

Entrata is a software company that focuses on lead generation in the real estate industry.
Entrata's Net Promoter Score (NPS) is a 17 with 49% Promoters, 19% Passives, and 32% Detractors. Net Promoter Score tracks whether Entrata's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 19% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 22 | Mar 2024 | 22 |
Jul 2024 22 | Jul 2024 | 22 |
Aug 2024 22 | Aug 2024 | 22 |
Sep 2024 21 | Sep 2024 | 21 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 18 | Dec 2024 | 18 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 17 | Feb 2025 | 17 |
Mar 2025 19 | Mar 2025 | 19 |
Jul 2025 18 | Jul 2025 | 18 |
Sep 2025 15 | Sep 2025 | 15 |
Nov 2025 17 | Nov 2025 | 17 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Entrata's NPS 55 points higher than Female customers.
Entrata's NPS was rated 34 by Male customers on Comparably.
Entrata's NPS was rated -21 by Female customers on Comparably.
Entrata's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
African American/Black -20 | African American/Black | -20 |
Other 34 | Other | 34 |
Entrata's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Entrata's NPS was rated the highest by customers who have used Entrata's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -15 | Less than 1 Year | -15 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 52 | 2 to 5 Years | 52 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Out of the 3 Entrata customer reviews 3 were positive and 0 were constructive. Entrata customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Entrata users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Entrata's Customer Loyalty score 10% higher than Female customers.
Entrata's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Entrata's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
31-35 89% | 31-35 | 89% |
46-50 70% | 46-50 | 70% |
61-65 70% | 61-65 | 70% |
Entrata's Customer Loyalty score was rated the highest by customers who have used Entrata's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Entrata's Customer Loyalty score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
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Entrata has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Entrata serves markets in the United States. Entrata supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Entrata’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Entrata's product the highest. Reviewers from the Accounting industry rated Entrata the lowest at 2.8.
Entrata's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers ages 61-65.
Male customers rated Entrata's Product Quality score 0.8 stars higher than Female customers.
Entrata's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 3.8 | Other | 3.8 |
Entrata's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 4.2 | 31-35 | 4.2 |
46-50 4 | 46-50 | 4 |
61-65 2 | 61-65 | 2 |
Entrata's Product Quality score was rated the highest by customers who have used Entrata's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Entrata's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Accounting industry customers.
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Entrata has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Entrata has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Tech industry think that they had the lowest ROI from Entrata.
Entrata's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers ages 61-65.
Male customers rated Entrata's ROI score 0.8 stars higher than Female customers.
Entrata's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 3.3 | Other | 3.3 |
Entrata's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 4 | 31-35 | 4 |
46-50 3.8 | 46-50 | 3.8 |
61-65 1.6 | 61-65 | 1.6 |
Entrata's ROI score was rated the highest by customers who have used Entrata's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Entrata's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Entrata has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Entrata's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.
Male customers rated Entrata's Customer Satisfaction score 12 points higher than Female customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 12% | |
Very Dissatisfied | 27% |
Entrata's Customer Satisfaction (CSAT) score was rated 42% according to Caucasian users and customers.
Entrata's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Entrata's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Entrata's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 46-50 | 34% | |||||||||||||||
| 61-65 | 33% |
Entrata's Customer Satisfaction score was rated the highest by customers who have used Entrata's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Entrata's Customer Satisfaction score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
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}Entrata has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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2912 Executive Parkway, Suite 100, Lehi, UT
http://www.entrata.com
801-375-5522
Entrata's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.
Male customers rated Entrata's Customer Service score 0.8 stars higher than Female customers.
Entrata's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 2.6 | Other | 2.6 |
Entrata's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
31-35 4 | 31-35 | 4 |
46-50 2.6 | 46-50 | 2.6 |
61-65 1.6 | 61-65 | 1.6 |
Entrata's Customer Service score was rated the highest by customers who have used Entrata's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Entrata's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
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Entrata has a 3.0/5 stars for its overall company culture rated by their employees

Entrata scored a 17 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Entrata would recommend the brand to a friend. ENPS measures how likely Entrata employees would recommend working at Entrata to a friend.
| 49% | Promoters |
|---|---|
| 19% | Passive |
| 32% | Detractors |
| 45% | Promoters |
|---|---|
| 9% | Passive |
| 46% | Detractors |