Empire Today NPS & Customer Reviews | Comparably
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Empire Today
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About Empire Today's Brand

"Empire Today is a provider of installed flooring, carpet, hardwood, laminate and window treatments for businesses and residents."

Brand at a Glance

53%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service

Empire Today NPS

Empire Today's Net Promoter Score (NPS) is a -83 with 8% Promoters, 1% Passives, and 91% Detractors. Net Promoter Score tracks whether Empire Today's customers would recommend using the product based on a scale of -100 to 100.

Empire Today Overall NPS

-83
NPS
8%Promoters
1%Passives
91%Detractors
Empire Today Overall NPS

Empire Today NPS Trend

-100
-50
0
50
100
May 2024
-84
May 2024-84
Jun 2024
-82
Jun 2024-82
Aug 2024
-84
Aug 2024-84
Oct 2024
-84
Oct 2024-84
Nov 2024
-84
Nov 2024-84
Dec 2024
-82
Dec 2024-82
Jan 2025
-82
Jan 2025-82
Mar 2025
-82
Mar 2025-82
May 2025
-82
May 2025-82
Aug 2025
-82
Aug 2025-82
Sep 2025
-84
Sep 2025-84
Dec 2025
-84
Dec 2025-84

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Empire Today NPS by Gender

Empire Today's NPS was rated -96 by both Female and Male customers on Comparably.

Male

-96

Empire Today's NPS was rated -96 by Male customers on Comparably.

1%
Promoters
2%
Passives
97%
Detractors

Female

-96

Empire Today's NPS was rated -96 by Female customers on Comparably.

2%
Promoters
0%
Passives
98%
Detractors

Empire Today NPS by Ethnicity

Empire Today's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

-100
-50
0
50
100
Caucasian
-94
Caucasian-94
Hispanic or Latino
-100
Hispanic or Latino-100
African American/Black
-100
African American/Black-100
Other
-95
Other-95

Empire Today NPS by Age

Empire Today's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
26-3067%0%33%
Promoters
0%
Passives
0%
Detractors
100%
31-350%0%100%
Promoters
0%
Passives
0%
Detractors
100%
36-400%0%100%
Promoters
0%
Passives
7%
Detractors
93%
41-450%7%93%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%
Promoters
6%
Passives
0%
Detractors
94%
51-556%0%94%
Promoters
0%
Passives
0%
Detractors
100%
56-600%0%100%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Empire Today NPS by Usage

Empire Today's NPS was rated the highest by customers who have used Empire Today's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-93
Less than 1 Year-93
1 to 2 Years
-84
1 to 2 Years-84
2 to 5 Years
-100
2 to 5 Years-100
5 to 10 Years
-100
5 to 10 Years-100
Over 10 Years
-100
Over 10 Years-100

Empire Today Customer Reviews

Out of the 36 Empire Today customer reviews 2 were positive and 34 were constructive. Empire Today customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
If the CEO will contact me and discuss this absolutely horrendous experience would love to have a conversation prior to contacting a lawyer. My phone is 815-451-9605. I have spoken to too many managers who truly don't care and contractors contiuing to bad mouth the company that they work for.
What can this brand most improve?
Take care of their custmers instead of onky looking out for profits!
What can this brand most improve?
Installation as well as customer service
What do you value most about this brand?
Tim did a fantastic job helping us pick out the correct floor. Cannot be any happier installers. Did a wonderful job also.
What can this brand most improve?
carpet flooring more than the floors

Empire Today Customer Loyalty

53%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

53% of Empire Today users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

53
53%
47
47%
Empire Today Customer Loyalty

Empire Today Customer Loyalty Score by Gender

Male customers rated Empire Today's Customer Loyalty score 5% higher than Female customers.

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Male
52%
Yes
Female
47%
Yes

Empire Today Customer Loyalty Score by Ethnicity

Empire Today's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Empire Today.
51
out of 100
Caucasian
36
out of 100
Hispanic or Latino
52
out of 100
African American/Black
37
out of 100
Other

Empire Today Customer Loyalty Score by Age

Empire Today's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
26-30
40%
26-3040%
31-35
33%
31-3533%
36-40
30%
36-4030%
41-45
36%
41-4536%
46-50
53%
46-5053%
51-55
58%
51-5558%
56-60
63%
56-6063%
61-65
43%
61-6543%
66+
48%
66+48%

Empire Today Customer Loyalty Score by Usage

Empire Today's Customer Loyalty score was rated the highest by customers who have used Empire Today's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
36%
1 to 2 Years
42%
2 to 5 Years
70%
5 to 10 Years
80%
Over 10 Years
91%

Empire Today Customer Loyalty Score by Industry

Empire Today's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Wholesale industry customers.

