

Producer and seller of dairy products intended to export a range of safe and quality dairy nutritional items. The company's dairy products include cheese, butter, milk and related items, enabling people and businesses avail a range of processed and nutritional goods.
Fonterra Co-operative Group's Net Promoter Score (NPS) is a -10 with 30% Promoters, 30% Passives, and 40% Detractors. Net Promoter Score tracks whether Fonterra Co-operative Group's customers would recommend using the product based on a scale of -100 to 100.
| 30% | Promoters |
|---|---|
| 30% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2020 0 | May 2020 | 0 |
Sep 2020 50 | Sep 2020 | 50 |
Dec 2020 33 | Dec 2020 | 33 |
May 2021 0 | May 2021 | 0 |
Sep 2021 -20 | Sep 2021 | -20 |
Oct 2021 0 | Oct 2021 | 0 |
Mar 2022 -15 | Mar 2022 | -15 |
May 2022 -12 | May 2022 | -12 |
Sep 2022 -22 | Sep 2022 | -22 |
Dec 2023 -10 | Dec 2023 | -10 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Fonterra Co-operative Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fonterra Co-operative Group has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Fonterra Co-operative Group’s product quality score is a 3.7 out of 5 as rated by its users and customers.
Fonterra Co-operative Group has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Fonterra Co-operative Group has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Fonterra Co-operative Group has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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109 Fanshawe Street, Auckland, 1010 Bhutan
www.fonterra.com
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Fonterra Co-operative Group scored a -10 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Fonterra Co-operative Group would recommend the brand to a friend. ENPS measures how likely Fonterra Co-operative Group employees would recommend working at Fonterra Co-operative Group to a friend.
| 30% | Promoters |
|---|---|
| 30% | Passive |
| 40% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |