4
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Friendly's Ice Cream
Marketing or Exec? Claim Your Free Account
About Friendly's Ice Cream's Brand
Brand at a Glance
74%
Customer Loyalty
4/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
Friendly's Ice Cream NPS
Friendly's Ice Cream's Net Promoter Score (NPS) is a 4 with 43% Promoters, 18% Passives, and 39% Detractors. Net Promoter Score tracks whether Friendly's Ice Cream's customers would recommend using the product based on a scale of -100 to 100.
Friendly's Ice Cream Overall NPS
| 43% | Promoters |
|---|---|
| 18% | Passives |
| 39% | Detractors |
Friendly's Ice Cream NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 44 | May 2022 | 44 |
Jun 2022 54 | Jun 2022 | 54 |
Aug 2022 58 | Aug 2022 | 58 |
Sep 2022 62 | Sep 2022 | 62 |
Oct 2022 50 | Oct 2022 | 50 |
Dec 2022 31 | Dec 2022 | 31 |
Mar 2023 22 | Mar 2023 | 22 |
May 2023 17 | May 2023 | 17 |
Jul 2023 10 | Jul 2023 | 10 |
Mar 2024 4 | Mar 2024 | 4 |
May 2024 9 | May 2024 | 9 |
Jan 2026 4 | Jan 2026 | 4 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Friendly's Ice Cream Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Friendly's Ice Cream users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Friendly's Ice Cream Product Quality
4/5
Friendly's Ice Cream has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Friendly's Ice Cream's overall Product Quality score rated by its users and customers.
Friendly's Ice Cream Product Information
Friendly's Ice Cream’s product quality score is a 4 out of 5 as rated by its users and customers.
Friendly's Ice Cream Pricing
Friendly's Ice Cream ROI & Value For Money
3.3/5
Friendly's Ice Cream has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Friendly's Ice Cream's overall ROI score rated by its users and customers.
Friendly's Ice Cream Customer Satisfaction (CSAT)
Friendly's Ice Cream Customer Satisfaction (CSAT) Score
60 / 100
Friendly's Ice Cream has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
13%
Satisfied
47%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
13%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Friendly's Ice Cream Customer Service
3.6/5
Friendly's Ice Cream has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Friendly's Ice Cream's overall Customer Service score rated by its users and customers.
About Friendly's Ice Cream's Customer Service
Website
https://www.friendlysrestaurants.com/
Friendly's Ice Cream as an Employer
2.7/5
Friendly's Ice Cream has a 2.7/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Friendly's Ice Cream scored a 4 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Friendly's Ice Cream would recommend the brand to a friend. ENPS measures how likely Friendly's Ice Cream employees would recommend working at Friendly's Ice Cream to a friend.
Net Promoter Score
4
NPS Score
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 34% | Promoters |
|---|---|
| 9% | Passive |
| 57% | Detractors |
