FIJI Water NPS & Customer Reviews | Comparably
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FIJI Water
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About FIJI Water's Brand

FIJI Water

Brand at a Glance

79%
Customer Loyalty
4.1/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service

FIJI Water NPS

FIJI Water's Net Promoter Score (NPS) is a 28 with 56% Promoters, 16% Passives, and 28% Detractors. Net Promoter Score tracks whether FIJI Water's customers would recommend using the product based on a scale of -100 to 100.

FIJI Water Overall NPS

28
NPS
56%Promoters
16%Passives
28%Detractors
FIJI Water Overall NPS

FIJI Water NPS Trend

-100
-50
0
50
100
Dec 2024
33
Dec 202433
Jan 2025
34
Jan 202534
Feb 2025
30
Feb 202530
Mar 2025
31
Mar 202531
May 2025
29
May 202529
Jun 2025
28
Jun 202528
Jul 2025
28
Jul 202528
Aug 2025
26
Aug 202526
Sep 2025
27
Sep 202527
Oct 2025
27
Oct 202527
Dec 2025
27
Dec 202527
Jan 2026
29
Jan 202629

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

FIJI Water NPS by Gender

Female customers rated FIJI Water's NPS 5 points higher than Male customers.

Male

29

FIJI Water's NPS was rated 29 by Male customers on Comparably.

58%
Promoters
13%
Passives
29%
Detractors

Female

34

FIJI Water's NPS was rated 34 by Female customers on Comparably.

56%
Promoters
22%
Passives
22%
Detractors

FIJI Water NPS by Ethnicity

FIJI Water's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
40
Caucasian40
Asian or Pacific Islander
44
Asian or Pacific Islander44
Other
33
Other33

FIJI Water NPS by Age

FIJI Water's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
60%
Passives
10%
Detractors
30%
18-2560%10%30%
Promoters
62%
Passives
38%
Detractors
0%
26-3062%38%0%
Promoters
42%
Passives
29%
Detractors
29%
31-3542%29%29%
Promoters
25%
Passives
25%
Detractors
50%
36-4025%25%50%
Promoters
67%
Passives
0%
Detractors
33%
46-5067%0%33%
Promoters
60%
Passives
0%
Detractors
40%
66+60%0%40%

FIJI Water NPS by Usage

FIJI Water's NPS was rated the highest by customers who have used FIJI Water's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
29
1 to 2 Years29
2 to 5 Years
-33
2 to 5 Years-33
5 to 10 Years
66
5 to 10 Years66
Over 10 Years
47
Over 10 Years47

FIJI Water Customer Reviews

Out of the 7 FIJI Water customer reviews 6 were positive and 1 was constructive. FIJI Water customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
One such facet deserving scrutiny is the imperative for augmented transparency within the intricate web of Fiji Water's supply chain and production mechanisms.
What do you value most about this brand?
Unique taste present in the water
What do you value most about this brand?
Quality and world class product
What do you value most about this brand?
I do not value this brand
What do you value most about this brand?
the name itself as well as the water source and quality

FIJI Water Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of FIJI Water users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
FIJI Water Customer Loyalty

FIJI Water Customer Loyalty Score by Gender

Female customers rated FIJI Water's Customer Loyalty score 11% higher than Male customers.

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Male
74%
Yes
Female
85%
Yes

FIJI Water Customer Loyalty Score by Ethnicity

FIJI Water's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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64
out of 100
Caucasian
80
out of 100
Asian or Pacific Islander
88
out of 100
Other

FIJI Water Customer Loyalty Score by Age

FIJI Water's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
26-30
89%
26-3089%
31-35
74%
31-3574%
36-40
55%
36-4055%
46-50
100%
46-50100%
66+
82%
66+82%

FIJI Water Customer Loyalty Score by Usage

FIJI Water's Customer Loyalty score was rated the highest by customers who have used FIJI Water's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
70%
1 to 2 Years
74%
2 to 5 Years
40%
5 to 10 Years
85%
Over 10 Years
92%

FIJI Water Customer Loyalty Score by Industry

FIJI Water's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
70%
Accounting
100%
Aerospace and Aviation
70%
Architecture and Planning
55%
Banking and Financial Services
78%

FIJI Water Product Quality

4.1/5

FIJI Water has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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FIJI Water Product Information

FIJI Water’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated FIJI Water's product the highest. Reviewers from the Aerospace and Aviation industry rated FIJI Water the lowest at 2.8.

