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About Fitch Ratings' Brand

Fitch Ratings is a global rating agency committed to providing the world (TM)s credit markets with independent and prospective credit

Brand at a Glance

65%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service

Fitch Ratings NPS

Fitch Ratings's Net Promoter Score (NPS) is a 16 with 47% Promoters, 22% Passives, and 31% Detractors. Net Promoter Score tracks whether Fitch Ratings's customers would recommend using the product based on a scale of -100 to 100.

Fitch Ratings Overall NPS

16
NPS
47%Promoters
22%Passives
31%Detractors
Fitch Ratings Overall NPS

Fitch Ratings NPS Trend

-100
-50
0
50
100
Jul 2023
15
Jul 202315
Aug 2023
11
Aug 202311
Oct 2023
13
Oct 202313
Nov 2023
14
Nov 202314
Jan 2024
13
Jan 202413
Mar 2024
13
Mar 202413
Apr 2024
11
Apr 202411
May 2024
13
May 202413
Nov 2024
15
Nov 202415
Jan 2025
14
Jan 202514
Apr 2025
16
Apr 202516
Oct 2025
15
Oct 202515

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fitch Ratings NPS by Gender

Female customers rated Fitch Ratings's NPS 57 points higher than Male customers.

Male

10

Fitch Ratings's NPS was rated 10 by Male customers on Comparably.

40%
Promoters
30%
Passives
30%
Detractors

Female

67

Fitch Ratings's NPS was rated 67 by Female customers on Comparably.

67%
Promoters
33%
Passives
0%
Detractors

Fitch Ratings NPS by Ethnicity

Fitch Ratings's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-25
Caucasian-25
African American/Black
50
African American/Black50
Asian or Pacific Islander
33
Asian or Pacific Islander33

Fitch Ratings NPS by Age

Fitch Ratings's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
18-2533%34%33%
Promoters
33%
Passives
67%
Detractors
0%
31-3533%67%0%
Promoters
100%
Passives
0%
Detractors
0%
36-40100%0%0%

Fitch Ratings NPS by Usage

Fitch Ratings's NPS was rated the highest by customers who have used Fitch Ratings's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
11
Less than 1 Year11
2 to 5 Years
34
2 to 5 Years34
Over 10 Years
-15
Over 10 Years-15

Fitch Ratings Customer Reviews

Out of the 4 Fitch Ratings customer reviews 3 were positive and 1 was constructive. Fitch Ratings customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The quality of its services and its solid reputation.
What can this brand most improve?
renown for its politically biased decisions
What do you value most about this brand?
Research data is very in depth
What do you value most about this brand?
Cool useful informative data is available

Fitch Ratings Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Fitch Ratings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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65
65%
35
35%
Fitch Ratings Customer Loyalty

Fitch Ratings Customer Loyalty Score by Gender

Male customers rated Fitch Ratings's Customer Loyalty score 12% higher than Female customers.

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Male
82%
Yes
Female
70%
Yes

Fitch Ratings Customer Loyalty Score by Ethnicity

Fitch Ratings's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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55
out of 100
Caucasian
78
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander

Fitch Ratings Customer Loyalty Score by Age

Fitch Ratings's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
31-35
70%
31-3570%
36-40
100%
36-40100%

Fitch Ratings Customer Loyalty Score by Usage

Fitch Ratings's Customer Loyalty score was rated the highest by customers who have used Fitch Ratings's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
66%
2 to 5 Years
70%
Over 10 Years
74%

Fitch Ratings Customer Loyalty Score by Industry

Fitch Ratings's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
55%
Banking and Financial Services
100%

Fitch Ratings Product Quality

3.7/5

Fitch Ratings has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Fitch Ratings Product Information

Fitch Ratings’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Fitch Ratings's product the highest. Reviewers from the Tech industry rated Fitch Ratings the lowest at 3.3.

Website
http://www.fitchratings.com
Company Size
1,001-5,000 Employees

Industry

Tech
FinTech
Venture Capital & Private Equity

Quick Insights into Fitch Ratings Product Quality

Fitch Ratings's Product Quality score was rated highest by Female customers, and rated lowest by Caucasian customers.

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Ranked Fitch Ratings Product Quality the Highest

Female
4.5
2 to 5 Years
4.3
31-35
4.3

Ranked Fitch Ratings Product Quality the Lowest

Over 10 Years
3
Male
2.9
Caucasian
1.7

Fitch Ratings Product Quality Score by Gender

Female customers rated Fitch Ratings's Product Quality score 1.6 stars higher than Male customers.

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Male

2.9/5

Female

4.5/5

Fitch Ratings Product Quality Score by Ethnicity

Fitch Ratings's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2

Fitch Ratings Product Quality Score by Age

Fitch Ratings's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fitch Ratings.
0
1
2
3
4
5
18-25
3.5
18-253.5
31-35
4.3
31-354.3
36-40
3.5
36-403.5

Fitch Ratings Product Quality Score by Usage

Fitch Ratings's Product Quality score was rated the highest by customers who have used Fitch Ratings's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
2 to 5 Years
4.3
Over 10 Years
3

Fitch Ratings Product Quality Score by Industry

Fitch Ratings's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.3
Banking and Financial Services
3.9

Fitch Ratings Pricing

Fitch Ratings ROI & Value For Money

3.4/5

Fitch Ratings has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Fitch Ratings Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Fitch Ratings.

