First Advantage NPS & Customer Reviews

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About First Advantage's Brand

First Advantage (NASDAQ: FA) is a leading provider of global software and data in the HR technology industry. Enabled by its proprietary technology and AI, First Advantage’s platforms, data, and APIs power comprehensive employment background screening, digital identity solutions, and verification services. With a strong emphasis on innovation, automation, and customer success, First Advantage empowers 80,000 organizations to hire smarter and onboard faster. Headquartered in Atlanta, Georgia, First Advantage serves customers in over 200 countries and territories, modernizing hiring and onboarding on a global scale. For more information, please visit our website at https://fadv.com/.

Brand at a Glance

78%

Customer Loyalty

3.5/5

Product Quality

3.5/5

Pricing

3.7/5

Customer Service

First Advantage NPS

First Advantage's Net Promoter Score (NPS) is a 41 with 69% Promoters, 3% Passives, and 28% Detractors. Net Promoter Score tracks whether First Advantage's customers would recommend using the product based on a scale of -100 to 100.

First Advantage Overall NPS

NPS

69%	Promoters
3%	Passives
28%	Detractors

First Advantage NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2022 -60	Nov 2022	-60
Jan 2023 -67	Jan 2023	-67
Feb 2023 -55	Feb 2023	-55
May 2023 -60	May 2023	-60
Oct 2023 -45	Oct 2023	-45
Apr 2025 -41	Apr 2025	-41
Nov 2025 -46	Nov 2025	-46
Dec 2025 -50	Dec 2025	-50
Jan 2026 8	Jan 2026	8
Feb 2026 39	Feb 2026	39
Mar 2026 41	Mar 2026	41
Apr 2026 43	Apr 2026	43

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

First Advantage NPS by Gender

First Advantage's NPS was rated 0 by both Female and Male customers on Comparably.

Male

First Advantage's NPS was rated by Male customers on Comparably.

50%

Promoters

Passives

50%

Detractors

Female

First Advantage's NPS was rated by Female customers on Comparably.

40%

Promoters

20%

Passives

40%

Detractors

First Advantage NPS by Ethnicity

First Advantage's NPS was rated -26 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -26	Caucasian	-26

First Advantage NPS by Age

First Advantage's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

41-45

57%

14%

29%

51-55

100%

First Advantage NPS by Usage

First Advantage's NPS was rated the highest by customers who have used First Advantage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -34	Less than 1 Year	-34
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years 34	5 to 10 Years	34

First Advantage Customer Reviews

Out of the 2 First Advantage customer reviews 1 was positive and 1 was constructive. First Advantage customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

First Advantage Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of First Advantage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

First Advantage Customer Loyalty Score by Gender

Female customers rated First Advantage's Customer Loyalty score 9% higher than Male customers.

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Male

55%

Yes

Female

64%

Yes

First Advantage Customer Loyalty Score by Ethnicity

First Advantage's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

First Advantage Customer Loyalty Score by Age

First Advantage's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of First Advantage.

20%

40%

60%

80%

100%

Summary	Age	Score
41-45 74%	41-45	74%
51-55 10%	51-55	10%

First Advantage Customer Loyalty Score by Usage

First Advantage's Customer Loyalty score was rated the highest by customers who have used First Advantage's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	70%
2 to 5 Years	33%
5 to 10 Years	70%

First Advantage Customer Loyalty Score by Industry

First Advantage's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	100%
Accounting	70%

First Advantage Product Quality

3.5/5

First Advantage has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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First Advantage Product Information

First Advantage’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated First Advantage's product the highest. Reviewers from the Accounting industry rated First Advantage the lowest at 3.8.

Website: http://www.fadv.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Business Services

Quick Insights into First Advantage Product Quality

First Advantage's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 51-55.

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Ranked First Advantage Product Quality the Highest

Tech	4.4
5 to 10 Years	3.5
41-45	3.3

Ranked First Advantage Product Quality the Lowest

Female	2.7
Less than 1 Year	2
51-55	1.5

First Advantage Product Quality Score by Gender

Male customers rated First Advantage's Product Quality score 0.3 stars higher than Female customers.

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Male

3/5

Female

2.7/5

First Advantage Product Quality Score by Ethnicity

First Advantage's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5

First Advantage Product Quality Score by Age

First Advantage's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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Summary	Age	Score
41-45 3.3	41-45	3.3
51-55 1.5	51-55	1.5

First Advantage Product Quality Score by Usage

First Advantage's Product Quality score was rated the highest by customers who have used First Advantage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2
2 to 5 Years	3
5 to 10 Years	3.5

First Advantage Product Quality Score by Industry

First Advantage's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.4
Accounting	3.8

First Advantage Pricing

First Advantage ROI & Value For Money

3.5/5

First Advantage has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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First Advantage Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from First Advantage.

