

EE is a telecommunications company that provides 4G mobile and fixed fiber broadband services to personal and business customers.
EE's Net Promoter Score (NPS) is a -51 with 22% Promoters, 5% Passives, and 73% Detractors. Net Promoter Score tracks whether EE's customers would recommend using the product based on a scale of -100 to 100.
| 22% | Promoters |
|---|---|
| 5% | Passives |
| 73% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -46 | Nov 2024 | -46 |
Dec 2024 -48 | Dec 2024 | -48 |
Jan 2025 -48 | Jan 2025 | -48 |
Feb 2025 -50 | Feb 2025 | -50 |
Mar 2025 -50 | Mar 2025 | -50 |
Apr 2025 -50 | Apr 2025 | -50 |
May 2025 -50 | May 2025 | -50 |
Jun 2025 -50 | Jun 2025 | -50 |
Oct 2025 -50 | Oct 2025 | -50 |
Nov 2025 -52 | Nov 2025 | -52 |
Dec 2025 -52 | Dec 2025 | -52 |
Jan 2026 -51 | Jan 2026 | -51 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated EE's NPS 5 points higher than Female customers.
EE's NPS was rated -59 by Male customers on Comparably.
EE's NPS was rated -64 by Female customers on Comparably.
EE's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -88 | Caucasian | -88 |
African American/Black 0 | African American/Black | 0 |
Other -46 | Other | -46 |
EE's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
EE's NPS was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -70 | Less than 1 Year | -70 |
1 to 2 Years 16 | 1 to 2 Years | 16 |
2 to 5 Years -44 | 2 to 5 Years | -44 |
5 to 10 Years -84 | 5 to 10 Years | -84 |
Over 10 Years -81 | Over 10 Years | -81 |
Out of the 20 EE customer reviews 6 were positive and 14 were constructive. EE customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of EE users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated EE's Customer Loyalty score 9% higher than Male customers.
EE's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
EE's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
41-45 85% | 41-45 | 85% |
46-50 78% | 46-50 | 78% |
51-55 78% | 51-55 | 78% |
56-60 78% | 56-60 | 78% |
61-65 82% | 61-65 | 82% |
66+ 84% | 66+ | 84% |
EE's Customer Loyalty score was rated the highest by customers who have used EE's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
EE's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
EE has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock EE's overall Product Quality score rated by its users and customers.
EE’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated EE's product the highest. Reviewers from the Accounting industry rated EE the lowest at 1.5.
EE's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated EE's Product Quality score 0.1 stars higher than Male customers.
EE's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 3.3 | African American/Black | 3.3 |
Other 2.1 | Other | 2.1 |
EE's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3 | 41-45 | 3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
EE's Product Quality score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
EE's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
EE has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock EE's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from EE.
EE's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Education industry.
Female customers rated EE's ROI score 0.6 stars higher than Male customers.
EE's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.3 | Other | 2.3 |
EE's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2 | 41-45 | 2 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
EE's ROI score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
EE's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
EE has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
EE's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated EE's Customer Satisfaction score 6 points higher than Male customers.
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 15% | |
Very Dissatisfied | 67% |
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 13% | |
Very Dissatisfied | 55% |
EE's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
EE's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.
EE's Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
EE's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 36-40 | 30% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 7% |
EE's Customer Satisfaction score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
EE's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "EE Customer Satisfaction Score by Industry",
"text": "EE's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 35,
"stars": 0,
"csatScore": 35,
"text": "EE's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 35
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EE's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EE's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "EE's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "EE's Customer Satisfaction score is rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}EE has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock EE's overall Customer Service score rated by its users and customers.
http://ee.co.uk
1707315000
EE's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used EE's products/services for Over 10 Years.
Female customers rated EE's Customer Service score 0.5 stars higher than Male customers.
EE's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 2 | Other | 2 |
EE's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 1.6 | 31-35 | 1.6 |
36-40 2 | 36-40 | 2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
EE's Customer Service score was rated the highest by customers who have used EE's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
EE's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
EE has a 3.8/5 stars for its overall company culture rated by their employees

EE scored a -51 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of EE would recommend the brand to a friend. ENPS measures how likely EE employees would recommend working at EE to a friend.
| 22% | Promoters |
|---|---|
| 5% | Passive |
| 73% | Detractors |
| 49% | Promoters |
|---|---|
| 17% | Passive |
| 34% | Detractors |