21
NPS
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Firmenich
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About Firmenich's Brand
perfume and flavor business
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Firmenich NPS
Firmenich's Net Promoter Score (NPS) is a 21 with 54% Promoters, 13% Passives, and 33% Detractors. Net Promoter Score tracks whether Firmenich's customers would recommend using the product based on a scale of -100 to 100.
Firmenich Overall NPS
| 54% | Promoters |
|---|---|
| 13% | Passives |
| 33% | Detractors |
Firmenich NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 31 | Apr 2023 | 31 |
Jun 2023 33 | Jun 2023 | 33 |
Aug 2023 18 | Aug 2023 | 18 |
Sep 2023 19 | Sep 2023 | 19 |
Oct 2023 21 | Oct 2023 | 21 |
Nov 2023 20 | Nov 2023 | 20 |
Dec 2023 17 | Dec 2023 | 17 |
Mar 2024 19 | Mar 2024 | 19 |
Jul 2024 18 | Jul 2024 | 18 |
Feb 2025 20 | Feb 2025 | 20 |
Apr 2025 22 | Apr 2025 | 22 |
Jan 2026 21 | Jan 2026 | 21 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Firmenich NPS by Gender
Female customers rated Firmenich's NPS 145 points higher than Male customers.
Male
-78
Firmenich's NPS was rated -78 by Male customers on Comparably.
0%
Promoters
22%
Passives
78%
Detractors
Female
67
Firmenich's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Firmenich NPS by Ethnicity
Firmenich's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Hispanic or Latino -33 | Hispanic or Latino | -33 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Firmenich NPS by Age
Firmenich's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Firmenich NPS by Usage
Firmenich's NPS was rated the highest by customers who have used Firmenich's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 43 | Less than 1 Year | 43 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
Over 10 Years -34 | Over 10 Years | -34 |
Firmenich Customer Reviews
Out of the 3 Firmenich customer reviews 3 were positive and 0 were constructive. Firmenich customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Firmenich Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Firmenich users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Firmenich Customer Loyalty Score by Gender
Male customers rated Firmenich's Customer Loyalty score 15% higher than Female customers.
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Male
70%
Yes
Female
55%
Yes
Firmenich Customer Loyalty Score by Ethnicity
Firmenich's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Firmenich.
40
out of 100
Caucasian
40
out of 100
Hispanic or Latino
70
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
Firmenich Customer Loyalty Score by Age
Firmenich's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Firmenich.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 40% | 26-30 | 40% |
31-35 64% | 31-35 | 64% |
Firmenich Customer Loyalty Score by Usage
Firmenich's Customer Loyalty score was rated the highest by customers who have used Firmenich's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Firmenich Customer Loyalty Score by Industry
Firmenich's Customer Loyalty score was rated 25% by Accounting industry customers.
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Firmenich Product Quality
4/5
Firmenich has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Firmenich Product Information
Firmenich’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Firmenich's product the highest.
- Website
- http://www.firmenich.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Firmenich Product Quality
Firmenich's Product Quality score was rated highest by Female customers, and rated lowest by customers ages 26-30.
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Ranked Firmenich Product Quality the Highest
Ranked Firmenich Product Quality the Lowest
Firmenich Product Quality Score by Gender
Female customers rated Firmenich's Product Quality score 1.3 stars higher than Male customers.
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Male
3.3/5
Female
4.6/5
Firmenich Product Quality Score by Ethnicity
Firmenich's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Firmenich.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Firmenich Product Quality Score by Age
Firmenich's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Firmenich.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.1 | 26-30 | 2.1 |
31-35 4.1 | 31-35 | 4.1 |
Firmenich Product Quality Score by Usage
Firmenich's Product Quality score was rated the highest by customers who have used Firmenich's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Firmenich Product Quality Score by Industry
Firmenich's Product Quality score was rated 3.6 stars by Accounting industry customers.
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Firmenich Pricing
Firmenich ROI & Value For Money
3.6/5
Firmenich has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Firmenich Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Firmenich ROI
Firmenich's ROI score was rated highest by Female customers, and rated lowest by customers who have used Firmenich's products/services for Over 10 Years.
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Ranked Firmenich ROI the Highest
Ranked Firmenich ROI the Lowest
Firmenich ROI Score by Gender
Female customers rated Firmenich's ROI score 1.6 stars higher than Male customers.
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Male
2.8/5
Female
4.4/5
Firmenich ROI Score by Ethnicity
Firmenich's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Firmenich.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Firmenich ROI Score by Age
Firmenich's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Firmenich.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.7 | 31-35 | 3.7 |
Firmenich ROI Score by Usage
Firmenich's ROI score was rated the highest by customers who have used Firmenich's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Firmenich ROI Score by Industry
Firmenich's ROI score was rated 3.7 stars by Accounting industry customers.
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Firmenich Customer Satisfaction (CSAT)
Firmenich Customer Satisfaction (CSAT) Score
67 / 100
Firmenich has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
36%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
8%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Firmenich Customer Satisfaction
Firmenich's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers ages 26-30.
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Ranked Firmenich Customer Satisfaction the Highest
Ranked Firmenich Customer Satisfaction the Lowest
Firmenich Customer Satisfaction Score by Gender
Female customers rated Firmenich's Customer Satisfaction score 75 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Firmenich.
25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 38% | |
Dissatisfied | 13% | |
Very Dissatisfied | 24% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Firmenich Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Firmenich's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Hispanic or Latino
Firmenich's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Firmenich.
67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Firmenich's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Firmenich's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
Firmenich Customer Satisfaction Score by Age
Firmenich's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Firmenich.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 80% |
Firmenich Customer Satisfaction Score by Usage
Firmenich's Customer Satisfaction score was rated 71 points by customers who have used Firmenich's products/services for Less than 1 Year.
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Firmenich Customer Satisfaction Score by Industry
Firmenich's Customer Satisfaction score was rated 50 points by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Firmenich Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 50,
"stars": 0,
"csatScore": 50,
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}Firmenich Customer Service
3.7/5
Firmenich has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Firmenich's overall Customer Service score rated by its users and customers.
About Firmenich's Customer Service
Address
100 North Valley Street, New Ulm, MN
Website
http://www.firmenich.com
Phone Number
41 22 780 22 11
Quick Insights into Firmenich Customer Service
Firmenich's Customer Service score was rated highest by Female customers, and rated lowest by customers who have used Firmenich's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Firmenich's Customer Service score.
Ranked Firmenich Customer Service the Highest
Ranked Firmenich Customer Service the Lowest
Firmenich Customer Service Score by Gender
Female customers rated Firmenich's Customer Service score 2.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Firmenich.
Male
2.4/5
Female
4.5/5
Firmenich Customer Service Score by Ethnicity
Firmenich's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Firmenich.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Firmenich Customer Service Score by Age
Firmenich's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Firmenich.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.3 | 26-30 | 2.3 |
31-35 3.7 | 31-35 | 3.7 |
Firmenich Customer Service Score by Usage
Firmenich's Customer Service score was rated the highest by customers who have used Firmenich's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Firmenich Customer Service Score by Industry
Firmenich's Customer Service score was rated 3.6 stars by Accounting industry customers.
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Firmenich as an Employer
4.5/5
Firmenich has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Firmenich scored a 21 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Firmenich would recommend the brand to a friend. ENPS measures how likely Firmenich employees would recommend working at Firmenich to a friend.
Net Promoter Score
21
NPS Score
| 54% | Promoters |
|---|---|
| 13% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 50% | Promoters |
|---|---|
| 27% | Passive |
| 23% | Detractors |