Website
https://www.fijiwater.com
Company Size
201-500 Employees

Industry

Tech
Food & Beverages

Quick Insights into FIJI Water Product Quality

FIJI Water's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked FIJI Water Product Quality the Highest

Banking and Financial Services
4.7
26-30
4.6
5 to 10 Years
4.4

Ranked FIJI Water Product Quality the Lowest

2 to 5 Years
3.1
36-40
3
Aerospace and Aviation
2.8

FIJI Water Product Quality Score by Gender

Female customers rated FIJI Water's Product Quality score 0.2 stars higher than Male customers.

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Male

4/5

Female

4.2/5

FIJI Water Product Quality Score by Ethnicity

FIJI Water's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.4
Other4.4

FIJI Water Product Quality Score by Age

FIJI Water's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4.6
26-304.6
31-35
4.3
31-354.3
36-40
3
36-403
46-50
3.9
46-503.9
66+
4.1
66+4.1

FIJI Water Product Quality Score by Usage

FIJI Water's Product Quality score was rated the highest by customers who have used FIJI Water's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
4
2 to 5 Years
3.1
5 to 10 Years
4.4
Over 10 Years
4.4

FIJI Water Product Quality Score by Industry

FIJI Water's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.1
Accounting
4.5
Aerospace and Aviation
2.8
Architecture and Planning
3.9
Banking and Financial Services
4.7

FIJI Water Pricing

FIJI Water ROI & Value For Money

3.7/5

FIJI Water has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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FIJI Water Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from FIJI Water.

Quick Insights into FIJI Water ROI

FIJI Water's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked FIJI Water ROI the Highest

Accounting
4.4
46-50
4.1
Other
4.1

Ranked FIJI Water ROI the Lowest

31-35
3.4
2 to 5 Years
2.8
Aerospace and Aviation
2.6

FIJI Water ROI Score by Gender

Female customers rated FIJI Water's ROI score 0.1 stars higher than Male customers.

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Male

3.7/5

Female

3.8/5

FIJI Water ROI Score by Ethnicity

FIJI Water's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
4.1
Other4.1

FIJI Water ROI Score by Age

FIJI Water's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
4
26-304
31-35
3.4
31-353.4
36-40
3.5
36-403.5
46-50
4.1
46-504.1
66+
4
66+4

FIJI Water ROI Score by Usage

FIJI Water's ROI score was rated the highest by customers who have used FIJI Water's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4
2 to 5 Years
2.8
5 to 10 Years
3.9
Over 10 Years
4

FIJI Water ROI Score by Industry

FIJI Water's ROI score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3
Accounting
4.4
Aerospace and Aviation
2.6
Architecture and Planning
3.6
Banking and Financial Services
4.1

FIJI Water Customer Satisfaction (CSAT)

FIJI Water Customer Satisfaction (CSAT) Score

78 / 100

FIJI Water has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied47%
Satisfied31%
Neither Satisfied nor Dissatisfied9%
Dissatisfied3%
Very Dissatisfied10%
Very Satisfied
47%
Satisfied
31%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into FIJI Water Customer Satisfaction

FIJI Water's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 36-40.

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Ranked FIJI Water Customer Satisfaction the Highest

26-30
100%
Accounting
100%
Over 10 Years
91%

Ranked FIJI Water Customer Satisfaction the Lowest

Architecture and Planning
67%
2 to 5 Years
50%
36-40
50%

FIJI Water Customer Satisfaction Score by Gender

Female customers rated FIJI Water's Customer Satisfaction score 10 points higher than Male customers.

