F&F Clothing NPS & Customer Reviews | Comparably
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F&F Clothing
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About F&F Clothing's Brand

Brand at a Glance

70%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3/5
Customer Service

F&F Clothing NPS

F&F Clothing's Net Promoter Score (NPS) is a -18 with 37% Promoters, 8% Passives, and 55% Detractors. Net Promoter Score tracks whether F&F Clothing's customers would recommend using the product based on a scale of -100 to 100.

F&F Clothing Overall NPS

-18
NPS
37%Promoters
8%Passives
55%Detractors
F&F Clothing Overall NPS

F&F Clothing NPS Trend

-100
-50
0
50
100
Dec 2023
-16
Dec 2023-16
Jan 2024
-19
Jan 2024-19
Feb 2024
-15
Feb 2024-15
Mar 2024
-17
Mar 2024-17
Apr 2024
-18
Apr 2024-18
May 2024
-15
May 2024-15
Aug 2024
-17
Aug 2024-17
Sep 2024
-15
Sep 2024-15
Nov 2024
-17
Nov 2024-17
Feb 2025
-20
Feb 2025-20
Apr 2025
-16
Apr 2025-16
Dec 2025
-18
Dec 2025-18

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

F&F Clothing NPS by Gender

Male customers rated F&F Clothing's NPS 94 points higher than Female customers.

Male

28

F&F Clothing's NPS was rated 28 by Male customers on Comparably.

57%
Promoters
14%
Passives
29%
Detractors

Female

-66

F&F Clothing's NPS was rated -66 by Female customers on Comparably.

17%
Promoters
0%
Passives
83%
Detractors

F&F Clothing NPS by Ethnicity

F&F Clothing's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
Caucasian
34
Caucasian34
African American/Black
-100
African American/Black-100

F&F Clothing NPS by Age

F&F Clothing's NPS was rated 0 points by customers ages 66+ on Comparably.

0
20
40
60
80
100
Promoters
50%
Passives
0%
Detractors
50%
66+50%0%50%

F&F Clothing NPS by Usage

F&F Clothing's NPS was rated the highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
2 to 5 Years
0
2 to 5 Years0
Over 10 Years
-34
Over 10 Years-34

F&F Clothing Customer Reviews

Out of the 2 F&F Clothing customer reviews 1 was positive and 1 was constructive. F&F Clothing customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Absolute crap, impossible to return anything
What do you value most about this brand?
Very good manufacturer of clothing

F&F Clothing Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of F&F Clothing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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70
70%
30
30%
F&F Clothing Customer Loyalty

F&F Clothing Customer Loyalty Score by Gender

Male customers rated F&F Clothing's Customer Loyalty score 17% higher than Female customers.

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Male
87%
Yes
Female
70%
Yes

F&F Clothing Customer Loyalty Score by Ethnicity

F&F Clothing's Customer Loyalty score was rated 70% by both African American/Black and Caucasian customers on Comparably.

% who answered "Yes"

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70
out of 100
Caucasian
70
out of 100
African American/Black

F&F Clothing Customer Loyalty Score by Age

F&F Clothing's Customer Loyalty score was rated 78% by customers ages 66+ on Comparably.

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0
20%
40%
60%
80%
100%
66+
78%
66+78%

F&F Clothing Customer Loyalty Score by Usage

F&F Clothing's Customer Loyalty score was rated the highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
2 to 5 Years
100%
Over 10 Years
100%

F&F Clothing Product Quality

3.2/5

F&F Clothing has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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F&F Clothing Product Information

F&F Clothing’s product quality score is a 3.2 out of 5 as rated by its users and customers.

Website
http://www.clothingattesco.com
Company Size
1,001-5,000 Employees

Quick Insights into F&F Clothing Product Quality

F&F Clothing's Product Quality score was rated highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked F&F Clothing Product Quality the Highest

2 to 5 Years
3.8
Caucasian
3.5
Male
3.5

Ranked F&F Clothing Product Quality the Lowest

Less than 1 Year
2.7
Female
2.3
African American/Black
1.6

F&F Clothing Product Quality Score by Gender

Male customers rated F&F Clothing's Product Quality score 1.2 stars higher than Female customers.