Quick Insights into Fitch Ratings ROI

Fitch Ratings's ROI score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.

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Ranked Fitch Ratings ROI the Highest

31-35
4.6
Banking and Financial Services
4.3
Female
4.1

Ranked Fitch Ratings ROI the Lowest

18-25
3
Over 10 Years
3
Caucasian
2.5

Fitch Ratings ROI Score by Gender

Female customers rated Fitch Ratings's ROI score 0.7 stars higher than Male customers.

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Male

3.4/5

Female

4.1/5

Fitch Ratings ROI Score by Ethnicity

Fitch Ratings's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fitch Ratings.
0
1
2
3
4
5
Caucasian
2.5
Caucasian2.5
African American/Black
4
African American/Black4
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9

Fitch Ratings ROI Score by Age

Fitch Ratings's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Fitch Ratings.
0
1
2
3
4
5
18-25
3
18-253
31-35
4.6
31-354.6
36-40
4.5
36-404.5

Fitch Ratings ROI Score by Usage

Fitch Ratings's ROI score was rated the highest by customers who have used Fitch Ratings's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.7
2 to 5 Years
3.8
Over 10 Years
3

Fitch Ratings ROI Score by Industry

Fitch Ratings's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.1
Banking and Financial Services
4.3

Fitch Ratings Customer Satisfaction (CSAT)

Fitch Ratings Customer Satisfaction (CSAT) Score

72 / 100

Fitch Ratings has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied26%
Satisfied46%
Neither Satisfied nor Dissatisfied10%
Dissatisfied5%
Very Dissatisfied13%
Very Satisfied
26%
Satisfied
46%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Fitch Ratings Customer Satisfaction

Fitch Ratings's Customer Satisfaction score was rated highest by customers who have used Fitch Ratings's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.

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Ranked Fitch Ratings Customer Satisfaction the Highest

2 to 5 Years
100%
31-35
100%
Asian or Pacific Islander
100%

Ranked Fitch Ratings Customer Satisfaction the Lowest

Male
60%
Over 10 Years
43%
Caucasian
25%

Fitch Ratings Customer Satisfaction Score by Gender

Female customers rated Fitch Ratings's Customer Satisfaction score 40 points higher than Male customers.

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60 / 100
Male
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
20%
100 / 100
Female
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Fitch Ratings Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Fitch Ratings' Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100
Very Satisfied0%
Satisfied25%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%

CSAT according to African American/Black

Fitch Ratings' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Fitch Ratings' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied22%
Satisfied78%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
22%
Satisfied
78%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Fitch Ratings Customer Satisfaction Score by Age

Fitch Ratings's Customer Satisfaction score was rated 100 points by customers ages 31-35 and customers ages 36-40 on Comparably.

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0
20
40
60
80
100
31-35 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
31-35100%
36-40 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%

Fitch Ratings Customer Satisfaction Score by Usage

Fitch Ratings's Customer Satisfaction score was rated the highest by customers who have used Fitch Ratings's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
80
2 to 5 Years
100
Over 10 Years
43

Fitch Ratings Customer Satisfaction Score by Industry

Fitch Ratings's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
67
Banking and Financial Services
100

Fitch Ratings Customer Service

3.5/5

Fitch Ratings has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Fitch Ratings's Customer Service

Address

New York City, NY


Website

http://www.fitchratings.com

Quick Insights into Fitch Ratings Customer Service

Fitch Ratings's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.

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Ranked Fitch Ratings Customer Service the Highest

31-35
4.6
Female
4.6
Banking and Financial Services
4.4

Ranked Fitch Ratings Customer Service the Lowest

Over 10 Years
3.7
18-25
3.6
Caucasian
3.6

Fitch Ratings Customer Service Score by Gender

Female customers rated Fitch Ratings's Customer Service score 0.8 stars higher than Male customers.

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Male

3.8/5

Female

4.6/5

Fitch Ratings Customer Service Score by Ethnicity

Fitch Ratings's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1

Fitch Ratings Customer Service Score by Age

Fitch Ratings's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
3.6
18-253.6
31-35
4.6
31-354.6
36-40
4.5
36-404.5

Fitch Ratings Customer Service Score by Usage

Fitch Ratings's Customer Service score was rated the highest by customers who have used Fitch Ratings's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.9
2 to 5 Years
3.8
Over 10 Years
3.7

Fitch Ratings Customer Service Score by Industry

Fitch Ratings's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.9
Banking and Financial Services
4.4

Fitch Ratings as an Employer

2.8/5

Fitch Ratings has a 2.8/5 stars for its overall company culture rated by their employees

  Fitch Ratings CEO
bottom
40%
CEO of Fitch Ratings

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fitch Ratings scored a 16 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Fitch Ratings would recommend the brand to a friend. ENPS measures how likely Fitch Ratings employees would recommend working at Fitch Ratings to a friend.

Net Promoter Score

16
NPS Score
47%Promoters
22%Passive
31%Detractors

Employee Net Promoter Score

-22
eNPS Score
25%Promoters
28%Passive
47%Detractors

Global Ranking Snapshot

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