

FIJI Water
FIJI Water's Net Promoter Score (NPS) is a 28 with 56% Promoters, 16% Passives, and 28% Detractors. Net Promoter Score tracks whether FIJI Water's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 16% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 33 | Dec 2024 | 33 |
Jan 2025 34 | Jan 2025 | 34 |
Feb 2025 30 | Feb 2025 | 30 |
Mar 2025 31 | Mar 2025 | 31 |
May 2025 29 | May 2025 | 29 |
Jun 2025 28 | Jun 2025 | 28 |
Jul 2025 28 | Jul 2025 | 28 |
Aug 2025 26 | Aug 2025 | 26 |
Sep 2025 27 | Sep 2025 | 27 |
Oct 2025 27 | Oct 2025 | 27 |
Dec 2025 27 | Dec 2025 | 27 |
Jan 2026 29 | Jan 2026 | 29 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated FIJI Water's NPS 5 points higher than Male customers.
FIJI Water's NPS was rated 29 by Male customers on Comparably.
FIJI Water's NPS was rated 34 by Female customers on Comparably.
FIJI Water's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Asian or Pacific Islander 44 | Asian or Pacific Islander | 44 |
Other 33 | Other | 33 |
FIJI Water's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
FIJI Water's NPS was rated the highest by customers who have used FIJI Water's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 29 | 1 to 2 Years | 29 |
2 to 5 Years -33 | 2 to 5 Years | -33 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Over 10 Years 47 | Over 10 Years | 47 |
Out of the 7 FIJI Water customer reviews 6 were positive and 1 was constructive. FIJI Water customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of FIJI Water users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated FIJI Water's Customer Loyalty score 11% higher than Male customers.
FIJI Water's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
FIJI Water's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 89% | 26-30 | 89% |
31-35 74% | 31-35 | 74% |
36-40 55% | 36-40 | 55% |
46-50 100% | 46-50 | 100% |
66+ 82% | 66+ | 82% |
FIJI Water's Customer Loyalty score was rated the highest by customers who have used FIJI Water's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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FIJI Water's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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FIJI Water has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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FIJI Water’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated FIJI Water's product the highest. Reviewers from the Aerospace and Aviation industry rated FIJI Water the lowest at 2.8.
FIJI Water's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated FIJI Water's Product Quality score 0.2 stars higher than Male customers.
FIJI Water's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.4 | Other | 4.4 |
FIJI Water's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3 | 36-40 | 3 |
46-50 3.9 | 46-50 | 3.9 |
66+ 4.1 | 66+ | 4.1 |
FIJI Water's Product Quality score was rated the highest by customers who have used FIJI Water's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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FIJI Water's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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FIJI Water has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from FIJI Water.
FIJI Water's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated FIJI Water's ROI score 0.1 stars higher than Male customers.
FIJI Water's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
FIJI Water's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.5 | 36-40 | 3.5 |
46-50 4.1 | 46-50 | 4.1 |
66+ 4 | 66+ | 4 |
FIJI Water's ROI score was rated the highest by customers who have used FIJI Water's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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FIJI Water's ROI score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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FIJI Water has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
FIJI Water's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 36-40.
Female customers rated FIJI Water's Customer Satisfaction score 10 points higher than Male customers.
Very Satisfied | 61% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
FIJI Water's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
FIJI Water's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
FIJI Water's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
FIJI Water's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 86% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 84% | |||||||||||||||
| 66+ | 60% |
FIJI Water's Customer Satisfaction score was rated the highest by customers who have used FIJI Water's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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FIJI Water's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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}FIJI Water has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Los Angeles, CA
https://www.fijiwater.com
FIJI Water's Customer Service score was rated highest by customers who have used FIJI Water's products/services for Less than 1 Year, and rated lowest by customers who have used FIJI Water's products/services for 2 to 5 Years.
Male customers rated FIJI Water's Customer Service score 0.2 stars higher than Female customers.
FIJI Water's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.1 | Other | 4.1 |
FIJI Water's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.7 | 36-40 | 3.7 |
46-50 4 | 46-50 | 4 |
66+ 3.2 | 66+ | 3.2 |
FIJI Water's Customer Service score was rated the highest by customers who have used FIJI Water's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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FIJI Water's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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FIJI Water has a 3.9/5 stars for its overall company culture rated by their employees

FIJI Water scored a 28 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of FIJI Water would recommend the brand to a friend. ENPS measures how likely FIJI Water employees would recommend working at FIJI Water to a friend.
| 56% | Promoters |
|---|---|
| 16% | Passive |
| 28% | Detractors |
| 54% | Promoters |
|---|---|
| 7% | Passive |
| 39% | Detractors |