FamilySearch NPS & Customer Reviews | Comparably
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FamilySearch
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About FamilySearch's Brand

Celebrate and share your family heritage

Brand at a Glance

86%
Customer Loyalty
4.1/5
Product Quality
4.3/5
Pricing
4.1/5
Customer Service

FamilySearch NPS

FamilySearch's Net Promoter Score (NPS) is a 46 with 66% Promoters, 14% Passives, and 20% Detractors. Net Promoter Score tracks whether FamilySearch's customers would recommend using the product based on a scale of -100 to 100.

FamilySearch Overall NPS

46
NPS
66%Promoters
14%Passives
20%Detractors
FamilySearch Overall NPS

FamilySearch NPS Trend

-100
-50
0
50
100
Mar 2024
78
Mar 202478
Jun 2024
70
Jun 202470
Aug 2024
59
Aug 202459
Oct 2024
53
Oct 202453
Nov 2024
56
Nov 202456
Jan 2025
50
Jan 202550
Apr 2025
51
Apr 202551
Jul 2025
52
Jul 202552
Aug 2025
57
Aug 202557
Feb 2026
48
Feb 202648
Mar 2026
43
Mar 202643
Apr 2026
45
Apr 202645

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

FamilySearch NPS by Gender

Female customers rated FamilySearch's NPS 33 points higher than Male customers.

Male

23

FamilySearch's NPS was rated 23 by Male customers on Comparably.

56%
Promoters
11%
Passives
33%
Detractors

Female

56

FamilySearch's NPS was rated 56 by Female customers on Comparably.

67%
Promoters
22%
Passives
11%
Detractors

FamilySearch NPS by Ethnicity

FamilySearch's NPS was rated 54 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
54
Caucasian54

FamilySearch NPS by Age

FamilySearch's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
56-6075%0%25%
Promoters
57%
Passives
29%
Detractors
14%
66+57%29%14%

FamilySearch NPS by Usage

FamilySearch's NPS was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
5 to 10 Years
100
5 to 10 Years100
Over 10 Years
41
Over 10 Years41

FamilySearch Customer Reviews

Out of the 9 FamilySearch customer reviews 6 were positive and 3 were constructive. FamilySearch customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Free access to genealogy records and tree.
What do you value most about this brand?
Linking to sources is amazing
What can this brand most improve?
Ways to search public record easier
What do you value most about this brand?
It is free to use
What can this brand most improve?
DISALLOW OTHERS FROM CHANGING DOCUMENTED INFORMATION

FamilySearch Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of FamilySearch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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86
86%
14
14%
FamilySearch Customer Loyalty

FamilySearch Customer Loyalty Score by Gender

FamilySearch's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male
100%
Yes
Female
100%
Yes

FamilySearch Customer Loyalty Score by Ethnicity

FamilySearch's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian

FamilySearch Customer Loyalty Score by Age

FamilySearch's Customer Loyalty score was rated 100% by customers ages 56-60 and customers ages 66+ on Comparably.

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0
20%
40%
60%
80%
100%
56-60
100%
56-60100%
66+
100%
66+100%

FamilySearch Customer Loyalty Score by Usage

FamilySearch's Customer Loyalty score was rated 100% by customers who have used FamilySearch's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.

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5 to 10 Years
100%
Over 10 Years
100%

FamilySearch Customer Loyalty Score by Industry

FamilySearch's Customer Loyalty score was rated 100% by both Education and Tech industry customers.

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Tech
100%
Education
100%

FamilySearch Product Quality

4.1/5

FamilySearch has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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FamilySearch Product Information

FamilySearch’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Education industry rated FamilySearch's product the highest. Reviewers from the Tech industry rated FamilySearch the lowest at 4.2.

Website
http://familysearch.org
Company Size
1,001-5,000 Employees

Industry

Tech
Consumer Services

Quick Insights into FamilySearch Product Quality

FamilySearch's Product Quality score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked FamilySearch Product Quality the Highest

5 to 10 Years
4.6
Male
4.4
Caucasian
4.3

Ranked FamilySearch Product Quality the Lowest

Over 10 Years
4.3
Tech
4.2
66+
4

FamilySearch Product Quality Score by Gender

Male customers rated FamilySearch's Product Quality score 0.1 stars higher than Female customers.

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Male

4.4/5

Female

4.3/5

FamilySearch Product Quality Score by Ethnicity

FamilySearch's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of FamilySearch.
0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3

FamilySearch Product Quality Score by Age

FamilySearch's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
1
2
3
4
5
56-60
4.2
56-604.2
66+
4
66+4

FamilySearch Product Quality Score by Usage

FamilySearch's Product Quality score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
4.6
Over 10 Years
4.3

FamilySearch Product Quality Score by Industry

FamilySearch's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
4.2
Education
4.3

FamilySearch Pricing

FamilySearch ROI & Value For Money

4.3/5

FamilySearch has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.

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FamilySearch Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from FamilySearch.

Quick Insights into FamilySearch ROI

FamilySearch's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Tech industry.

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Ranked FamilySearch ROI the Highest

66+
4.9
Female
4.9
Over 10 Years
4.9

Ranked FamilySearch ROI the Lowest

56-60
4.4
Male
4.4
Tech
4.4

FamilySearch ROI Score by Gender

Female customers rated FamilySearch's ROI score 0.5 stars higher than Male customers.

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Male

4.4/5

Female

4.9/5

FamilySearch ROI Score by Ethnicity

FamilySearch's ROI score was rated 4.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.7
Caucasian4.7

FamilySearch ROI Score by Age

FamilySearch's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of FamilySearch.
0
1
2
3
4
5
56-60
4.4
56-604.4
66+
4.9
66+4.9

FamilySearch ROI Score by Usage

FamilySearch's ROI score was rated the highest by customers who have used FamilySearch's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
4.6
Over 10 Years
4.9

FamilySearch ROI Score by Industry

FamilySearch's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
4.4
Education
4.8

FamilySearch Customer Satisfaction (CSAT)

FamilySearch Customer Satisfaction (CSAT) Score

76 / 100

FamilySearch has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied52%
Satisfied24%
Neither Satisfied nor Dissatisfied6%
Dissatisfied3%
Very Dissatisfied15%
Very Satisfied
52%
Satisfied
24%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into FamilySearch Customer Satisfaction

FamilySearch's Customer Satisfaction score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked FamilySearch Customer Satisfaction the Highest

5 to 10 Years
100%
Education
100%
Male
89%

Ranked FamilySearch Customer Satisfaction the Lowest

Over 10 Years
75%
Tech
75%
66+
72%

FamilySearch Customer Satisfaction Score by Gender

Male customers rated FamilySearch's Customer Satisfaction score 11 points higher than Female customers.

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89 / 100
Male
Very Satisfied
67%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%
78 / 100
Female
Very Satisfied
44%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
22%

FamilySearch Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

FamilySearch's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.

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87 / 100
Very Satisfied53%
Satisfied34%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied13%
Very Satisfied
53%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
13%

FamilySearch Customer Satisfaction Score by Age

FamilySearch's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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0
20
40
60
80
100
56-60 CSAT Score
75%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
56-6075%
66+ CSAT Score
72%
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
28%
66+72%

FamilySearch Customer Satisfaction Score by Usage

FamilySearch's Customer Satisfaction score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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5 to 10 Years
100
Over 10 Years
75

FamilySearch Customer Satisfaction Score by Industry

FamilySearch's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
75
Education
100

FamilySearch Customer Service

4.1/5

FamilySearch has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About FamilySearch's Customer Service

Address

Salt Lake City, UT


Website

http://familysearch.org


Phone Number

(866) 406-1830

Quick Insights into FamilySearch Customer Service

FamilySearch's Customer Service score was rated highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked FamilySearch's Customer Service score.

Ranked FamilySearch Customer Service the Highest

5 to 10 Years
4.6
Tech
4.5
Male
4.3

Ranked FamilySearch Customer Service the Lowest

Over 10 Years
4.1
Female
4
66+
3.8

FamilySearch Customer Service Score by Gender

Male customers rated FamilySearch's Customer Service score 0.3 stars higher than Female customers.

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Male

4.3/5

Female

4/5

FamilySearch Customer Service Score by Ethnicity

FamilySearch's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of FamilySearch.
0
20
40
60
80
100
Caucasian
4.1
Caucasian4.1

FamilySearch Customer Service Score by Age

FamilySearch's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of FamilySearch.
0
20
40
60
80
100
56-60
4.2
56-604.2
66+
3.8
66+3.8

FamilySearch Customer Service Score by Usage

FamilySearch's Customer Service score was rated the highest by customers who have used FamilySearch's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

5 to 10 Years
4.6
Over 10 Years
4.1

FamilySearch Customer Service Score by Industry

FamilySearch's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
4.5
Education
4.1

FamilySearch as an Employer

3.8/5

FamilySearch has a 3.8/5 stars for its overall company culture rated by their employees

  FamilySearch CEO
top
10%
CEO of FamilySearch

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

FamilySearch scored a 46 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of FamilySearch would recommend the brand to a friend. ENPS measures how likely FamilySearch employees would recommend working at FamilySearch to a friend.

Net Promoter Score

46
NPS Score
66%Promoters
14%Passive
20%Detractors

Employee Net Promoter Score

30
eNPS Score
50%Promoters
30%Passive
20%Detractors

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