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Tech
55%
Accounting
44%
Aerospace and Aviation
36%
Automotive and Transportation
55%
Banking and Financial Services
40%
Business and Consumer Services
36%
Construction
100%
Education
34%
Government and Public Policy
50%
Healthcare, Hospitals and Medicine
47%
Military and Defense
40%
Non-Profit
10%
Professional Services
100%
Real Estate
64%
Retail
64%
Wholesale
10%

Empire Today Product Quality

1.5/5

Empire Today has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Empire Today Product Information

Empire Today’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Empire Today's product the highest. Reviewers from the Tech industry rated Empire Today the lowest at 1.5.

Website
http://empiretoday.com/
Company Size
501-1,000 Employees

Industry

Real Estate

Quick Insights into Empire Today Product Quality

Empire Today's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Wholesale industry.

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Ranked Empire Today Product Quality the Highest

26-30
3.5
Non-Profit
2.3
Hispanic or Latino
1.8

Ranked Empire Today Product Quality the Lowest

Other
1.5
Over 10 Years
1.5
Wholesale
1.5

Empire Today Product Quality Score by Gender

Empire Today's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Empire Today Product Quality Score by Ethnicity

Empire Today's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Empire Today.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
1.8
Hispanic or Latino1.8
African American/Black
1.5
African American/Black1.5
Other
1.5
Other1.5

Empire Today Product Quality Score by Age

Empire Today's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
3.5
26-303.5
31-35
1.5
31-351.5
36-40
1.5
36-401.5
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Empire Today Product Quality Score by Usage

Empire Today's Product Quality score was rated 1.5 stars by customers who have used Empire Today's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Empire Today Product Quality Score by Industry

Empire Today's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Wholesale industry customers.

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Tech
1.5
Accounting
1.5
Aerospace and Aviation
1.5
Automotive and Transportation
1.5
Banking and Financial Services
1.5
Business and Consumer Services
1.5
Construction
1.5
Education
1.5
Government and Public Policy
1.8
Healthcare, Hospitals and Medicine
1.5
Military and Defense
1.5
Non-Profit
2.3
Professional Services
1.5
Real Estate
1.5
Retail
1.5
Wholesale
1.5

Empire Today Pricing

Empire Today ROI & Value For Money

1.5/5

Empire Today has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Empire Today Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Accounting industry think that they had the lowest ROI from Empire Today.

Quick Insights into Empire Today ROI

Empire Today's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.

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Ranked Empire Today ROI the Highest

26-30
3
Non-Profit
2
1 to 2 Years
1.5

Ranked Empire Today ROI the Lowest

Other
1.5
Over 10 Years
1.5
Tech
1.5

Empire Today ROI Score by Gender

Empire Today's ROI score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Empire Today ROI Score by Ethnicity

Empire Today's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Empire Today.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
1.5
Hispanic or Latino1.5
African American/Black
1.5
African American/Black1.5
Other
1.5
Other1.5

Empire Today ROI Score by Age

Empire Today's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
26-30
3
26-303
31-35
1.5
31-351.5
36-40
1.5
36-401.5
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Empire Today ROI Score by Usage

Empire Today's ROI score was rated 1.5 stars by customers who have used Empire Today's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Empire Today ROI Score by Industry

Empire Today's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
1.5
Accounting
1.5
Aerospace and Aviation
1.5
Automotive and Transportation
1.5
Banking and Financial Services
1.5
Business and Consumer Services
1.5
Construction
1.5
Education
1.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
1.5
Military and Defense
1.5
Non-Profit
2
Professional Services
1.5
Real Estate
1.6
Retail
1.5
Wholesale
1.6

Empire Today Customer Satisfaction (CSAT)

Empire Today Customer Satisfaction (CSAT) Score

8 / 100

Empire Today has an overall Customer Satisfaction score of 8 rated by its users and customers.

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Very Satisfied6%
Satisfied2%
Neither Satisfied nor Dissatisfied0%
Dissatisfied10%
Very Dissatisfied82%
Very Satisfied
6%
Satisfied
2%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
82%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Empire Today Customer Satisfaction

Empire Today's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.

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Ranked Empire Today Customer Satisfaction the Highest

26-30
67%
Wholesale
33%
1 to 2 Years
10%

Ranked Empire Today Customer Satisfaction the Lowest

Hispanic or Latino
0%
Over 10 Years
0%
Retail
0%

Empire Today Customer Satisfaction Score by Gender

Male customers rated Empire Today's Customer Satisfaction score 5 points higher than Female customers.

