2
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Fruit of the Loom
Marketing or Exec? Claim Your Free Account
About Fruit of the Loom's Brand
Fruit of the Loom colorful T-shirts and underwear known by consumers in all corners of the globe with providing quality, value and style.
Brand at a Glance
77%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Fruit of the Loom NPS
Fruit of the Loom's Net Promoter Score (NPS) is a 2 with 43% Promoters, 16% Passives, and 41% Detractors. Net Promoter Score tracks whether Fruit of the Loom's customers would recommend using the product based on a scale of -100 to 100.
Fruit of the Loom Overall NPS
| 43% | Promoters |
|---|---|
| 16% | Passives |
| 41% | Detractors |
Fruit of the Loom NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 17 | Nov 2023 | 17 |
Jan 2024 16 | Jan 2024 | 16 |
Feb 2024 21 | Feb 2024 | 21 |
Mar 2024 12 | Mar 2024 | 12 |
Apr 2024 12 | Apr 2024 | 12 |
Jun 2024 12 | Jun 2024 | 12 |
Jul 2024 10 | Jul 2024 | 10 |
Sep 2024 9 | Sep 2024 | 9 |
Dec 2024 7 | Dec 2024 | 7 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 2 | Mar 2025 | 2 |
Jan 2026 2 | Jan 2026 | 2 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fruit of the Loom NPS by Gender
Male customers rated Fruit of the Loom's NPS 46 points higher than Female customers.
Male
46
Fruit of the Loom's NPS was rated 46 by Male customers on Comparably.
73%
Promoters
0%
Passives
27%
Detractors
Female
0
Fruit of the Loom's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Fruit of the Loom NPS by Ethnicity
Fruit of the Loom's NPS was rated 57 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Fruit of the Loom NPS by Age
Fruit of the Loom's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Fruit of the Loom NPS by Usage
Fruit of the Loom's NPS was rated the highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 100 | 2 to 5 Years | 100 |
Over 10 Years 40 | Over 10 Years | 40 |
Fruit of the Loom Customer Reviews
Out of the 2 Fruit of the Loom customer reviews 2 were positive and 0 were constructive. Fruit of the Loom customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Fruit of the Loom Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Fruit of the Loom users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Fruit of the Loom Customer Loyalty Score by Gender
Female customers rated Fruit of the Loom's Customer Loyalty score 8% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Fruit of the Loom.
Male
92%
Yes
Female
100%
Yes
Fruit of the Loom Customer Loyalty Score by Ethnicity
Fruit of the Loom's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fruit of the Loom.
100
out of 100
Caucasian
Fruit of the Loom Customer Loyalty Score by Age
Fruit of the Loom's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fruit of the Loom.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 55% | 56-60 | 55% |
66+ 100% | 66+ | 100% |
Fruit of the Loom Customer Loyalty Score by Usage
Fruit of the Loom's Customer Loyalty score was rated the highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Fruit of the Loom Product Quality
3.7/5
Fruit of the Loom has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Fruit of the Loom's overall Product Quality score rated by its users and customers.
Fruit of the Loom Product Information
Fruit of the Loom’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://fruit.com
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Social
Quick Insights into Fruit of the Loom Product Quality
Fruit of the Loom's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Fruit of the Loom's Product Quality.
Ranked Fruit of the Loom Product Quality the Highest
Ranked Fruit of the Loom Product Quality the Lowest
Fruit of the Loom Product Quality Score by Gender
Male customers rated Fruit of the Loom's Product Quality score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Fruit of the Loom.
Male
4.2/5
Female
3.5/5
Fruit of the Loom Product Quality Score by Ethnicity
Fruit of the Loom's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fruit of the Loom.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Fruit of the Loom Product Quality Score by Age
Fruit of the Loom's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fruit of the Loom.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 4.1 | 56-60 | 4.1 |
66+ 3.8 | 66+ | 3.8 |
Fruit of the Loom Product Quality Score by Usage
Fruit of the Loom's Product Quality score was rated the highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Fruit of the Loom Pricing
Fruit of the Loom ROI & Value For Money
3.8/5
Fruit of the Loom has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Fruit of the Loom's overall ROI score rated by its users and customers.
Quick Insights into Fruit of the Loom ROI
Fruit of the Loom's ROI score was rated highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Fruit of the Loom's ROI score.
Ranked Fruit of the Loom ROI the Highest
Ranked Fruit of the Loom ROI the Lowest
Fruit of the Loom ROI Score by Gender
Male customers rated Fruit of the Loom's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Fruit of the Loom.
Male
3.9/5
Female
3.3/5
Fruit of the Loom ROI Score by Ethnicity
Fruit of the Loom's ROI score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fruit of the Loom.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Fruit of the Loom ROI Score by Age
Fruit of the Loom's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Fruit of the Loom.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.6 | 56-60 | 3.6 |
66+ 4.8 | 66+ | 4.8 |
Fruit of the Loom ROI Score by Usage
Fruit of the Loom's ROI score was rated the highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Fruit of the Loom Customer Satisfaction (CSAT)
Fruit of the Loom Customer Satisfaction (CSAT) Score
65 / 100
Fruit of the Loom has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
15%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
3%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fruit of the Loom Customer Satisfaction
Fruit of the Loom's Customer Satisfaction score was rated highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Fruit of the Loom's Customer Satisfaction.
Ranked Fruit of the Loom Customer Satisfaction the Highest
Ranked Fruit of the Loom Customer Satisfaction the Lowest
Fruit of the Loom Customer Satisfaction Score by Gender
Male customers rated Fruit of the Loom's Customer Satisfaction score 19 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Fruit of the Loom.
86 / 100
MaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Fruit of the Loom Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fruit of the Loom's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fruit of the Loom.
83 / 100
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
Fruit of the Loom Customer Satisfaction Score by Age
Fruit of the Loom's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Fruit of the Loom.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 67% | |||||||||||||||
| 66+ | 100% |
Fruit of the Loom Customer Satisfaction Score by Usage
Fruit of the Loom's Customer Satisfaction score was rated the highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Fruit of the Loom Customer Service
3.8/5
Fruit of the Loom has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Fruit of the Loom's overall Customer Service score rated by its users and customers.
About Fruit of the Loom's Customer Service
Address
Bowling Green, KY
Website
http://fruit.com
Phone Number
(270) 745-0074
Quick Insights into Fruit of the Loom Customer Service
Fruit of the Loom's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.
Sign Up to unlock insights into how customers have ranked Fruit of the Loom's Customer Service score.
Ranked Fruit of the Loom Customer Service the Highest
Ranked Fruit of the Loom Customer Service the Lowest
Fruit of the Loom Customer Service Score by Gender
Female customers rated Fruit of the Loom's Customer Service score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Fruit of the Loom.
Male
3.8/5
Female
4.1/5
Fruit of the Loom Customer Service Score by Ethnicity
Fruit of the Loom's Customer Service score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fruit of the Loom.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Fruit of the Loom Customer Service Score by Age
Fruit of the Loom's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fruit of the Loom.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.6 | 56-60 | 3.6 |
66+ 5 | 66+ | 5 |
Fruit of the Loom Customer Service Score by Usage
Fruit of the Loom's Customer Service score was rated the highest by customers who have used Fruit of the Loom's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Fruit of the Loom as an Employer
3.7/5
Fruit of the Loom has a 3.7/5 stars for its overall company culture rated by their employees
top
30%
CEO of Fruit of the Loom
In the Top 30% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Fruit of the Loom scored a 2 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Fruit of the Loom would recommend the brand to a friend. ENPS measures how likely Fruit of the Loom employees would recommend working at Fruit of the Loom to a friend.
Net Promoter Score
2
NPS Score
| 43% | Promoters |
|---|---|
| 16% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 46% | Promoters |
|---|---|
| 15% | Passive |
| 39% | Detractors |
