-21
NPS
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Dynata
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About Dynata's Brand
Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.
Brand at a Glance
68%
Customer Loyalty
3.3/5
Product Quality
3/5
Pricing
3/5
Customer Service
Dynata NPS
Dynata's Net Promoter Score (NPS) is a -21 with 34% Promoters, 11% Passives, and 55% Detractors. Net Promoter Score tracks whether Dynata's customers would recommend using the product based on a scale of -100 to 100.
Dynata Overall NPS
| 34% | Promoters |
|---|---|
| 11% | Passives |
| 55% | Detractors |
Dynata NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -36 | Oct 2022 | -36 |
Nov 2022 -33 | Nov 2022 | -33 |
Dec 2022 -25 | Dec 2022 | -25 |
Jan 2023 -22 | Jan 2023 | -22 |
Feb 2023 -21 | Feb 2023 | -21 |
Apr 2023 -21 | Apr 2023 | -21 |
May 2023 -17 | May 2023 | -17 |
Nov 2023 -19 | Nov 2023 | -19 |
Apr 2024 -24 | Apr 2024 | -24 |
May 2024 -26 | May 2024 | -26 |
Aug 2024 -25 | Aug 2024 | -25 |
Sep 2024 -21 | Sep 2024 | -21 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dynata NPS by Gender
Female customers rated Dynata's NPS 7 points higher than Male customers.
Male
-7
Dynata's NPS was rated -7 by Male customers on Comparably.
43%
Promoters
7%
Passives
50%
Detractors
Female
0
Dynata's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Dynata NPS by Ethnicity
Dynata's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Dynata NPS by Age
Dynata's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Dynata NPS by Usage
Dynata's NPS was rated the highest by customers who have used Dynata's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Dynata Customer Reviews
Out of the 2 Dynata customer reviews 1 was positive and 1 was constructive. Dynata customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dynata Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Dynata users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dynata Customer Loyalty Score by Gender
Male customers rated Dynata's Customer Loyalty score 34% higher than Female customers.
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Male
74%
Yes
Female
40%
Yes
Dynata Customer Loyalty Score by Ethnicity
Dynata's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dynata.
61
out of 100
Caucasian
78
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
Dynata Customer Loyalty Score by Age
Dynata's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Dynata.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
31-35 70% | 31-35 | 70% |
41-45 40% | 41-45 | 40% |
51-55 70% | 51-55 | 70% |
Dynata Customer Loyalty Score by Usage
Dynata's Customer Loyalty score was rated the highest by customers who have used Dynata's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Dynata Customer Loyalty Score by Industry
Dynata's Customer Loyalty score was rated 46% by Tech industry customers.
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Dynata Product Quality
3.3/5
Dynata has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Dynata Product Information
Dynata’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dynata's product the highest.
- Website
- http://www.dynata.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
Quick Insights into Dynata Product Quality
Dynata's Product Quality score was rated highest by customers ages 18-25, and rated lowest by African American/Black customers.
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Ranked Dynata Product Quality the Highest
Ranked Dynata Product Quality the Lowest
Dynata Product Quality Score by Gender
Male customers rated Dynata's Product Quality score 0.8 stars higher than Female customers.
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Male
3.4/5
Female
2.6/5
Dynata Product Quality Score by Ethnicity
Dynata's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dynata.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Dynata Product Quality Score by Age
Dynata's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dynata.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 2.6 | 31-35 | 2.6 |
41-45 2.6 | 41-45 | 2.6 |
51-55 2.3 | 51-55 | 2.3 |
Dynata Product Quality Score by Usage
Dynata's Product Quality score was rated the highest by customers who have used Dynata's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dynata Product Quality Score by Industry
Dynata's Product Quality score was rated 2.6 stars by Tech industry customers.
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Dynata Pricing
Dynata ROI & Value For Money
3/5
Dynata has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Dynata Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Dynata ROI
Dynata's ROI score was rated highest by customers ages 18-25, and rated lowest by African American/Black customers.
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Ranked Dynata ROI the Highest
Ranked Dynata ROI the Lowest
Dynata ROI Score by Gender
Male customers rated Dynata's ROI score 0.7 stars higher than Female customers.
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Male
3.3/5
Female
2.6/5
Dynata ROI Score by Ethnicity
Dynata's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dynata.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Dynata ROI Score by Age
Dynata's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dynata.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 2.8 | 31-35 | 2.8 |
41-45 2.5 | 41-45 | 2.5 |
51-55 2.3 | 51-55 | 2.3 |
Dynata ROI Score by Usage
Dynata's ROI score was rated the highest by customers who have used Dynata's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dynata ROI Score by Industry
Dynata's ROI score was rated 2.8 stars by Tech industry customers.
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Dynata Customer Satisfaction (CSAT)
Dynata Customer Satisfaction (CSAT) Score
57 / 100
Dynata has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
23%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
6%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dynata Customer Satisfaction
Dynata's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Dynata Customer Satisfaction the Highest
Ranked Dynata Customer Satisfaction the Lowest
Dynata Customer Satisfaction Score by Gender
Male customers rated Dynata's Customer Satisfaction score 21 points higher than Female customers.
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54 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 8% | |
Very Dissatisfied | 15% |
33 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
Dynata Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dynata's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dynata.
50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Dynata's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dynata.
50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Dynata's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Dynata Customer Satisfaction Score by Age
Dynata's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dynata.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 51-55 | 34% |
Dynata Customer Satisfaction Score by Usage
Dynata's Customer Satisfaction score was rated the highest by customers who have used Dynata's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dynata Customer Satisfaction Score by Industry
Dynata's Customer Satisfaction score was rated 20 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Dynata Customer Satisfaction Score by Industry",
"text": "Dynata's Customer Satisfaction score was rated 20 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Dynata's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 20
}
]
}Dynata Customer Service
3/5
Dynata has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Dynata's overall Customer Service score rated by its users and customers.
About Dynata's Customer Service
Address
Plano, TX 75024
Website
http://www.dynata.com
Phone Number
2143653632
Quick Insights into Dynata Customer Service
Dynata's Customer Service score was rated highest by customers ages 18-25, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Dynata's Customer Service score.
Ranked Dynata Customer Service the Highest
Ranked Dynata Customer Service the Lowest
Dynata Customer Service Score by Gender
Male customers rated Dynata's Customer Service score 0.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Dynata.
Male
3.4/5
Female
2.6/5
Dynata Customer Service Score by Ethnicity
Dynata's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dynata.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Dynata Customer Service Score by Age
Dynata's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dynata.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 2.3 | 31-35 | 2.3 |
41-45 2.5 | 41-45 | 2.5 |
51-55 2.3 | 51-55 | 2.3 |
Dynata Customer Service Score by Usage
Dynata's Customer Service score was rated the highest by customers who have used Dynata's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dynata Customer Service Score by Industry
Dynata's Customer Service score was rated 2.8 stars by Tech industry customers.
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Dynata as an Employer
3.2/5
Dynata has a 3.2/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Dynata scored a -21 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Dynata would recommend the brand to a friend. ENPS measures how likely Dynata employees would recommend working at Dynata to a friend.
Net Promoter Score
-21
NPS Score
| 34% | Promoters |
|---|---|
| 11% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |
