FamilySearch NPS & Customer Reviews | Comparably
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FamilySearch
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About FamilySearch's Brand

Celebrate and share your family heritage

Brand at a Glance

84%
Customer Loyalty
4.1/5
Product Quality
4.3/5
Pricing
4.3/5
Customer Service

FamilySearch NPS

FamilySearch's Net Promoter Score (NPS) is a 57 with 70% Promoters, 17% Passives, and 13% Detractors. Net Promoter Score tracks whether FamilySearch's customers would recommend using the product based on a scale of -100 to 100.

FamilySearch Overall NPS

57
NPS
70%Promoters
17%Passives
13%Detractors
FamilySearch Overall NPS

FamilySearch NPS Trend

-100
-50
0
50
100
Oct 2023
71
Oct 202371
Nov 2023
73
Nov 202373
Jan 2024
76
Jan 202476
Mar 2024
78
Mar 202478
Jun 2024
70
Jun 202470
Aug 2024
59
Aug 202459
Oct 2024
53
Oct 202453
Nov 2024
56
Nov 202456
Jan 2025
50
Jan 202550
Apr 2025
51
Apr 202551
Jul 2025
52
Jul 202552
Aug 2025
57
Aug 202557

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

FamilySearch NPS by Gender

Male customers rated FamilySearch's NPS 14 points higher than Female customers.

Male

57

FamilySearch's NPS was rated 57 by Male customers on Comparably.

71%
Promoters
15%
Passives
14%
Detractors

Female

43

FamilySearch's NPS was rated 43 by Female customers on Comparably.

57%
Promoters
29%
Passives
14%
Detractors

FamilySearch NPS by Ethnicity

FamilySearch's NPS was rated 59 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
59
Caucasian59

FamilySearch NPS by Age

FamilySearch's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
67%
Passives
0%
Detractors
33%
56-6067%0%33%
Promoters
50%
Passives
33%
Detractors
17%
66+50%33%17%

FamilySearch NPS by Usage

FamilySearch's NPS was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
100
5 to 10 Years100
Over 10 Years
30
Over 10 Years30

FamilySearch Customer Reviews

Out of the 6 FamilySearch customer reviews 4 were positive and 2 were constructive. FamilySearch customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
More diversity and opening of more countries
What do you value most about this brand?
Amazing free service available to all people.
What do you value most about this brand?
Commitment to the integrity of the people
What do you value most about this brand?
It is free to use
What can this brand most improve?
DISALLOW OTHERS FROM CHANGING DOCUMENTED INFORMATION

FamilySearch Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of FamilySearch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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84
84%
16
16%
FamilySearch Customer Loyalty

FamilySearch Customer Loyalty Score by Gender

FamilySearch's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male
100%
Yes
Female
100%
Yes

FamilySearch Customer Loyalty Score by Ethnicity

FamilySearch's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian

FamilySearch Customer Loyalty Score by Age

FamilySearch's Customer Loyalty score was rated 100% by customers ages 56-60 and customers ages 66+ on Comparably.

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0
20%
40%
60%
80%
100%
56-60
100%
56-60100%
66+
100%
66+100%

FamilySearch Customer Loyalty Score by Usage

FamilySearch's Customer Loyalty score was rated 100% by customers who have used FamilySearch's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.

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5 to 10 Years
100%
Over 10 Years
100%

FamilySearch Customer Loyalty Score by Industry

FamilySearch's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech
100%

FamilySearch Product Quality

4.1/5

FamilySearch has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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FamilySearch Product Information

FamilySearch’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated FamilySearch's product the highest.

Website
http://familysearch.org
Company Size
1,001-5,000 Employees

Industry

Tech
Consumer Services

Quick Insights into FamilySearch Product Quality

FamilySearch's Product Quality score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked FamilySearch Product Quality the Highest

5 to 10 Years
4.6
Male
4.4
Caucasian
4.3

Ranked FamilySearch Product Quality the Lowest

Over 10 Years
4.1
Female
4
66+
3.9

FamilySearch Product Quality Score by Gender

Male customers rated FamilySearch's Product Quality score 0.4 stars higher than Female customers.

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Male

4.4/5

Female

4/5

FamilySearch Product Quality Score by Ethnicity

FamilySearch's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3

FamilySearch Product Quality Score by Age

FamilySearch's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
1
2
3
4
5
56-60
4
56-604
66+
3.9
66+3.9

FamilySearch Product Quality Score by Usage

FamilySearch's Product Quality score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
4.6
Over 10 Years
4.1

FamilySearch Product Quality Score by Industry

FamilySearch's Product Quality score was rated 4 stars by Tech industry customers.

