First Advantage NPS & Customer Reviews

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About First Advantage's Brand

First Advantage (NASDAQ: FA) is a leading provider of global software and data in the HR technology industry. Enabled by its proprietary technology and AI, First Advantage’s platforms, data, and APIs power comprehensive employment background screening, digital identity solutions, and verification services. With a strong emphasis on innovation, automation, and customer success, First Advantage empowers 80,000 organizations to hire smarter and onboard faster. Headquartered in Atlanta, Georgia, First Advantage serves customers in over 200 countries and territories, modernizing hiring and onboarding on a global scale. For more information, please visit our website at https://fadv.com/.

Brand at a Glance

49%

Customer Loyalty

1.9/5

Product Quality

1.8/5

Pricing

2/5

Customer Service

First Advantage NPS

First Advantage's Net Promoter Score (NPS) is a -53 with 20% Promoters, 7% Passives, and 73% Detractors. Net Promoter Score tracks whether First Advantage's customers would recommend using the product based on a scale of -100 to 100.

First Advantage Overall NPS

-53

NPS

20%	Promoters
7%	Passives
73%	Detractors

First Advantage NPS Trend

-100

-50

100

Summary	Date	Score
May 2022 -100	May 2022	-100
Jul 2022 -100	Jul 2022	-100
Oct 2022 -50	Oct 2022	-50
Nov 2022 -60	Nov 2022	-60
Jan 2023 -67	Jan 2023	-67
Feb 2023 -55	Feb 2023	-55
May 2023 -60	May 2023	-60
Oct 2023 -45	Oct 2023	-45
Apr 2025 -41	Apr 2025	-41
Nov 2025 -46	Nov 2025	-46
Dec 2025 -50	Dec 2025	-50
Jan 2026 -53	Jan 2026	-53

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

First Advantage NPS by Gender

Male customers rated First Advantage's NPS 7 points higher than Female customers.

Male

-60

First Advantage's NPS was rated -60 by Male customers on Comparably.

20%

Promoters

Passives

80%

Detractors

Female

-67

First Advantage's NPS was rated -67 by Female customers on Comparably.

Promoters

33%

Passives

67%

Detractors

First Advantage NPS by Ethnicity

First Advantage's NPS was rated -100 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -100	Caucasian	-100

First Advantage NPS by Age

First Advantage's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

41-45

25%

50%

51-55

100%

First Advantage NPS by Usage

First Advantage's NPS was rated -34 points by customers who have used First Advantage's products/services for 2 to 5 Years.

-100

-50

100

Summary	Usage	Score
2 to 5 Years -34	2 to 5 Years	-34

First Advantage Customer Reviews

Out of the 2 First Advantage customer reviews 1 was positive and 1 was constructive. First Advantage customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

First Advantage Customer Loyalty

49%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

49% of First Advantage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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49%

51%

First Advantage Customer Loyalty Score by Gender

Female customers rated First Advantage's Customer Loyalty score 12% higher than Male customers.

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Male

28%

Yes

Female

40%

Yes

First Advantage Customer Loyalty Score by Ethnicity

First Advantage's Customer Loyalty score was rated 28% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

First Advantage Customer Loyalty Score by Age

First Advantage's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 55%	41-45	55%
51-55 10%	51-55	10%

First Advantage Customer Loyalty Score by Usage

First Advantage's Customer Loyalty score was rated 10% by customers who have used First Advantage's products/services for 2 to 5 Years.

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2 to 5 Years	10%

First Advantage Product Quality

1.9/5

First Advantage has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.

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First Advantage Product Information

First Advantage’s product quality score is a 1.9 out of 5 as rated by its users and customers.

Website: http://www.fadv.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Business Services

Quick Insights into First Advantage Product Quality

First Advantage's Product Quality score was rated highest by customers who have used First Advantage's products/services for 2 to 5 Years, and rated lowest by Female customers.

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Ranked First Advantage Product Quality the Highest

2 to 5 Years	2.3
41-45	2.1
Male	1.8

Ranked First Advantage Product Quality the Lowest

51-55	1.5
Female	1.5

First Advantage Product Quality Score by Gender

Male customers rated First Advantage's Product Quality score 0.3 stars higher than Female customers.

