Food52 NPS & Customer Reviews | Comparably
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Food52
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About Food52 Brand

Food52 is a destination for home cooks where visitors can find recipes, tableware, ingredients, and more in one place.

Brand at a Glance

55%
Customer Loyalty
3.5/5
Product Quality
2.5/5
Pricing
2.7/5
Customer Service

Food52 NPS

Food52's Net Promoter Score (NPS) is a -60 with 0% Promoters, 40% Passives, and 60% Detractors. Net Promoter Score tracks whether Food52's customers would recommend using the product based on a scale of -100 to 100.

Food52 Overall NPS

-60
NPS
0%Promoters
40%Passives
60%Detractors
Food52 Overall NPS

Food52 NPS Trend

-100
-50
0
50
100
Mar 2022
-100
Mar 2022-100
Jul 2022
-50
Jul 2022-50
Aug 2022
-66
Aug 2022-66
May 2023
-50
May 2023-50
Sep 2023
-60
Sep 2023-60

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Food52 Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Food52 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55
55%
45
45%
Food52 Customer Loyalty

Food52 Product Quality

3.5/5

Food52 has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Food52 Product Information

Food52’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
http://food52.com
Company Size
51-200 Employees

Industry

Tech
Consumer Services
Content
Food and Beverages
Media
Sports & Entertainment

Food52 Pricing

Food52 ROI & Value For Money

2.5/5

Food52 has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Food52 Customer Satisfaction (CSAT)

Food52 Customer Satisfaction (CSAT) Score

75 / 100

Food52 has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Food52 Customer Service

2.7/5

Food52 has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About Food52's Customer Service

Address

New York City, NY 10001


Website

http://food52.com

Food52 as an Employer

2.2/5

Food52 has a 2.2/5 stars for its overall company culture rated by their employees

  Food52 CEO
bottom
5%
CEO of Food52

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Food52 scored a -60 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Food52 would recommend the brand to a friend. ENPS measures how likely Food52 employees would recommend working at Food52 to a friend.

Net Promoter Score

-60
NPS Score
0%Promoters
40%Passive
60%Detractors

Employee Net Promoter Score

-100
eNPS Score
0%Promoters
0%Passive
100%Detractors

Global Ranking Snapshot

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W. Craig Jelinek
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Barry McCarthy
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3
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Food and Beverages
4
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Media and Entertainment
5
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Timothy Cook
Tech
6
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Fashion and Beauty
7
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Retail