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Male

3.5/5

Female

2.3/5

F&F Clothing Product Quality Score by Ethnicity

F&F Clothing's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
African American/Black
1.6
African American/Black1.6

F&F Clothing Product Quality Score by Age

F&F Clothing's Product Quality score was rated 3.2 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
3.2
66+3.2

F&F Clothing Product Quality Score by Usage

F&F Clothing's Product Quality score was rated the highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.7
2 to 5 Years
3.8
Over 10 Years
3.1

F&F Clothing Pricing

F&F Clothing ROI & Value For Money

3/5

F&F Clothing has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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Quick Insights into F&F Clothing ROI

F&F Clothing's ROI score was rated highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked F&F Clothing ROI the Highest

2 to 5 Years
3.6
Caucasian
3.5
Male
3.5

Ranked F&F Clothing ROI the Lowest

Less than 1 Year
2.7
Female
2.4
African American/Black
1.8

F&F Clothing ROI Score by Gender

Male customers rated F&F Clothing's ROI score 1.1 stars higher than Female customers.

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Male

3.5/5

Female

2.4/5

F&F Clothing ROI Score by Ethnicity

F&F Clothing's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
African American/Black
1.8
African American/Black1.8

F&F Clothing ROI Score by Age

F&F Clothing's ROI score was rated 3.2 stars by customers ages 66+ on Comparably.

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0
1
2
3
4
5
66+
3.2
66+3.2

F&F Clothing ROI Score by Usage

F&F Clothing's ROI score was rated the highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.7
2 to 5 Years
3.6
Over 10 Years
3.3

F&F Clothing Customer Satisfaction (CSAT)

F&F Clothing Customer Satisfaction (CSAT) Score

64 / 100

F&F Clothing has an overall Customer Satisfaction score of 64 rated by its users and customers.

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Very Satisfied41%
Satisfied23%
Neither Satisfied nor Dissatisfied9%
Dissatisfied13%
Very Dissatisfied14%
Very Satisfied
41%
Satisfied
23%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
13%
Very Dissatisfied
14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into F&F Clothing Customer Satisfaction

F&F Clothing's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by African American/Black customers.

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Ranked F&F Clothing Customer Satisfaction the Highest

Caucasian
80%
66+
75%
Over 10 Years
67%

Ranked F&F Clothing Customer Satisfaction the Lowest

Male
60%
Less than 1 Year
50%
African American/Black
33%

F&F Clothing Customer Satisfaction Score by Gender

F&F Clothing's Customer Satisfaction score was rated 60 by both Female and Male customers on Comparably.

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60 / 100
Male
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
60 / 100
Female
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%

F&F Clothing Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

F&F Clothing's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100
Very Satisfied80%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%

CSAT according to African American/Black

F&F Clothing's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

F&F Clothing Customer Satisfaction Score by Age

F&F Clothing's Customer Satisfaction score was rated 75 points by customers ages 66+ on Comparably.

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0
20
40
60
80
100
66+ CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
66+75%

F&F Clothing Customer Satisfaction Score by Usage

F&F Clothing's Customer Satisfaction score was rated the highest by customers who have used F&F Clothing's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
50
Over 10 Years
67

F&F Clothing Customer Service

3/5

F&F Clothing has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About F&F Clothing's Customer Service

Address

United Kingdom


Website

http://www.clothingattesco.com

Quick Insights into F&F Clothing Customer Service

F&F Clothing's Customer Service score was rated highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked F&F Clothing Customer Service the Highest

2 to 5 Years
4.1
66+
3.6
Caucasian
3.5

Ranked F&F Clothing Customer Service the Lowest

Female
2.6
Over 10 Years
2.5
African American/Black
1.5

F&F Clothing Customer Service Score by Gender

Male customers rated F&F Clothing's Customer Service score 0.9 stars higher than Female customers.

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Male

3.5/5

Female

2.6/5

F&F Clothing Customer Service Score by Ethnicity

F&F Clothing's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of F&F Clothing.
0
20
40
60
80
100
Caucasian
3.5
Caucasian3.5
African American/Black
1.5
African American/Black1.5

F&F Clothing Customer Service Score by Age

F&F Clothing's Customer Service score was rated 3.6 stars by customers ages 66+ on Comparably.

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0
20
40
60
80
100
66+
3.6
66+3.6

F&F Clothing Customer Service Score by Usage

F&F Clothing's Customer Service score was rated the highest by customers who have used F&F Clothing's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.7
2 to 5 Years
4.1
Over 10 Years
2.5

F&F Clothing as an Employer

4.7/5

F&F Clothing has a 4.7/5 stars for its overall company culture rated by their employees

  F&F Clothing CEO
top
10%
CEO of F&F Clothing

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

F&F Clothing scored a -18 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of F&F Clothing would recommend the brand to a friend. ENPS measures how likely F&F Clothing employees would recommend working at F&F Clothing to a friend.

Net Promoter Score

-18
NPS Score
37%Promoters
8%Passive
55%Detractors

Employee Net Promoter Score

50
eNPS Score
72%Promoters
6%Passive
22%Detractors

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