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FamilySearch's Net Promoter Score (NPS) is a 57 with 70% Promoters, 17% Passives, and 13% Detractors. Net Promoter Score tracks whether FamilySearch's customers would recommend using the product based on a scale of -100 to 100.
| 70% | Promoters |
|---|---|
| 17% | Passives |
| 13% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 71 | Oct 2023 | 71 |
Nov 2023 73 | Nov 2023 | 73 |
Jan 2024 76 | Jan 2024 | 76 |
Mar 2024 78 | Mar 2024 | 78 |
Jun 2024 70 | Jun 2024 | 70 |
Aug 2024 59 | Aug 2024 | 59 |
Oct 2024 53 | Oct 2024 | 53 |
Nov 2024 56 | Nov 2024 | 56 |
Jan 2025 50 | Jan 2025 | 50 |
Apr 2025 51 | Apr 2025 | 51 |
Jul 2025 52 | Jul 2025 | 52 |
Aug 2025 57 | Aug 2025 | 57 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated FamilySearch's NPS 14 points higher than Female customers.
FamilySearch's NPS was rated 57 by Male customers on Comparably.
FamilySearch's NPS was rated 43 by Female customers on Comparably.
FamilySearch's NPS was rated 59 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 59 | Caucasian | 59 |
FamilySearch's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
FamilySearch's NPS was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 30 | Over 10 Years | 30 |
Out of the 6 FamilySearch customer reviews 4 were positive and 2 were constructive. FamilySearch customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of FamilySearch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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FamilySearch's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
FamilySearch's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
FamilySearch's Customer Loyalty score was rated 100% by customers ages 56-60 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
FamilySearch's Customer Loyalty score was rated 100% by customers who have used FamilySearch's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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FamilySearch's Customer Loyalty score was rated 100% by Tech industry customers.
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FamilySearch has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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FamilySearch’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated FamilySearch's product the highest.
FamilySearch's Product Quality score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.
Male customers rated FamilySearch's Product Quality score 0.4 stars higher than Female customers.
FamilySearch's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
FamilySearch's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
56-60 4 | 56-60 | 4 |
66+ 3.9 | 66+ | 3.9 |
FamilySearch's Product Quality score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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FamilySearch's Product Quality score was rated 4 stars by Tech industry customers.
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FamilySearch has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
FamilySearch's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.
Female customers rated FamilySearch's ROI score 0.4 stars higher than Male customers.
FamilySearch's ROI score was rated 4.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
FamilySearch's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
56-60 4.1 | 56-60 | 4.1 |
66+ 4.9 | 66+ | 4.9 |
FamilySearch's ROI score was rated the highest by customers who have used FamilySearch's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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FamilySearch's ROI score was rated 4.1 stars by Tech industry customers.
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FamilySearch has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
FamilySearch's Customer Satisfaction score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
FamilySearch's Customer Satisfaction score was rated 86 by both Female and Male customers on Comparably.
Very Satisfied | 72% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
FamilySearch's Customer Satisfaction (CSAT) score was rated 92% according to Caucasian users and customers.
FamilySearch's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 67% | |||||||||||||||
| 66+ | 83% |
FamilySearch's Customer Satisfaction score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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FamilySearch's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}FamilySearch has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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Salt Lake City, UT
http://familysearch.org
(866) 406-1830
FamilySearch's Customer Service score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
FamilySearch's Customer Service score was rated 4.5 by both Female and Male customers on Comparably.
FamilySearch's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
FamilySearch's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 4.3 | 56-60 | 4.3 |
66+ 4.4 | 66+ | 4.4 |
FamilySearch's Customer Service score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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FamilySearch's Customer Service score was rated 4.3 stars by Tech industry customers.
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FamilySearch has a 3.7/5 stars for its overall company culture rated by their employees

FamilySearch scored a 57 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of FamilySearch would recommend the brand to a friend. ENPS measures how likely FamilySearch employees would recommend working at FamilySearch to a friend.
| 70% | Promoters |
|---|---|
| 17% | Passive |
| 13% | Detractors |
| 44% | Promoters |
|---|---|
| 34% | Passive |
| 22% | Detractors |