product Quality
DWS's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked DWS Product Quality the Highest
Ranked DWS Product Quality the Lowest
DWS Product Quality Score by Gender
Female customers rated DWS's Product Quality score 2.7 stars higher than Male customers.
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Male
1.9/5
Female
4.6/5
DWS Product Quality Score by Ethnicity
DWS's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of DWS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
DWS Product Quality Score by Age
DWS's Product Quality score was rated 2 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of DWS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
DWS Product Quality Score by Usage
DWS's Product Quality score was rated 2.6 stars by customers who have used DWS's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
DWS Pricing
DWS ROI & Value For Money
3.9/5
DWS has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into DWS ROI
DWS's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked DWS ROI the Highest
Ranked DWS ROI the Lowest
DWS ROI Score by Gender
Female customers rated DWS's ROI score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of DWS.
Male
3.4/5
Female
4.5/5
DWS ROI Score by Ethnicity
DWS's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of DWS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
DWS ROI Score by Age
DWS's ROI score was rated 3.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of DWS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.6 | 36-40 | 3.6 |
DWS ROI Score by Usage
DWS's ROI score was rated 4.1 stars by customers who have used DWS's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
DWS Customer Satisfaction (CSAT)
DWS Customer Satisfaction (CSAT) Score
86 / 100
DWS has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into DWS Customer Satisfaction
DWS's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked DWS Customer Satisfaction the Highest
Ranked DWS Customer Satisfaction the Lowest
DWS Customer Satisfaction Score by Gender
Female customers rated DWS's Customer Satisfaction score 66 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of DWS.
34 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
DWS Customer Satisfaction Score by Usage
DWS's Customer Satisfaction score was rated 33 points by customers who have used DWS's products/services for Less than 1 Year.
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DWS Customer Service
3.9/5
DWS has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About DWS's Customer Service
Website
https://dws.com/
Quick Insights into DWS Customer Service
DWS's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked DWS' Customer Service score.
Ranked DWS Customer Service the Highest
Ranked DWS Customer Service the Lowest
DWS Customer Service Score by Gender
Female customers rated DWS's Customer Service score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of DWS.
Male
3.1/5
Female
4.5/5
DWS Customer Service Score by Ethnicity
DWS's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of DWS.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
DWS Customer Service Score by Age
DWS's Customer Service score was rated 3.3 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of DWS.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.3 | 36-40 | 3.3 |
DWS Customer Service Score by Usage
DWS's Customer Service score was rated 4.1 stars by customers who have used DWS's products/services for Less than 1 Year.
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DWS as an Employer
3.9/5
DWS has a 3.9/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
DWS scored a -10 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of DWS would recommend the brand to a friend. ENPS measures how likely DWS employees would recommend working at DWS to a friend.
Net Promoter Score
-10
NPS Score
| 32% | Promoters |
|---|---|
| 26% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 47% | Promoters |
|---|---|
| 18% | Passive |
| 35% | Detractors |