Quick Insights into First Advantage ROI

First Advantage's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 51-55.

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Ranked First Advantage ROI the Highest

Tech	4.5
41-45	3.3
5 to 10 Years	3.3

Ranked First Advantage ROI the Lowest

Male	2.7
Less than 1 Year	1.8
51-55	1.5

First Advantage ROI Score by Gender

Female customers rated First Advantage's ROI score 0.2 stars higher than Male customers.

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Male

2.7/5

Female

2.9/5

First Advantage ROI Score by Ethnicity

First Advantage's ROI score was rated 2.4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4

First Advantage ROI Score by Age

First Advantage's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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Summary	Age	Score
41-45 3.3	41-45	3.3
51-55 1.5	51-55	1.5

First Advantage ROI Score by Usage

First Advantage's ROI score was rated the highest by customers who have used First Advantage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	1.8
2 to 5 Years	3
5 to 10 Years	3.3

First Advantage ROI Score by Industry

First Advantage's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.5
Accounting	3.1

First Advantage Customer Satisfaction (CSAT)

First Advantage Customer Satisfaction (CSAT) Score

61 / 100

First Advantage has an overall Customer Satisfaction score of 61 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	54%
Satisfied	7%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	7%
Very Dissatisfied	32%

Very Satisfied

54%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

32%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into First Advantage Customer Satisfaction

First Advantage's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 51-55.

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Ranked First Advantage Customer Satisfaction the Highest

Tech	100%
5 to 10 Years	67%
41-45	66%

Ranked First Advantage Customer Satisfaction the Lowest

Male	34%
Less than 1 Year	33%
51-55	0%

First Advantage Customer Satisfaction Score by Gender

Female customers rated First Advantage's Customer Satisfaction score 26 points higher than Male customers.

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34 / 100

Male

	Very Satisfied	17%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	33%

60 / 100

Female

	Very Satisfied	40%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	40%

First Advantage Customer Satisfaction Score by Ethnicity

Caucasian
28%

CSAT according to Caucasian

First Advantage's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.

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28 / 100

Very Satisfied	28%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	29%
Very Dissatisfied	43%

Very Satisfied

28%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

29%

Very Dissatisfied

43%

First Advantage Customer Satisfaction Score by Age

First Advantage's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

41-45

66%

51-55

First Advantage Customer Satisfaction Score by Usage

First Advantage's Customer Satisfaction score was rated the highest by customers who have used First Advantage's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	33
2 to 5 Years	33
5 to 10 Years	67

First Advantage Customer Satisfaction Score by Industry

First Advantage's Customer Satisfaction score was rated 100 points by Tech industry customers.

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{
	"title": "First Advantage Customer Satisfaction Score by Industry",
	"text": "First Advantage's Customer Satisfaction score was rated 100 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "First Advantage's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
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}

Tech	100

First Advantage Customer Service

3.7/5

First Advantage has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About First Advantage's Customer Service

Address

1 Concourse Pkwy #200, Atlanta, GA 30328

Website

http://www.fadv.com

Phone Number

202-620-9700

First Advantage's Social Links

Quick Insights into First Advantage Customer Service

First Advantage's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 51-55.

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Ranked First Advantage Customer Service the Highest

Tech	5
41-45	4.3
5 to 10 Years	3.5

Ranked First Advantage Customer Service the Lowest

Female	3.2
2 to 5 Years	2.9
51-55	1.5

First Advantage Customer Service Score by Gender

Male customers rated First Advantage's Customer Service score 0.2 stars higher than Female customers.

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Male

3.4/5

Female

3.2/5

First Advantage Customer Service Score by Ethnicity

First Advantage's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of First Advantage.

100

Summary	Ethnicity	Customer Service Score
Caucasian 2.9	Caucasian	2.9

First Advantage Customer Service Score by Age

First Advantage's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of First Advantage.

100

Summary	Age	Customer Service Score
41-45 4.3	41-45	4.3
51-55 1.5	51-55	1.5

First Advantage Customer Service Score by Usage

First Advantage's Customer Service score was rated the highest by customers who have used First Advantage's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.3
2 to 5 Years	2.9
5 to 10 Years	3.5

First Advantage Customer Service Score by Industry

First Advantage's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	5
Accounting	3.6

First Advantage as an Employer

4.7/5

First Advantage has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of First Advantage

Scott Staples

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

First Advantage scored a 41 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of First Advantage would recommend the brand to a friend. ENPS measures how likely First Advantage employees would recommend working at First Advantage to a friend.

Net Promoter Score

NPS Score

69%	Promoters
3%	Passive
28%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
29%	Passive
18%	Detractors

Global Ranking Snapshot

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1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail