14
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Fort Dearborn
Marketing or Exec? Claim Your Free Account
About Fort Dearborn's Brand
A leading supplier of high-impact decorative labels for the beverage, food, household products, paint and coatings.
Brand at a Glance
73%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Fort Dearborn NPS
Fort Dearborn's Net Promoter Score (NPS) is a 14 with 47% Promoters, 20% Passives, and 33% Detractors. Net Promoter Score tracks whether Fort Dearborn's customers would recommend using the product based on a scale of -100 to 100.
Fort Dearborn Overall NPS
| 47% | Promoters |
|---|---|
| 20% | Passives |
| 33% | Detractors |
Fort Dearborn NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2020 100 | Apr 2020 | 100 |
Dec 2020 50 | Dec 2020 | 50 |
May 2021 66 | May 2021 | 66 |
Jul 2021 25 | Jul 2021 | 25 |
Aug 2021 20 | Aug 2021 | 20 |
Nov 2021 12 | Nov 2021 | 12 |
Jun 2022 22 | Jun 2022 | 22 |
Jul 2022 30 | Jul 2022 | 30 |
Oct 2022 36 | Oct 2022 | 36 |
May 2023 25 | May 2023 | 25 |
Aug 2023 6 | Aug 2023 | 6 |
Nov 2024 13 | Nov 2024 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fort Dearborn NPS by Gender
Fort Dearborn's NPS was rated -100 by Male customers on Comparably.
Male
-100
Fort Dearborn's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
Fort Dearborn's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Fort Dearborn NPS by Ethnicity
Fort Dearborn's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Fort Dearborn Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Fort Dearborn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Fort Dearborn Customer Loyalty Score by Gender
Fort Dearborn's Customer Loyalty score was rated 55 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Fort Dearborn.
Male
55%
Yes
Female
N/A
Yes
Fort Dearborn Customer Loyalty Score by Ethnicity
Fort Dearborn's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fort Dearborn.
70
out of 100
Caucasian
Fort Dearborn Product Quality
3.4/5
Fort Dearborn has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Fort Dearborn's overall Product Quality score rated by its users and customers.
Fort Dearborn Product Information
Fort Dearborn’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.fortdearborn.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
Quick Insights into Fort Dearborn Product Quality
Fort Dearborn's Product Quality score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Fort Dearborn's Product Quality.
Ranked Fort Dearborn Product Quality the Highest
Fort Dearborn Product Quality Score by Gender
Fort Dearborn's Product Quality score was rated 1.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Fort Dearborn.
Male
1.9/5
Female
N/A
Fort Dearborn Product Quality Score by Ethnicity
Fort Dearborn's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fort Dearborn.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Fort Dearborn Pricing
Fort Dearborn ROI & Value For Money
3.1/5
Fort Dearborn has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Fort Dearborn's overall ROI score rated by its users and customers.
Quick Insights into Fort Dearborn ROI
Fort Dearborn's ROI score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Fort Dearborn's ROI score.
Ranked Fort Dearborn ROI the Highest
Fort Dearborn ROI Score by Gender
Fort Dearborn's ROI score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Fort Dearborn.
Male
1.5/5
Female
N/A
Fort Dearborn ROI Score by Ethnicity
Fort Dearborn's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fort Dearborn.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Fort Dearborn Customer Satisfaction (CSAT)
Fort Dearborn Customer Satisfaction (CSAT) Score
73 / 100
Fort Dearborn has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fort Dearborn Customer Satisfaction
Fort Dearborn's Customer Satisfaction score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Fort Dearborn's Customer Satisfaction.
Ranked Fort Dearborn Customer Satisfaction the Highest
Fort Dearborn Customer Satisfaction Score by Gender
Fort Dearborn's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Fort Dearborn.
25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Fort Dearborn Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fort Dearborn's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fort Dearborn.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Fort Dearborn Customer Service
3.2/5
Fort Dearborn has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Fort Dearborn's overall Customer Service score rated by its users and customers.
About Fort Dearborn's Customer Service
Address
1530 Morse Avenue, Elk Grove Village, IL
Website
http://www.fortdearborn.com/
Phone Number
847-357-9500
Quick Insights into Fort Dearborn Customer Service
Fort Dearborn's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Fort Dearborn's Customer Service score.
Ranked Fort Dearborn Customer Service the Highest
Fort Dearborn Customer Service Score by Gender
Fort Dearborn's Customer Service score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Fort Dearborn.
Male
1.5/5
Female
N/A
Fort Dearborn Customer Service Score by Ethnicity
Fort Dearborn's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fort Dearborn.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Fort Dearborn as an Employer
2.4/5
Fort Dearborn has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Fort Dearborn scored a 14 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Fort Dearborn would recommend the brand to a friend. ENPS measures how likely Fort Dearborn employees would recommend working at Fort Dearborn to a friend.
Net Promoter Score
14
NPS Score
| 47% | Promoters |
|---|---|
| 20% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-48
eNPS Score
| 17% | Promoters |
|---|---|
| 18% | Passive |
| 65% | Detractors |