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Male

1.8/5

Female

1.5/5

First Advantage Product Quality Score by Ethnicity

First Advantage's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5

First Advantage Product Quality Score by Age

First Advantage's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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Summary	Age	Score
41-45 2.1	41-45	2.1
51-55 1.5	51-55	1.5

First Advantage Product Quality Score by Usage

First Advantage's Product Quality score was rated 2.3 stars by customers who have used First Advantage's products/services for 2 to 5 Years.

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2 to 5 Years	2.3

First Advantage Pricing

First Advantage ROI & Value For Money

1.8/5

First Advantage has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.

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Quick Insights into First Advantage ROI

First Advantage's ROI score was rated highest by customers who have used First Advantage's products/services for 2 to 5 Years, and rated lowest by customers ages 51-55.

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Ranked First Advantage ROI the Highest

2 to 5 Years	2.5
41-45	2.5
Male	1.8

Ranked First Advantage ROI the Lowest

Female	1.6
51-55	1.5

First Advantage ROI Score by Gender

Male customers rated First Advantage's ROI score 0.2 stars higher than Female customers.

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Male

1.8/5

Female

1.6/5

First Advantage ROI Score by Ethnicity

First Advantage's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5

First Advantage ROI Score by Age

First Advantage's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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Summary	Age	Score
41-45 2.5	41-45	2.5
51-55 1.5	51-55	1.5

First Advantage ROI Score by Usage

First Advantage's ROI score was rated 2.5 stars by customers who have used First Advantage's products/services for 2 to 5 Years.

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2 to 5 Years	2.5

First Advantage Customer Satisfaction (CSAT)

First Advantage Customer Satisfaction (CSAT) Score

21 / 100

First Advantage has an overall Customer Satisfaction score of 21 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	7%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	65%

Very Satisfied

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

65%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into First Advantage Customer Satisfaction

First Advantage's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.

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Ranked First Advantage Customer Satisfaction the Highest

41-45	50%
2 to 5 Years	33%
Female	33%

Ranked First Advantage Customer Satisfaction the Lowest

Male	20%
51-55	0%

First Advantage Customer Satisfaction Score by Gender

Female customers rated First Advantage's Customer Satisfaction score 13 points higher than Male customers.

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20 / 100

Male

	Very Satisfied	0%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	40%
	Very Dissatisfied	40%

33 / 100

Female

	Very Satisfied	0%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	67%

First Advantage Customer Satisfaction Score by Ethnicity

Caucasian
0%

CSAT according to Caucasian

First Advantage's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	40%
Very Dissatisfied	60%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

40%

Very Dissatisfied

60%

First Advantage Customer Satisfaction Score by Age

First Advantage's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

41-45

50%

51-55

First Advantage Customer Satisfaction Score by Usage

First Advantage's Customer Satisfaction score was rated 33 points by customers who have used First Advantage's products/services for 2 to 5 Years.

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2 to 5 Years	33

First Advantage Customer Service

2/5

First Advantage has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.

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About First Advantage's Customer Service

Address

1 Concourse Pkwy #200, Atlanta, GA 30328

Website

http://www.fadv.com

Phone Number

202-620-9700

First Advantage's Social Links

Quick Insights into First Advantage Customer Service

First Advantage's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.

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Ranked First Advantage Customer Service the Highest

41-45	3.7
Male	2.4
2 to 5 Years	2.1

Ranked First Advantage Customer Service the Lowest

Female	2
51-55	1.5

First Advantage Customer Service Score by Gender

Male customers rated First Advantage's Customer Service score 0.4 stars higher than Female customers.

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Male

2.4/5

Female

2/5

First Advantage Customer Service Score by Ethnicity

First Advantage's Customer Service score was rated 1.6 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.6	Caucasian	1.6

First Advantage Customer Service Score by Age

First Advantage's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
41-45 3.7	41-45	3.7
51-55 1.5	51-55	1.5

First Advantage Customer Service Score by Usage

First Advantage's Customer Service score was rated 2.1 stars by customers who have used First Advantage's products/services for 2 to 5 Years.

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2 to 5 Years	2.1

First Advantage as an Employer

4.7/5

First Advantage has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of First Advantage

Scott Staples

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

First Advantage scored a -53 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of First Advantage would recommend the brand to a friend. ENPS measures how likely First Advantage employees would recommend working at First Advantage to a friend.

Net Promoter Score

-53

NPS Score

20%	Promoters
7%	Passive
73%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
29%	Passive
18%	Detractors

Global Ranking Snapshot

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