55
NPS
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FARM Rio
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About FARM Rio's Brand
Era uma vez um pequeno estande numa feira de moda.O pequeno estande virou loja, que virou uma rede de lojas, que conquistou a cidade, outros estados e até outros países. Virou o estilo de vida FARM.Ao longo dessas décadas, a pequena marca carioca nascida em 1997 na Babilônia Feira Hype, dos sócios Marcello Bastos e Kátia Barros, se tornou a mais querida marca de moda do segmento jovem feminino no Brasil.Hoje, somos 69 lojas espalhadas pelo país inteiro, aproximadamente 1.700 colaboradores e estamos presente em mais de 1000 multimarcas. O Brasil é o nosso ponto de partida para o mundo porque é exatamente como ele que a gente acredita que a beleza deve ser: uma continuação feliz e vibrante de tantas tradições, uma tradução ao vivo, a cores e estampada de suas almas.
Brand at a Glance
54%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
FARM Rio NPS
FARM Rio's Net Promoter Score (NPS) is a 55 with 65% Promoters, 25% Passives, and 10% Detractors. Net Promoter Score tracks whether FARM Rio's customers would recommend using the product based on a scale of -100 to 100.
FARM Rio Overall NPS
| 65% | Promoters |
|---|---|
| 25% | Passives |
| 10% | Detractors |
FARM Rio NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 50 | Apr 2021 | 50 |
Nov 2021 60 | Nov 2021 | 60 |
Jan 2022 71 | Jan 2022 | 71 |
Apr 2022 60 | Apr 2022 | 60 |
May 2022 63 | May 2022 | 63 |
Jul 2022 67 | Jul 2022 | 67 |
Oct 2022 60 | Oct 2022 | 60 |
Nov 2022 50 | Nov 2022 | 50 |
May 2023 52 | May 2023 | 52 |
Aug 2023 55 | Aug 2023 | 55 |
Aug 2024 58 | Aug 2024 | 58 |
Mar 2025 55 | Mar 2025 | 55 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FARM Rio NPS by Gender
FARM Rio's NPS was rated 60 by Female customers on Comparably.
Female
60
FARM Rio's NPS was rated 60 by Female customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Male
N/A
FARM Rio's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
FARM Rio NPS by Age
FARM Rio's NPS was rated 100 points by customers ages 18-25 on Comparably.
FARM Rio NPS by Usage
FARM Rio's NPS was rated 50 points by customers who have used FARM Rio's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
FARM Rio Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of FARM Rio users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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FARM Rio Customer Loyalty Score by Gender
FARM Rio's Customer Loyalty score was rated 46 by Female customers on Comparably.
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Female
46%
Yes
Male
N/A
Yes
FARM Rio Customer Loyalty Score by Age
FARM Rio's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of FARM Rio.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
FARM Rio Customer Loyalty Score by Usage
FARM Rio's Customer Loyalty score was rated 55% by customers who have used FARM Rio's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
FARM Rio Customer Loyalty Score by Industry
FARM Rio's Customer Loyalty score was rated 70% by Arts and Entertainment industry customers.
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FARM Rio Product Quality
4.1/5
FARM Rio has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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FARM Rio Product Information
FARM Rio’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated FARM Rio's product the highest.
- Website
- http://www.farmrio.com.br
- Company Size
- 1,001-5,000 Employees
Quick Insights into FARM Rio Product Quality
FARM Rio's Product Quality score was rated highest by customers ages 18-25.
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Ranked FARM Rio Product Quality the Highest
FARM Rio Product Quality Score by Gender
FARM Rio's Product Quality score was rated 3.9 by Female customers on Comparably.
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Female
3.9/5
Male
N/A
FARM Rio Product Quality Score by Age
FARM Rio's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of FARM Rio.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
FARM Rio Product Quality Score by Usage
FARM Rio's Product Quality score was rated 3.6 stars by customers who have used FARM Rio's products/services for Less than 1 Year.
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FARM Rio Product Quality Score by Industry
FARM Rio's Product Quality score was rated 4.6 stars by Arts and Entertainment industry customers.
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FARM Rio Pricing
FARM Rio ROI & Value For Money
3.7/5
FARM Rio has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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FARM Rio Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry.
Quick Insights into FARM Rio ROI
FARM Rio's ROI score was rated highest by customers ages 18-25.
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Ranked FARM Rio ROI the Highest
FARM Rio ROI Score by Gender
FARM Rio's ROI score was rated 3.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of FARM Rio.
Female
3.6/5
Male
N/A
FARM Rio ROI Score by Age
FARM Rio's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of FARM Rio.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
FARM Rio ROI Score by Usage
FARM Rio's ROI score was rated 3.5 stars by customers who have used FARM Rio's products/services for Less than 1 Year.
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FARM Rio ROI Score by Industry
FARM Rio's ROI score was rated 4.1 stars by Arts and Entertainment industry customers.
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FARM Rio Customer Satisfaction (CSAT)
FARM Rio Customer Satisfaction (CSAT) Score
89 / 100
FARM Rio has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
45%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into FARM Rio Customer Satisfaction
FARM Rio's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked FARM Rio Customer Satisfaction the Highest
FARM Rio Customer Satisfaction Score by Gender
FARM Rio's Customer Satisfaction score was rated 80 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of FARM Rio.
80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
FARM Rio Customer Satisfaction Score by Age
FARM Rio's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of FARM Rio.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
FARM Rio Customer Satisfaction Score by Usage
FARM Rio's Customer Satisfaction score was rated 75 points by customers who have used FARM Rio's products/services for Less than 1 Year.
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FARM Rio Customer Satisfaction Score by Industry
FARM Rio's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "FARM Rio Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
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}FARM Rio Customer Service
3.8/5
FARM Rio has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About FARM Rio's Customer Service
Address
Brazil
Website
http://www.farmrio.com.br
Quick Insights into FARM Rio Customer Service
FARM Rio's Customer Service score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked FARM Rio's Customer Service score.
Ranked FARM Rio Customer Service the Highest
FARM Rio Customer Service Score by Gender
FARM Rio's Customer Service score was rated 3.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of FARM Rio.
Female
3.8/5
Male
N/A
FARM Rio Customer Service Score by Age
FARM Rio's Customer Service score was rated 4.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of FARM Rio.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
FARM Rio Customer Service Score by Usage
FARM Rio's Customer Service score was rated 3.5 stars by customers who have used FARM Rio's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
FARM Rio Customer Service Score by Industry
FARM Rio's Customer Service score was rated 4.5 stars by Arts and Entertainment industry customers.
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Consumer vs. Employees
FARM Rio scored a 55 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of FARM Rio would recommend the brand to a friend. ENPS measures how likely FARM Rio employees would recommend working at FARM Rio to a friend.
Net Promoter Score
55
NPS Score
| 65% | Promoters |
|---|---|
| 25% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
