28
NPS
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Fossil
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About Fossil's Brand
Fossil develop mobile applications and they are modern vintage design bran
Brand at a Glance
84%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Fossil NPS
Fossil's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether Fossil's customers would recommend using the product based on a scale of -100 to 100.
Fossil Overall NPS
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
Fossil NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 23 | Jul 2023 | 23 |
Aug 2023 22 | Aug 2023 | 22 |
Oct 2023 21 | Oct 2023 | 21 |
Dec 2023 18 | Dec 2023 | 18 |
Jan 2024 20 | Jan 2024 | 20 |
Mar 2024 21 | Mar 2024 | 21 |
May 2024 25 | May 2024 | 25 |
Jun 2024 26 | Jun 2024 | 26 |
Sep 2024 28 | Sep 2024 | 28 |
Jan 2025 30 | Jan 2025 | 30 |
Mar 2025 31 | Mar 2025 | 31 |
Jan 2026 29 | Jan 2026 | 29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fossil NPS by Gender
Female customers rated Fossil's NPS 41 points higher than Male customers.
Male
25
Fossil's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
66
Fossil's NPS was rated 66 by Female customers on Comparably.
83%
Promoters
0%
Passives
17%
Detractors
Fossil NPS by Ethnicity
Fossil's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Other 100 | Other | 100 |
Fossil NPS by Age
Fossil's NPS was rated 50 points by customers ages 26-30 on Comparably.
Fossil NPS by Usage
Fossil's NPS was rated the highest by customers who have used Fossil's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Fossil Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Fossil users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Fossil Customer Loyalty Score by Gender
Female customers rated Fossil's Customer Loyalty score 30% higher than Male customers.
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Male
55%
Yes
Female
85%
Yes
Fossil Customer Loyalty Score by Ethnicity
Fossil's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fossil.
70
out of 100
Caucasian
100
out of 100
Other
Fossil Customer Loyalty Score by Age
Fossil's Customer Loyalty score was rated 78% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fossil.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
Fossil Customer Loyalty Score by Usage
Fossil's Customer Loyalty score was rated the highest by customers who have used Fossil's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Fossil Product Quality
4/5
Fossil has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Fossil Product Information
Fossil’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.fossil.com
- Company Size
- 10,000+ Employees
Industry
Ecommerce and Marketplaces
Quick Insights into Fossil Product Quality
Fossil's Product Quality score was rated highest by customers who have used Fossil's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Fossil Product Quality the Highest
Ranked Fossil Product Quality the Lowest
Fossil Product Quality Score by Gender
Female customers rated Fossil's Product Quality score 0.9 stars higher than Male customers.
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Male
3.5/5
Female
4.4/5
Fossil Product Quality Score by Ethnicity
Fossil's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fossil.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 5 | Other | 5 |
Fossil Product Quality Score by Age
Fossil's Product Quality score was rated 4.1 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fossil.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
Fossil Product Quality Score by Usage
Fossil's Product Quality score was rated the highest by customers who have used Fossil's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fossil Pricing
Fossil ROI & Value For Money
3.9/5
Fossil has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Fossil ROI
Fossil's ROI score was rated highest by customers who have used Fossil's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Fossil ROI the Highest
Ranked Fossil ROI the Lowest
Fossil ROI Score by Gender
Female customers rated Fossil's ROI score 1.4 stars higher than Male customers.
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Male
3.1/5
Female
4.5/5
Fossil ROI Score by Ethnicity
Fossil's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fossil.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 4.6 | Other | 4.6 |
Fossil ROI Score by Age
Fossil's ROI score was rated 4.2 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Fossil.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
Fossil ROI Score by Usage
Fossil's ROI score was rated the highest by customers who have used Fossil's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fossil Customer Satisfaction (CSAT)
Fossil Customer Satisfaction (CSAT) Score
81 / 100
Fossil has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
35%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fossil Customer Satisfaction
Fossil's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Male customers.
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Ranked Fossil Customer Satisfaction the Highest
Ranked Fossil Customer Satisfaction the Lowest
Fossil Customer Satisfaction Score by Gender
Fossil's Customer Satisfaction score was rated 75 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Fossil.
75 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
75 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Fossil Customer Satisfaction Score by Ethnicity
CSAT according to Other
Fossil's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fossil.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Fossil Customer Satisfaction Score by Age
Fossil's Customer Satisfaction score was rated 66 points by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Fossil.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 66% |
Fossil Customer Service
4.1/5
Fossil has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Fossil's Customer Service
Address
Richardson, TX
Website
http://www.fossil.com
Phone Number
1(800)449-3056
Quick Insights into Fossil Customer Service
Fossil's Customer Service score was rated highest by customers who have used Fossil's products/services for 2 to 5 Years, and rated lowest by Male customers.
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Ranked Fossil Customer Service the Highest
Ranked Fossil Customer Service the Lowest
Fossil Customer Service Score by Gender
Female customers rated Fossil's Customer Service score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Fossil.
Male
3.7/5
Female
4.8/5
Fossil Customer Service Score by Ethnicity
Fossil's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fossil.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Other 4.8 | Other | 4.8 |
Fossil Customer Service Score by Age
Fossil's Customer Service score was rated 4.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fossil.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
Fossil Customer Service Score by Usage
Fossil's Customer Service score was rated 4.8 stars by customers who have used Fossil's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Fossil as an Employer
3.9/5
Fossil has a 3.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Fossil scored a 28 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Fossil would recommend the brand to a friend. ENPS measures how likely Fossil employees would recommend working at Fossil to a friend.
Net Promoter Score
28
NPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
35
eNPS Score
| 58% | Promoters |
|---|---|
| 19% | Passive |
| 23% | Detractors |