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Tech
4

FamilySearch Pricing

FamilySearch ROI & Value For Money

4.3/5

FamilySearch has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.

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FamilySearch Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into FamilySearch ROI

FamilySearch's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.

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Ranked FamilySearch ROI the Highest

66+
4.9
Caucasian
4.9
Female
4.9

Ranked FamilySearch ROI the Lowest

5 to 10 Years
4.6
Male
4.5
56-60
4.1

FamilySearch ROI Score by Gender

Female customers rated FamilySearch's ROI score 0.4 stars higher than Male customers.

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Male

4.5/5

Female

4.9/5

FamilySearch ROI Score by Ethnicity

FamilySearch's ROI score was rated 4.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.9
Caucasian4.9

FamilySearch ROI Score by Age

FamilySearch's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of FamilySearch.
0
1
2
3
4
5
56-60
4.1
56-604.1
66+
4.9
66+4.9

FamilySearch ROI Score by Usage

FamilySearch's ROI score was rated the highest by customers who have used FamilySearch's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
4.6
Over 10 Years
4.8

FamilySearch ROI Score by Industry

FamilySearch's ROI score was rated 4.1 stars by Tech industry customers.

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Tech
4.1

FamilySearch Customer Satisfaction (CSAT)

FamilySearch Customer Satisfaction (CSAT) Score

79 / 100

FamilySearch has an overall Customer Satisfaction score of 79 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied54%
Satisfied25%
Neither Satisfied nor Dissatisfied7%
Dissatisfied4%
Very Dissatisfied10%
Very Satisfied
54%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into FamilySearch Customer Satisfaction

FamilySearch's Customer Satisfaction score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.

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Ranked FamilySearch Customer Satisfaction the Highest

5 to 10 Years
100%
Caucasian
92%
Female
86%

Ranked FamilySearch Customer Satisfaction the Lowest

Male
86%
Over 10 Years
80%
56-60
67%

FamilySearch Customer Satisfaction Score by Gender

FamilySearch's Customer Satisfaction score was rated 86 by both Female and Male customers on Comparably.

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86 / 100
Male
Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
86 / 100
Female
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%

FamilySearch Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

FamilySearch's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.

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92 / 100
Very Satisfied59%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied8%
Very Satisfied
59%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%

FamilySearch Customer Satisfaction Score by Age

FamilySearch's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
56-60 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
56-6067%
66+ CSAT Score
83%
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
66+83%

FamilySearch Customer Satisfaction Score by Usage

FamilySearch's Customer Satisfaction score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
100
Over 10 Years
80

FamilySearch Customer Satisfaction Score by Industry

FamilySearch's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech
67

FamilySearch Customer Service

4.3/5

FamilySearch has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.

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About FamilySearch's Customer Service

Address

Salt Lake City, UT


Website

http://familysearch.org


Phone Number

(866) 406-1830

Quick Insights into FamilySearch Customer Service

FamilySearch's Customer Service score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.

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Ranked FamilySearch Customer Service the Highest

5 to 10 Years
4.6
Caucasian
4.6
Female
4.5

Ranked FamilySearch Customer Service the Lowest

Male
4.5
Over 10 Years
4.5
56-60
4.3

FamilySearch Customer Service Score by Gender

FamilySearch's Customer Service score was rated 4.5 by both Female and Male customers on Comparably.

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Male

4.5/5

Female

4.5/5

FamilySearch Customer Service Score by Ethnicity

FamilySearch's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of FamilySearch.
0
20
40
60
80
100
Caucasian
4.6
Caucasian4.6

FamilySearch Customer Service Score by Age

FamilySearch's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of FamilySearch.
0
20
40
60
80
100
56-60
4.3
56-604.3
66+
4.4
66+4.4

FamilySearch Customer Service Score by Usage

FamilySearch's Customer Service score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
4.6
Over 10 Years
4.5

FamilySearch Customer Service Score by Industry

FamilySearch's Customer Service score was rated 4.3 stars by Tech industry customers.

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Tech
4.3

FamilySearch as an Employer

3.7/5

FamilySearch has a 3.7/5 stars for its overall company culture rated by their employees

  FamilySearch CEO
top
15%
CEO of FamilySearch

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

FamilySearch scored a 57 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of FamilySearch would recommend the brand to a friend. ENPS measures how likely FamilySearch employees would recommend working at FamilySearch to a friend.

Net Promoter Score

57
NPS Score
70%Promoters
17%Passive
13%Detractors

Employee Net Promoter Score

22
eNPS Score
44%Promoters
34%Passive
22%Detractors

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