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78 / 100
Male
Very Satisfied
61%
Satisfied
17%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
9%
88 / 100
Female
Very Satisfied
44%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
6%

FIJI Water Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

FIJI Water's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100
Very Satisfied80%
Satisfied0%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

FIJI Water's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100
Very Satisfied44%
Satisfied45%
Neither Satisfied nor Dissatisfied11%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
44%
Satisfied
45%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

FIJI Water's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.

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87 / 100
Very Satisfied60%
Satisfied27%
Neither Satisfied nor Dissatisfied0%
Dissatisfied7%
Very Dissatisfied6%
Very Satisfied
60%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
6%

FIJI Water Customer Satisfaction Score by Age

FIJI Water's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
18-25 CSAT Score
89%
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
18-2589%
26-30 CSAT Score
100%
Very Satisfied
62%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
86%
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
31-3586%
36-40 CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
36-4050%
46-50 CSAT Score
84%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
46-5084%
66+ CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
66+60%

FIJI Water Customer Satisfaction Score by Usage

FIJI Water's Customer Satisfaction score was rated the highest by customers who have used FIJI Water's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years
80
2 to 5 Years
50
5 to 10 Years
83
Over 10 Years
91

FIJI Water Customer Satisfaction Score by Industry

FIJI Water's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
100
Accounting
100
Aerospace and Aviation
67
Architecture and Planning
67
Banking and Financial Services
100

FIJI Water Customer Service

3.9/5

FIJI Water has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About FIJI Water's Customer Service

Address

Los Angeles, CA


Website

https://www.fijiwater.com

Quick Insights into FIJI Water Customer Service

FIJI Water's Customer Service score was rated highest by customers who have used FIJI Water's products/services for Less than 1 Year, and rated lowest by customers who have used FIJI Water's products/services for 2 to 5 Years.

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Ranked FIJI Water Customer Service the Highest

Less than 1 Year
4.6
Accounting
4.5
26-30
4.3

Ranked FIJI Water Customer Service the Lowest

66+
3.2
Aerospace and Aviation
2.5
2 to 5 Years
2.3

FIJI Water Customer Service Score by Gender

Male customers rated FIJI Water's Customer Service score 0.2 stars higher than Female customers.

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Male

3.9/5

Female

3.7/5

FIJI Water Customer Service Score by Ethnicity

FIJI Water's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6
Asian or Pacific Islander
4
Asian or Pacific Islander4
Other
4.1
Other4.1

FIJI Water Customer Service Score by Age

FIJI Water's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4.3
26-304.3
31-35
3.7
31-353.7
36-40
3.7
36-403.7
46-50
4
46-504
66+
3.2
66+3.2

FIJI Water Customer Service Score by Usage

FIJI Water's Customer Service score was rated the highest by customers who have used FIJI Water's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.6
1 to 2 Years
4
2 to 5 Years
2.3
5 to 10 Years
3.7
Over 10 Years
4.2

FIJI Water Customer Service Score by Industry

FIJI Water's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
3.8
Accounting
4.5
Aerospace and Aviation
2.5
Architecture and Planning
4
Banking and Financial Services
4.5

FIJI Water as an Employer

3.9/5

FIJI Water has a 3.9/5 stars for its overall company culture rated by their employees

  FIJI Water CEO
top
50%
CEO of FIJI Water

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

FIJI Water scored a 28 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of FIJI Water would recommend the brand to a friend. ENPS measures how likely FIJI Water employees would recommend working at FIJI Water to a friend.

Net Promoter Score

28
NPS Score
56%Promoters
16%Passive
28%Detractors

Employee Net Promoter Score

15
eNPS Score
54%Promoters
7%Passive
39%Detractors

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