-18
NPS
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Fulton Bank
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About Fulton Bank's Brand
Fulton Financial Corporation is a $25 billion financial holding company headquartered in Lancaster, PA with locations in PA, MD, DE, VA & NJ.
Brand at a Glance
78%
Customer Loyalty
2.7/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service
Fulton Bank NPS
Fulton Bank's Net Promoter Score (NPS) is a -18 with 30% Promoters, 22% Passives, and 48% Detractors. Net Promoter Score tracks whether Fulton Bank's customers would recommend using the product based on a scale of -100 to 100.
Fulton Bank Overall NPS
| 30% | Promoters |
|---|---|
| 22% | Passives |
| 48% | Detractors |
Fulton Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -16 | Feb 2023 | -16 |
May 2023 -8 | May 2023 | -8 |
Aug 2023 0 | Aug 2023 | 0 |
Oct 2023 0 | Oct 2023 | 0 |
Nov 2023 4 | Nov 2023 | 4 |
Jan 2024 -1 | Jan 2024 | -1 |
Apr 2024 0 | Apr 2024 | 0 |
Aug 2024 -5 | Aug 2024 | -5 |
Oct 2024 -8 | Oct 2024 | -8 |
Apr 2025 -12 | Apr 2025 | -12 |
Sep 2025 -16 | Sep 2025 | -16 |
Oct 2025 -19 | Oct 2025 | -19 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fulton Bank NPS by Gender
Female customers rated Fulton Bank's NPS 57 points higher than Male customers.
Male
-100
Fulton Bank's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
-43
Fulton Bank's NPS was rated -43 by Female customers on Comparably.
14%
Promoters
29%
Passives
57%
Detractors
Fulton Bank NPS by Ethnicity
Fulton Bank's NPS was rated -51 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Fulton Bank NPS by Age
Fulton Bank's NPS was rated -67 points by customers ages 66+ on Comparably.
Fulton Bank NPS by Usage
Fulton Bank's NPS was rated the highest by customers who have used Fulton Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -33 | 2 to 5 Years | -33 |
Over 10 Years -66 | Over 10 Years | -66 |
Fulton Bank Customer Reviews
Out of the 4 Fulton Bank customer reviews 1 was positive and 3 were constructive. Fulton Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Fulton Bank Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Fulton Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Fulton Bank Customer Loyalty Score by Gender
Female customers rated Fulton Bank's Customer Loyalty score 22% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Fulton Bank.
Male
78%
Yes
Female
100%
Yes
Fulton Bank Customer Loyalty Score by Ethnicity
Fulton Bank's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fulton Bank.
100
out of 100
Caucasian
Fulton Bank Customer Loyalty Score by Age
Fulton Bank's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fulton Bank.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 100% | 66+ | 100% |
Fulton Bank Customer Loyalty Score by Usage
Fulton Bank's Customer Loyalty score was rated 100% by customers who have used Fulton Bank's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Fulton Bank Product Quality
2.7/5
Fulton Bank has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Fulton Bank Product Information
Fulton Bank’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://www.fultonbank.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into Fulton Bank Product Quality
Fulton Bank's Product Quality score was rated highest by customers ages 66+, and rated lowest by Male customers.
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Ranked Fulton Bank Product Quality the Highest
Ranked Fulton Bank Product Quality the Lowest
Fulton Bank Product Quality Score by Gender
Female customers rated Fulton Bank's Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Fulton Bank.
Male
1.7/5
Female
2.2/5
Fulton Bank Product Quality Score by Ethnicity
Fulton Bank's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fulton Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Fulton Bank Product Quality Score by Age
Fulton Bank's Product Quality score was rated 2.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fulton Bank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.5 | 66+ | 2.5 |
Fulton Bank Product Quality Score by Usage
Fulton Bank's Product Quality score was rated the highest by customers who have used Fulton Bank's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Fulton Bank Pricing
Fulton Bank ROI & Value For Money
2.9/5
Fulton Bank has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Fulton Bank ROI
Fulton Bank's ROI score was rated highest by customers who have used Fulton Bank's products/services for Over 10 Years, and rated lowest by Male customers.
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Ranked Fulton Bank ROI the Highest
Ranked Fulton Bank ROI the Lowest
Fulton Bank ROI Score by Gender
Female customers rated Fulton Bank's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Fulton Bank.
Male
1.9/5
Female
2.1/5
Fulton Bank ROI Score by Ethnicity
Fulton Bank's ROI score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fulton Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Fulton Bank ROI Score by Age
Fulton Bank's ROI score was rated 2.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Fulton Bank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.1 | 66+ | 2.1 |
Fulton Bank ROI Score by Usage
Fulton Bank's ROI score was rated the highest by customers who have used Fulton Bank's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fulton Bank Customer Satisfaction (CSAT)
Fulton Bank Customer Satisfaction (CSAT) Score
48 / 100
Fulton Bank has an overall Customer Satisfaction score of 48 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
24%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
24%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fulton Bank Customer Satisfaction
Fulton Bank's Customer Satisfaction score was rated highest by customers who have used Fulton Bank's products/services for 2 to 5 Years, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Fulton Bank's Customer Satisfaction.
Ranked Fulton Bank Customer Satisfaction the Highest
Ranked Fulton Bank Customer Satisfaction the Lowest
Fulton Bank Customer Satisfaction Score by Gender
Female customers rated Fulton Bank's Customer Satisfaction score 0 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Fulton Bank.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 50% | |
Very Dissatisfied | 25% |
58 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 28% |
Fulton Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fulton Bank's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fulton Bank.
50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
16%
Fulton Bank Customer Satisfaction Score by Age
Fulton Bank's Customer Satisfaction score was rated 34 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Fulton Bank.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 34% |
Fulton Bank Customer Satisfaction Score by Usage
Fulton Bank's Customer Satisfaction score was rated the highest by customers who have used Fulton Bank's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Fulton Bank Customer Service
2.8/5
Fulton Bank has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Fulton Bank's Customer Service
Address
1 Penn Square, Lancaster, PA 17602
Website
http://www.fultonbank.com
Phone Number
866-434-1014
Fulton Bank's Social Links
Quick Insights into Fulton Bank Customer Service
Fulton Bank's Customer Service score was rated highest by customers ages 66+, and rated lowest by Male customers.
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Ranked Fulton Bank Customer Service the Highest
Ranked Fulton Bank Customer Service the Lowest
Fulton Bank Customer Service Score by Gender
Fulton Bank's Customer Service score was rated 2 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Fulton Bank.
Male
2/5
Female
2/5
Fulton Bank Customer Service Score by Ethnicity
Fulton Bank's Customer Service score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fulton Bank.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Fulton Bank Customer Service Score by Age
Fulton Bank's Customer Service score was rated 2.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fulton Bank.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.5 | 66+ | 2.5 |
Fulton Bank Customer Service Score by Usage
Fulton Bank's Customer Service score was rated the highest by customers who have used Fulton Bank's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Fulton Bank as an Employer
2.8/5
Fulton Bank has a 2.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Fulton Bank scored a -18 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Fulton Bank would recommend the brand to a friend. ENPS measures how likely Fulton Bank employees would recommend working at Fulton Bank to a friend.
Net Promoter Score
-18
NPS Score
| 30% | Promoters |
|---|---|
| 22% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-3
eNPS Score
| 44% | Promoters |
|---|---|
| 9% | Passive |
| 47% | Detractors |
