45
NPS
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Brand Page
FirstCry
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About FirstCry's Brand
Retailer of babycare and children's products. The company sells products for babies, moms and children through its online network. Its products include infant wear, childrens' wear, maternity apparel, toys, baby gear, bath & skincare products and school supplies.
Brand at a Glance
79%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
FirstCry NPS
FirstCry's Net Promoter Score (NPS) is a 45 with 68% Promoters, 9% Passives, and 23% Detractors. Net Promoter Score tracks whether FirstCry's customers would recommend using the product based on a scale of -100 to 100.
FirstCry Overall NPS
| 68% | Promoters |
|---|---|
| 9% | Passives |
| 23% | Detractors |
FirstCry NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 25 | Jun 2022 | 25 |
Jul 2022 33 | Jul 2022 | 33 |
Oct 2022 36 | Oct 2022 | 36 |
Nov 2022 46 | Nov 2022 | 46 |
Mar 2023 50 | Mar 2023 | 50 |
Jul 2023 53 | Jul 2023 | 53 |
Aug 2023 43 | Aug 2023 | 43 |
Oct 2023 46 | Oct 2023 | 46 |
Apr 2024 47 | Apr 2024 | 47 |
May 2024 50 | May 2024 | 50 |
Sep 2024 52 | Sep 2024 | 52 |
Aug 2025 46 | Aug 2025 | 46 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FirstCry Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of FirstCry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
FirstCry Product Quality
4.3/5
FirstCry has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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FirstCry Product Information
FirstCry’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- www.firstcry.com
- Company Size
- 1,001-5,000 Employees
FirstCry Pricing
FirstCry ROI & Value For Money
4/5
FirstCry has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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FirstCry Customer Satisfaction (CSAT)
FirstCry Customer Satisfaction (CSAT) Score
89 / 100
FirstCry has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
39%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
FirstCry Customer Service
3.9/5
FirstCry has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About FirstCry's Customer Service
Address
411001
Website
www.firstcry.com
Phone Number
6
FirstCry as an Employer
4.5/5
FirstCry has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
FirstCry scored a 45 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of FirstCry would recommend the brand to a friend. ENPS measures how likely FirstCry employees would recommend working at FirstCry to a friend.
Net Promoter Score
45
NPS Score
| 68% | Promoters |
|---|---|
| 9% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
