EE NPS & Customer Reviews | Comparably
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EE
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About EE's Brand

EE is a telecommunications company that provides 4G mobile and fixed fiber broadband services to personal and business customers.

Brand at a Glance

82%
Customer Loyalty
2.1/5
Product Quality
2.1/5
Pricing
1.9/5
Customer Service

EE NPS

EE's Net Promoter Score (NPS) is a -51 with 22% Promoters, 5% Passives, and 73% Detractors. Net Promoter Score tracks whether EE's customers would recommend using the product based on a scale of -100 to 100.

EE Overall NPS

-51
NPS
22%Promoters
5%Passives
73%Detractors
EE Overall NPS

EE NPS Trend

-100
-50
0
50
100
Nov 2024
-46
Nov 2024-46
Dec 2024
-48
Dec 2024-48
Jan 2025
-48
Jan 2025-48
Feb 2025
-50
Feb 2025-50
Mar 2025
-50
Mar 2025-50
Apr 2025
-50
Apr 2025-50
May 2025
-50
May 2025-50
Jun 2025
-50
Jun 2025-50
Oct 2025
-50
Oct 2025-50
Nov 2025
-52
Nov 2025-52
Dec 2025
-52
Dec 2025-52
Jan 2026
-51
Jan 2026-51

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

EE NPS by Gender

Male customers rated EE's NPS 5 points higher than Female customers.

Male

-59

EE's NPS was rated -59 by Male customers on Comparably.

19%
Promoters
3%
Passives
78%
Detractors

Female

-64

EE's NPS was rated -64 by Female customers on Comparably.

15%
Promoters
6%
Passives
79%
Detractors

EE NPS by Ethnicity

EE's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-88
Caucasian-88
African American/Black
0
African American/Black0
Other
-46
Other-46

EE NPS by Age

EE's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
54%
Passives
23%
Detractors
23%
18-2554%23%23%
Promoters
0%
Passives
0%
Detractors
100%
31-350%0%100%
Promoters
30%
Passives
0%
Detractors
70%
36-4030%0%70%
Promoters
0%
Passives
17%
Detractors
83%
41-450%17%83%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%
Promoters
25%
Passives
0%
Detractors
75%
51-5525%0%75%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
20%
Passives
0%
Detractors
80%
61-6520%0%80%
Promoters
7%
Passives
0%
Detractors
93%
66+7%0%93%

EE NPS by Usage

EE's NPS was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-70
Less than 1 Year-70
1 to 2 Years
16
1 to 2 Years16
2 to 5 Years
-44
2 to 5 Years-44
5 to 10 Years
-84
5 to 10 Years-84
Over 10 Years
-81
Over 10 Years-81

EE Customer Reviews

Out of the 20 EE customer reviews 6 were positive and 14 were constructive. EE customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer service. Owning a complaint, dealing with communication in an efficient and customer centric manner. Give service over sales. Value your customers better.
What can this brand most improve?
Customer service and clarity on international roaming pricing structure
What can this brand most improve?
Access to customers ' monthly bills is none existent at present
What do you value most about this brand?
Network coverage both inside and outside the UK
What can this brand most improve?
Dissatisfied with customer service ..

EE Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of EE users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82
82%
18
18%
EE Customer Loyalty

EE Customer Loyalty Score by Gender

Female customers rated EE's Customer Loyalty score 9% higher than Male customers.

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Male
80%
Yes
Female
89%
Yes

EE Customer Loyalty Score by Ethnicity

EE's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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82
out of 100
Caucasian
82
out of 100
African American/Black
88
out of 100
Other

EE Customer Loyalty Score by Age

EE's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
86%
18-2586%
31-35
40%
31-3540%
36-40
100%
36-40100%
41-45
85%
41-4585%
46-50
78%
46-5078%
51-55
78%
51-5578%
56-60
78%
56-6078%
61-65
82%
61-6582%
66+
84%
66+84%

EE Customer Loyalty Score by Usage

EE's Customer Loyalty score was rated the highest by customers who have used EE's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
58%
1 to 2 Years
93%
2 to 5 Years
66%
5 to 10 Years
93%
Over 10 Years
95%

EE Customer Loyalty Score by Industry

EE's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
78%
Accounting
100%
Business and Consumer Services
100%
Education
80%
Healthcare, Hospitals and Medicine
78%
Mechanical, Civil or Industrial Engineering
100%

EE Product Quality

2.1/5

EE has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.

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EE Product Information

EE’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated EE's product the highest. Reviewers from the Accounting industry rated EE the lowest at 1.5.

Website
http://ee.co.uk
Company Size
10,000+ Employees

Industry

Tech
Business Services
Hardware and Devices
Mobile App
Small Business Services

Quick Insights into EE Product Quality

EE's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked EE Product Quality the Highest

18-25
3.9
Business and Consumer Services
3.8
1 to 2 Years
3.3

Ranked EE Product Quality the Lowest

5 to 10 Years
1.5
66+
1.5
Healthcare, Hospitals and Medicine
1.5

EE Product Quality Score by Gender

Female customers rated EE's Product Quality score 0.1 stars higher than Male customers.

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Male

2/5

Female

2.1/5

EE Product Quality Score by Ethnicity

EE's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of EE.
0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6
African American/Black
3.3
African American/Black3.3
Other
2.1
Other2.1

EE Product Quality Score by Age

EE's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of EE.
0
1
2
3
4
5
18-25
3.9
18-253.9
31-35
1.5
31-351.5
36-40
2.2
36-402.2
41-45
3
41-453
46-50
1.5
46-501.5
51-55
1.7
51-551.7
56-60
1.5
56-601.5
61-65
1.9
61-651.9
66+
1.5
66+1.5

EE Product Quality Score by Usage

EE's Product Quality score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
1.9
1 to 2 Years
3.3
2 to 5 Years
2.4
5 to 10 Years
1.5
Over 10 Years
1.7

EE Product Quality Score by Industry

EE's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.3
Accounting
1.5
Business and Consumer Services
3.8
Education
2.2
Healthcare, Hospitals and Medicine
1.5
Mechanical, Civil or Industrial Engineering
2

EE Pricing

EE ROI & Value For Money

2.1/5

EE has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.

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EE Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from EE.

Quick Insights into EE ROI

EE's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Education industry.

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Ranked EE ROI the Highest

18-25
3.7
1 to 2 Years
3.6
African American/Black
3.6

Ranked EE ROI the Lowest

66+
1.5
Caucasian
1.5
Education
1.5

EE ROI Score by Gender

Female customers rated EE's ROI score 0.6 stars higher than Male customers.

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Male

1.7/5

Female

2.3/5

EE ROI Score by Ethnicity

EE's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of EE.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
African American/Black
3.6
African American/Black3.6
Other
2.3
Other2.3

EE ROI Score by Age

EE's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.7
18-253.7
31-35
1.5
31-351.5
36-40
2.7
36-402.7
41-45
2
41-452
46-50
2.2
46-502.2
51-55
1.7
51-551.7
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

EE ROI Score by Usage

EE's ROI score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
1.7
1 to 2 Years
3.6
2 to 5 Years
2
5 to 10 Years
1.5
Over 10 Years
1.6

EE ROI Score by Industry

EE's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.

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Tech
2
Accounting
1.5
Business and Consumer Services
3.3
Education
1.5
Healthcare, Hospitals and Medicine
1.6
Mechanical, Civil or Industrial Engineering
2

EE Customer Satisfaction (CSAT)

EE Customer Satisfaction (CSAT) Score

25 / 100

EE has an overall Customer Satisfaction score of 25 rated by its users and customers.

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Very Satisfied16%
Satisfied9%
Neither Satisfied nor Dissatisfied4%
Dissatisfied12%
Very Dissatisfied59%
Very Satisfied
16%
Satisfied
9%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
12%
Very Dissatisfied
59%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into EE Customer Satisfaction

EE's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked EE Customer Satisfaction the Highest

18-25
77%
1 to 2 Years
72%
Tech
35%

Ranked EE Customer Satisfaction the Lowest

Over 10 Years
6%
56-60
0%
Healthcare, Hospitals and Medicine
0%

EE Customer Satisfaction Score by Gender

Female customers rated EE's Customer Satisfaction score 6 points higher than Male customers.