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8 / 100
Male
Very Satisfied
2%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
80%
3 / 100
Female
Very Satisfied
3%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
86%

Empire Today Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Empire Today's Customer Satisfaction (CSAT) score was rated 6% according to Caucasian users and customers.

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6 / 100
Very Satisfied4%
Satisfied2%
Neither Satisfied nor Dissatisfied0%
Dissatisfied13%
Very Dissatisfied81%
Very Satisfied
4%
Satisfied
2%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
81%

CSAT according to Hispanic or Latino

Empire Today's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied33%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%

CSAT according to African American/Black

Empire Today's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied100%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%

CSAT according to Other

Empire Today's Customer Satisfaction (CSAT) score was rated 5% according to Other users and customers.

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5 / 100
Very Satisfied0%
Satisfied5%
Neither Satisfied nor Dissatisfied0%
Dissatisfied5%
Very Dissatisfied90%
Very Satisfied
0%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
90%

Empire Today Customer Satisfaction Score by Age

Empire Today's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
26-30 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
26-3067%
31-35 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
31-350%
36-40 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
86%
36-400%
41-45 CSAT Score
17%
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
75%
41-4517%
46-50 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
88%
46-500%
51-55 CSAT Score
6%
Very Satisfied
6%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
87%
51-556%
56-60 CSAT Score
5%
Very Satisfied
0%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
86%
56-605%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
83%
61-650%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
86%
66+0%

Empire Today Customer Satisfaction Score by Usage

Empire Today's Customer Satisfaction score was rated the highest by customers who have used Empire Today's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
6
1 to 2 Years
10
2 to 5 Years
0
5 to 10 Years
0
Over 10 Years
0

Empire Today Customer Satisfaction Score by Industry

Empire Today's Customer Satisfaction score was rated the highest by Wholesale industry customers, and the lowest by Retail industry customers.

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Tech
8
Accounting
20
Aerospace and Aviation
0
Automotive and Transportation
0
Business and Consumer Services
0
Construction
0
Education
0
Government and Public Policy
0
Healthcare, Hospitals and Medicine
0
Military and Defense
0
Non-Profit
0
Real Estate
25
Retail
0
Wholesale
33

Empire Today Customer Service

1.5/5

Empire Today has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Empire Today's Customer Service

Address

North Lake, WI


Website

http://empiretoday.com/

Quick Insights into Empire Today Customer Service

Empire Today's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Wholesale industry.

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Ranked Empire Today Customer Service the Highest

26-30
3.3
Real Estate
2.1
1 to 2 Years
1.5

Ranked Empire Today Customer Service the Lowest

Other
1.5
Over 10 Years
1.5
Wholesale
1.5

Empire Today Customer Service Score by Gender

Empire Today's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.

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Male

1.5/5

Female

1.5/5

Empire Today Customer Service Score by Ethnicity

Empire Today's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Empire Today.
0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
1.5
Hispanic or Latino1.5
African American/Black
1.5
African American/Black1.5
Other
1.5
Other1.5

Empire Today Customer Service Score by Age

Empire Today's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
26-30
3.3
26-303.3
31-35
1.5
31-351.5
36-40
1.5
36-401.5
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.5
51-551.5
56-60
1.5
56-601.5
61-65
1.5
61-651.5
66+
1.5
66+1.5

Empire Today Customer Service Score by Usage

Empire Today's Customer Service score was rated 1.5 stars by customers who have used Empire Today's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.5
2 to 5 Years
1.5
5 to 10 Years
1.5
Over 10 Years
1.5

Empire Today Customer Service Score by Industry

Empire Today's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Wholesale industry customers.

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Tech
1.5
Accounting
1.5
Aerospace and Aviation
1.5
Automotive and Transportation
1.5
Banking and Financial Services
1.5
Business and Consumer Services
1.5
Construction
1.5
Education
1.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
1.5
Military and Defense
1.5
Non-Profit
1.5
Professional Services
1.5
Real Estate
2.1
Retail
1.5
Wholesale
1.5

Empire Today as an Employer

2.4/5

Empire Today has a 2.4/5 stars for its overall company culture rated by their employees

  Empire Today CEO
bottom
5%
CEO of Empire Today

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Empire Today scored a -83 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Empire Today would recommend the brand to a friend. ENPS measures how likely Empire Today employees would recommend working at Empire Today to a friend.

Net Promoter Score

-83
NPS Score
8%Promoters
1%Passive
91%Detractors

Employee Net Promoter Score

-30
eNPS Score
26%Promoters
18%Passive
56%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail