FabFitFun NPS & Customer Reviews | Comparably
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FabFitFun
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About FabFitFun's Brand

"FabFitFun offers a product lifestyle subscription box service with beauty, fashion and wellness products for women."

Brand at a Glance

71%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
2.7/5
Customer Service

FabFitFun CMO

FabFitFun NPS

FabFitFun's Net Promoter Score (NPS) is a -24 with 29% Promoters, 18% Passives, and 53% Detractors. Net Promoter Score tracks whether FabFitFun's customers would recommend using the product based on a scale of -100 to 100.

FabFitFun Overall NPS

-24
NPS
29%Promoters
18%Passives
53%Detractors
FabFitFun Overall NPS

FabFitFun NPS Trend

-100
-50
0
50
100
Sep 2024
-22
Sep 2024-22
Oct 2024
-23
Oct 2024-23
Nov 2024
-24
Nov 2024-24
Dec 2024
-24
Dec 2024-24
Jan 2025
-24
Jan 2025-24
Feb 2025
-24
Feb 2025-24
Mar 2025
-24
Mar 2025-24
Apr 2025
-24
Apr 2025-24
Jun 2025
-24
Jun 2025-24
Aug 2025
-24
Aug 2025-24
Oct 2025
-24
Oct 2025-24
Jan 2026
-24
Jan 2026-24

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

FabFitFun NPS by Gender

FabFitFun's NPS was rated -38 by Female customers on Comparably.

Female

-38

FabFitFun's NPS was rated -38 by Female customers on Comparably.

24%
Promoters
14%
Passives
62%
Detractors

Male

N/A

FabFitFun's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

FabFitFun NPS by Ethnicity

FabFitFun's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-38
Caucasian-38
Hispanic or Latino
0
Hispanic or Latino0
Other
-67
Other-67

FabFitFun NPS by Age

FabFitFun's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
40%
Passives
10%
Detractors
50%
18-2540%10%50%
Promoters
33%
Passives
23%
Detractors
44%
26-3033%23%44%
Promoters
21%
Passives
0%
Detractors
79%
31-3521%0%79%
Promoters
29%
Passives
14%
Detractors
57%
36-4029%14%57%
Promoters
22%
Passives
23%
Detractors
55%
41-4522%23%55%
Promoters
22%
Passives
17%
Detractors
61%
46-5022%17%61%
Promoters
25%
Passives
6%
Detractors
69%
51-5525%6%69%
Promoters
9%
Passives
9%
Detractors
82%
56-609%9%82%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%

FabFitFun NPS by Usage

FabFitFun's NPS was rated the highest by customers who have used FabFitFun's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-51
Less than 1 Year-51
1 to 2 Years
-55
1 to 2 Years-55
2 to 5 Years
-23
2 to 5 Years-23
5 to 10 Years
-15
5 to 10 Years-15

FabFitFun Customer Reviews

Out of the 33 FabFitFun customer reviews 14 were positive and 19 were constructive. FabFitFun customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
When the product is not as pictured, there should be a way to return it for a credit. I ordered a scarf which was a lot darker than the photo. I will never wear it and it's not returnable.
What do you value most about this brand?
Quality of products, and the customization option
What can this brand most improve?
Not getting the customization open emails. I only get the ones that tell me its closing that day. I have missed too many customization opportunities.
What can this brand most improve?
More accurate description of products. Item received was very cheap!
What can this brand most improve?
Winter box was very disappointing when got all mystery stuff

FabFitFun Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of FabFitFun users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
FabFitFun Customer Loyalty

FabFitFun Customer Loyalty Score by Gender

FabFitFun's Customer Loyalty score was rated 72 by Female customers on Comparably.

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Female
72%
Yes
Male
N/A
Yes

FabFitFun Customer Loyalty Score by Ethnicity

FabFitFun's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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74
out of 100
Caucasian
80
out of 100
Hispanic or Latino
50
out of 100
Other

FabFitFun Customer Loyalty Score by Age

FabFitFun's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
26-30
85%
26-3085%
31-35
49%
31-3549%
36-40
87%
36-4087%
41-45
71%
41-4571%
46-50
75%
46-5075%
51-55
78%
51-5578%
56-60
59%
56-6059%
61-65
64%
61-6564%

FabFitFun Customer Loyalty Score by Usage

FabFitFun's Customer Loyalty score was rated the highest by customers who have used FabFitFun's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
46%
1 to 2 Years
70%
2 to 5 Years
89%
5 to 10 Years
87%

FabFitFun Customer Loyalty Score by Industry

FabFitFun's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Accounting industry customers.

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Tech
60%
Accounting
36%
Arts and Entertainment
61%
Education
79%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
75%
Real Estate
82%

FabFitFun Product Quality

3.1/5

FabFitFun has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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FabFitFun Product Information

FabFitFun’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated FabFitFun's product the highest. Reviewers from the Arts and Entertainment industry rated FabFitFun the lowest at 2.1.

Website
https://www.fabfitfun.com
Company Size
11-50 Employees

Industry

Tech
Ecommerce and Marketplaces
Sports & Entertainment

Quick Insights into FabFitFun Product Quality

FabFitFun's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers ages 61-65.

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Ranked FabFitFun Product Quality the Highest

Government and Public Policy
4.2
18-25
3.5
5 to 10 Years
3.4

Ranked FabFitFun Product Quality the Lowest

Arts and Entertainment
2.1
Other
1.9
61-65
1.7

FabFitFun Product Quality Score by Gender

FabFitFun's Product Quality score was rated 3 by Female customers on Comparably.

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Female

3/5

Male

N/A

FabFitFun Product Quality Score by Ethnicity

FabFitFun's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.1
Caucasian3.1
Hispanic or Latino
3.3
Hispanic or Latino3.3
Other
1.9
Other1.9

FabFitFun Product Quality Score by Age

FabFitFun's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of FabFitFun.
0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
3.4
26-303.4
31-35
2.9
31-352.9
36-40
3.2
36-403.2
41-45
3
41-453
46-50
2.5
46-502.5
51-55
3.3
51-553.3
56-60
2.4
56-602.4
61-65
1.7
61-651.7

FabFitFun Product Quality Score by Usage

FabFitFun's Product Quality score was rated the highest by customers who have used FabFitFun's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.5
1 to 2 Years
2.9
2 to 5 Years
3.3
5 to 10 Years
3.4

FabFitFun Product Quality Score by Industry

FabFitFun's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
2.9
Accounting
2.8
Arts and Entertainment
2.1
Education
3.7
Government and Public Policy
4.2
Healthcare, Hospitals and Medicine
3.3
Real Estate
2.9

FabFitFun Pricing

FabFitFun ROI & Value For Money

2.8/5

FabFitFun has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

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FabFitFun Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Tech industry think that they had the lowest ROI from FabFitFun.

Quick Insights into FabFitFun ROI

FabFitFun's ROI score was rated highest by customers from the Government and Public Policy industry, and rated lowest by Other customers.

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Ranked FabFitFun ROI the Highest

Government and Public Policy
4.1
Hispanic or Latino
3.5
5 to 10 Years
3.2

Ranked FabFitFun ROI the Lowest

Tech
2
61-65
1.8
Other
1.6

FabFitFun ROI Score by Gender

FabFitFun's ROI score was rated 2.7 by Female customers on Comparably.

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Female

2.7/5

Male

N/A

FabFitFun ROI Score by Ethnicity

FabFitFun's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of FabFitFun.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Hispanic or Latino
3.5
Hispanic or Latino3.5
Other
1.6
Other1.6

FabFitFun ROI Score by Age

FabFitFun's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full ROI by Age data of FabFitFun.
0
1
2
3
4
5
18-25
2.8
18-252.8
26-30
2.9
26-302.9
31-35
2.2
31-352.2
36-40
3
36-403
41-45
3
41-453
46-50
3
46-503
51-55
2.6
51-552.6
56-60
2
56-602
61-65
1.8
61-651.8

FabFitFun ROI Score by Usage

FabFitFun's ROI score was rated the highest by customers who have used FabFitFun's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.3
1 to 2 Years
2.6
2 to 5 Years
3
5 to 10 Years
3.2

FabFitFun ROI Score by Industry

FabFitFun's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech
2
Accounting
2.2
Arts and Entertainment
2.1
Education
3.4
Government and Public Policy
4.1
Healthcare, Hospitals and Medicine
3.1
Real Estate
2.9

FabFitFun Customer Satisfaction (CSAT)

FabFitFun Customer Satisfaction (CSAT) Score

45 / 100

FabFitFun has an overall Customer Satisfaction score of 45 rated by its users and customers.

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Very Satisfied20%
Satisfied25%
Neither Satisfied nor Dissatisfied14%
Dissatisfied16%
Very Dissatisfied25%
Very Satisfied
20%
Satisfied
25%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
16%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into FabFitFun Customer Satisfaction

FabFitFun's Customer Satisfaction score was rated highest by customers who have used FabFitFun's products/services for 5 to 10 Years, and rated lowest by customers from the Tech industry.

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Ranked FabFitFun Customer Satisfaction the Highest

5 to 10 Years
67%
Government and Public Policy
66%
18-25
60%

Ranked FabFitFun Customer Satisfaction the Lowest

Other
24%
61-65
20%
Tech
14%

FabFitFun Customer Satisfaction Score by Gender

FabFitFun's Customer Satisfaction score was rated 42 by Female customers on Comparably.

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42 / 100
Female
Very Satisfied
17%
Satisfied
25%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
23%
Very Dissatisfied
24%

FabFitFun Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

FabFitFun's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.

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44 / 100
Very Satisfied19%
Satisfied25%
Neither Satisfied nor Dissatisfied11%
Dissatisfied25%
Very Dissatisfied20%
Very Satisfied
19%
Satisfied
25%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
25%
Very Dissatisfied
20%

CSAT according to Hispanic or Latino

FabFitFun's Customer Satisfaction (CSAT) score was rated 55% according to Hispanic or Latino users and customers.

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55 / 100
Very Satisfied22%
Satisfied33%
Neither Satisfied nor Dissatisfied12%
Dissatisfied11%
Very Dissatisfied22%
Very Satisfied
22%
Satisfied
33%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
11%
Very Dissatisfied
22%

CSAT according to Other

FabFitFun's Customer Satisfaction (CSAT) score was rated 24% according to Other users and customers.

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24 / 100
Very Satisfied0%
Satisfied24%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied63%
Very Satisfied
0%
Satisfied
24%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
63%

FabFitFun Customer Satisfaction Score by Age

FabFitFun's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
60%
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
0%
18-2560%
26-30 CSAT Score
52%
Very Satisfied
11%
Satisfied
41%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
24%
Very Dissatisfied
18%
26-3052%
31-35 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
42%
Very Dissatisfied
25%
31-3533%
36-40 CSAT Score
50%
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
25%
Very Dissatisfied
8%
36-4050%
41-45 CSAT Score
50%
Very Satisfied
20%
Satisfied
30%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
20%
Very Dissatisfied
25%
41-4550%
46-50 CSAT Score
27%
Very Satisfied
16%
Satisfied
11%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
17%
Very Dissatisfied
28%
46-5027%
51-55 CSAT Score
35%
Very Satisfied
21%
Satisfied
14%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
36%
Very Dissatisfied
21%
51-5535%
56-60 CSAT Score
40%
Very Satisfied
10%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%
56-6040%
61-65 CSAT Score
20%
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
40%
61-6520%

FabFitFun Customer Satisfaction Score by Usage

FabFitFun's Customer Satisfaction score was rated the highest by customers who have used FabFitFun's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
28
1 to 2 Years
37
2 to 5 Years
50
5 to 10 Years
67

FabFitFun Customer Satisfaction Score by Industry

FabFitFun's Customer Satisfaction score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech
14
Accounting
17
Arts and Entertainment
14
Education
53
Government and Public Policy
66
Healthcare, Hospitals and Medicine
64
Real Estate
60

FabFitFun Customer Service

2.7/5

FabFitFun has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About FabFitFun's Customer Service

Address

325 S. Robertson Boulevard, Beverly Hills, CA 90211


Website

https://www.fabfitfun.com


Phone Number

(855) 313-6267

Quick Insights into FabFitFun Customer Service

FabFitFun's Customer Service score was rated highest by customers from the Government and Public Policy industry, and rated lowest by Other customers.

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Ranked FabFitFun Customer Service the Highest

Government and Public Policy
3.5
Hispanic or Latino
3.5
46-50
3.1

Ranked FabFitFun Customer Service the Lowest

Tech
1.8
56-60
1.7
Other
1.5

FabFitFun Customer Service Score by Gender

FabFitFun's Customer Service score was rated 2.7 by Female customers on Comparably.

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Female

2.7/5

Male

N/A

FabFitFun Customer Service Score by Ethnicity

FabFitFun's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
2.7
Caucasian2.7
Hispanic or Latino
3.5
Hispanic or Latino3.5
Other
1.5
Other1.5

FabFitFun Customer Service Score by Age

FabFitFun's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
18-25
2.8
18-252.8
26-30
2.9
26-302.9
31-35
2.1
31-352.1
36-40
2.9
36-402.9
41-45
2.7
41-452.7
46-50
3.1
46-503.1
51-55
2.4
51-552.4
56-60
1.7
56-601.7
61-65
2.1
61-652.1

FabFitFun Customer Service Score by Usage

FabFitFun's Customer Service score was rated the highest by customers who have used FabFitFun's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
2.5
1 to 2 Years
2.4
2 to 5 Years
2.8
5 to 10 Years
2.9

FabFitFun Customer Service Score by Industry

FabFitFun's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.

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Tech
1.8
Accounting
2.4
Arts and Entertainment
2.5
Education
3.2
Government and Public Policy
3.5
Healthcare, Hospitals and Medicine
2.8
Real Estate
2.6

FabFitFun as an Employer

3.0/5

FabFitFun has a 3.0/5 stars for its overall company culture rated by their employees

  FabFitFun CEO
bottom
25%
CEO of FabFitFun

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

FabFitFun scored a -24 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of FabFitFun would recommend the brand to a friend. ENPS measures how likely FabFitFun employees would recommend working at FabFitFun to a friend.

Net Promoter Score

-24
NPS Score
29%Promoters
18%Passive
53%Detractors

Employee Net Promoter Score

-12
eNPS Score
37%Promoters
14%Passive
49%Detractors

Global Ranking Snapshot

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