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16 / 100
Male
Very Satisfied
13%
Satisfied
3%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
15%
Very Dissatisfied
67%
22 / 100
Female
Very Satisfied
10%
Satisfied
12%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
13%
Very Dissatisfied
55%

EE Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

EE's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.

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8 / 100
Very Satisfied6%
Satisfied2%
Neither Satisfied nor Dissatisfied4%
Dissatisfied17%
Very Dissatisfied71%
Very Satisfied
6%
Satisfied
2%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
17%
Very Dissatisfied
71%

CSAT according to African American/Black

EE's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.

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20 / 100
Very Satisfied20%
Satisfied0%
Neither Satisfied nor Dissatisfied40%
Dissatisfied20%
Very Dissatisfied20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
20%

CSAT according to Other

EE's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.

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30 / 100
Very Satisfied20%
Satisfied10%
Neither Satisfied nor Dissatisfied0%
Dissatisfied7%
Very Dissatisfied63%
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
63%

EE Customer Satisfaction Score by Age

EE's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25 CSAT Score
77%
Very Satisfied
44%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
12%
18-2577%
36-40 CSAT Score
30%
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
50%
36-4030%
41-45 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
41-450%
46-50 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
34%
46-500%
51-55 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
63%
51-5525%
56-60 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
88%
56-600%
61-65 CSAT Score
20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
61-6520%
66+ CSAT Score
7%
Very Satisfied
4%
Satisfied
3%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
78%
66+7%

EE Customer Satisfaction Score by Usage

EE's Customer Satisfaction score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
20
1 to 2 Years
72
2 to 5 Years
18
5 to 10 Years
8
Over 10 Years
6

EE Customer Satisfaction Score by Industry

EE's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
35
Accounting
0
Education
0
Healthcare, Hospitals and Medicine
0
Mechanical, Civil or Industrial Engineering
33

EE Customer Service

1.9/5

EE has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.

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About EE's Customer Service

Website

http://ee.co.uk


Phone Number

1707315000

Quick Insights into EE Customer Service

EE's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used EE's products/services for Over 10 Years.

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Ranked EE Customer Service the Highest

Business and Consumer Services
4.1
18-25
3.9
1 to 2 Years
3.7

Ranked EE Customer Service the Lowest

Healthcare, Hospitals and Medicine
1.5
Male
1.5
Over 10 Years
1.5

EE Customer Service Score by Gender

Female customers rated EE's Customer Service score 0.5 stars higher than Male customers.

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Male

1.5/5

Female

2/5

EE Customer Service Score by Ethnicity

EE's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of EE.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
African American/Black
3.2
African American/Black3.2
Other
2
Other2

EE Customer Service Score by Age

EE's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of EE.
0
20
40
60
80
100
18-25
3.9
18-253.9
31-35
1.6
31-351.6
36-40
2
36-402
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.7
51-551.7
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

EE Customer Service Score by Usage

EE's Customer Service score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
1.5
1 to 2 Years
3.7
2 to 5 Years
1.9
5 to 10 Years
1.5
Over 10 Years
1.5

EE Customer Service Score by Industry

EE's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
1.9
Accounting
1.5
Business and Consumer Services
4.1
Education
1.5
Healthcare, Hospitals and Medicine
1.5
Mechanical, Civil or Industrial Engineering
2.3

EE as an Employer

3.8/5

EE has a 3.8/5 stars for its overall company culture rated by their employees

  EE CEO
top
25%
CEO of EE

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

EE scored a -51 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of EE would recommend the brand to a friend. ENPS measures how likely EE employees would recommend working at EE to a friend.

Net Promoter Score

-51
NPS Score
22%Promoters
5%Passive
73%Detractors

Employee Net Promoter Score

15
eNPS Score
49%Promoters
17%Passive
34%Detractors

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