-65
NPS
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Equity Residential
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About Equity Residential's Brand
Equity Residential (EQR) is a real estate investment trust (REIT).
Brand at a Glance
74%
Customer Loyalty
1.8/5
Product Quality
1.9/5
Pricing
1.7/5
Customer Service
Equity Residential NPS
Equity Residential's Net Promoter Score (NPS) is a -65 with 13% Promoters, 9% Passives, and 78% Detractors. Net Promoter Score tracks whether Equity Residential's customers would recommend using the product based on a scale of -100 to 100.
Equity Residential Overall NPS
| 13% | Promoters |
|---|---|
| 9% | Passives |
| 78% | Detractors |
Equity Residential NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -75 | Dec 2022 | -75 |
Jan 2023 -72 | Jan 2023 | -72 |
Apr 2023 -72 | Apr 2023 | -72 |
May 2023 -73 | May 2023 | -73 |
Jun 2023 -69 | Jun 2023 | -69 |
Jul 2023 -72 | Jul 2023 | -72 |
Sep 2023 -68 | Sep 2023 | -68 |
Oct 2023 -67 | Oct 2023 | -67 |
Jan 2024 -67 | Jan 2024 | -67 |
Jun 2024 -65 | Jun 2024 | -65 |
May 2025 -65 | May 2025 | -65 |
Aug 2025 -65 | Aug 2025 | -65 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Equity Residential NPS by Gender
Male customers rated Equity Residential's NPS 27 points higher than Female customers.
Male
-73
Equity Residential's NPS was rated -73 by Male customers on Comparably.
7%
Promoters
13%
Passives
80%
Detractors
Female
-100
Equity Residential's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Equity Residential NPS by Ethnicity
Equity Residential's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -91 | Caucasian | -91 |
African American/Black -51 | African American/Black | -51 |
Asian or Pacific Islander -100 | Asian or Pacific Islander | -100 |
Other -100 | Other | -100 |
Equity Residential NPS by Age
Equity Residential's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Equity Residential NPS by Usage
Equity Residential's NPS was rated the highest by customers who have used Equity Residential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -66 | 1 to 2 Years | -66 |
2 to 5 Years -93 | 2 to 5 Years | -93 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years -100 | Over 10 Years | -100 |
Equity Residential Customer Reviews
Out of the 11 Equity Residential customer reviews 1 was positive and 10 were constructive. Equity Residential customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Equity Residential Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Equity Residential users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Equity Residential Customer Loyalty Score by Gender
Male customers rated Equity Residential's Customer Loyalty score 3% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Equity Residential.
Male
82%
Yes
Female
79%
Yes
Equity Residential Customer Loyalty Score by Ethnicity
Equity Residential's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Equity Residential.
75
out of 100
Caucasian
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
85
out of 100
Other
Equity Residential Customer Loyalty Score by Age
Equity Residential's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Equity Residential.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 55% | 26-30 | 55% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
Equity Residential Customer Loyalty Score by Usage
Equity Residential's Customer Loyalty score was rated the highest by customers who have used Equity Residential's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Equity Residential Customer Loyalty Score by Industry
Equity Residential's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Equity Residential Product Quality
1.8/5
Equity Residential has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Equity Residential's overall Product Quality score rated by its users and customers.
Equity Residential Product Information
Equity Residential’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Equity Residential's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Equity Residential the lowest at 1.5.
- Website
- http://equityapartments.com
- Company Size
- 1,001-5,000 Employees
Industry
Real Estate
Quick Insights into Equity Residential Product Quality
Equity Residential's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers who have used Equity Residential's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Equity Residential's Product Quality.
Ranked Equity Residential Product Quality the Highest
Ranked Equity Residential Product Quality the Lowest
Equity Residential Product Quality Score by Gender
Equity Residential's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Equity Residential.
Male
1.5/5
Female
1.5/5
Equity Residential Product Quality Score by Ethnicity
Equity Residential's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Equity Residential.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Equity Residential Product Quality Score by Age
Equity Residential's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Equity Residential.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.9 | 26-30 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
Equity Residential Product Quality Score by Usage
Equity Residential's Product Quality score was rated the highest by customers who have used Equity Residential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Equity Residential Product Quality Score by Industry
Equity Residential's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Equity Residential Pricing
Equity Residential ROI & Value For Money
1.9/5
Equity Residential has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Equity Residential's overall ROI score rated by its users and customers.
Equity Residential Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Equity Residential.
Quick Insights into Equity Residential ROI
Equity Residential's ROI score was rated highest by customers who have used Equity Residential's products/services for 1 to 2 Years, and rated lowest by customers who have used Equity Residential's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Equity Residential's ROI score.
Ranked Equity Residential ROI the Highest
Ranked Equity Residential ROI the Lowest
Equity Residential ROI Score by Gender
Equity Residential's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Equity Residential.
Male
1.5/5
Female
1.5/5
Equity Residential ROI Score by Ethnicity
Equity Residential's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Equity Residential.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Equity Residential ROI Score by Age
Equity Residential's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Equity Residential.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.9 | 26-30 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
Equity Residential ROI Score by Usage
Equity Residential's ROI score was rated the highest by customers who have used Equity Residential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Equity Residential ROI Score by Industry
Equity Residential's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Equity Residential Customer Satisfaction (CSAT)
Equity Residential Customer Satisfaction (CSAT) Score
21 / 100
Equity Residential has an overall Customer Satisfaction score of 21 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
7%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
18%
Very Dissatisfied
57%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Equity Residential Customer Satisfaction
Equity Residential's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers who have used Equity Residential's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Equity Residential's Customer Satisfaction.
Ranked Equity Residential Customer Satisfaction the Highest
Ranked Equity Residential Customer Satisfaction the Lowest
Equity Residential Customer Satisfaction Score by Gender
Male customers rated Equity Residential's Customer Satisfaction score 12 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Equity Residential.
20 / 100
MaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 73% |
8 / 100
FemaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 38% | |
Very Dissatisfied | 54% |
Equity Residential Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Equity Residential's Customer Satisfaction (CSAT) score was rated 9% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Equity Residential.
9 / 100
Very Satisfied
0%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
36%
Very Dissatisfied
55%
CSAT according to African American/Black
Equity Residential's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Equity Residential.
50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Equity Residential's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Equity Residential.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to Other
Equity Residential's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Equity Residential.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Equity Residential Customer Satisfaction Score by Age
Equity Residential's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Equity Residential.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 20% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 0% |
Equity Residential Customer Satisfaction Score by Usage
Equity Residential's Customer Satisfaction score was rated the highest by customers who have used Equity Residential's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Equity Residential Customer Satisfaction Score by Industry
Equity Residential's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 25
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"label": "Accounting",
"groupId": 495,
"score": 33,
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"scoreClassName": "max",
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}Equity Residential Customer Service
1.7/5
Equity Residential has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Equity Residential's overall Customer Service score rated by its users and customers.
About Equity Residential's Customer Service
Address
TWO NORTH RIVERSIDE PLAZA, SUITE 400, Chicago, IL 60606
Website
http://equityapartments.com
Phone Number
312-474-1300
Equity Residential's Social Links
Quick Insights into Equity Residential Customer Service
Equity Residential's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers who have used Equity Residential's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Equity Residential's Customer Service score.
Ranked Equity Residential Customer Service the Highest
Ranked Equity Residential Customer Service the Lowest
Equity Residential Customer Service Score by Gender
Equity Residential's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Equity Residential.
Male
1.5/5
Female
1.5/5
Equity Residential Customer Service Score by Ethnicity
Equity Residential's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Equity Residential.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Equity Residential Customer Service Score by Age
Equity Residential's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Equity Residential.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.6 | 26-30 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
Equity Residential Customer Service Score by Usage
Equity Residential's Customer Service score was rated the highest by customers who have used Equity Residential's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Equity Residential Customer Service Score by Industry
Equity Residential's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Equity Residential as an Employer
2.5/5
Equity Residential has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
CEO of Equity Residential
In the Bottom 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Equity Residential scored a -65 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Equity Residential would recommend the brand to a friend. ENPS measures how likely Equity Residential employees would recommend working at Equity Residential to a friend.
Net Promoter Score
-65
NPS Score
| 13% | Promoters |
|---|---|
| 9% | Passive |
| 78% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 36% | Promoters |
|---|---|
| 10% | Passive |
| 54% | Detractors |
