52
NPS
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G Adventures
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About G Adventures' Brand
Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a small group adventure travel operator offering more than 700 tours in 100 countries.
Brand at a Glance
70%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
G Adventures NPS
G Adventures's Net Promoter Score (NPS) is a 52 with 71% Promoters, 10% Passives, and 19% Detractors. Net Promoter Score tracks whether G Adventures's customers would recommend using the product based on a scale of -100 to 100.
G Adventures Overall NPS
| 71% | Promoters |
|---|---|
| 10% | Passives |
| 19% | Detractors |
G Adventures NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 40 | Feb 2024 | 40 |
Mar 2024 39 | Mar 2024 | 39 |
Apr 2024 35 | Apr 2024 | 35 |
May 2024 38 | May 2024 | 38 |
Jul 2024 40 | Jul 2024 | 40 |
Sep 2024 43 | Sep 2024 | 43 |
Jan 2025 47 | Jan 2025 | 47 |
Feb 2025 49 | Feb 2025 | 49 |
Jul 2025 50 | Jul 2025 | 50 |
Aug 2025 49 | Aug 2025 | 49 |
Sep 2025 50 | Sep 2025 | 50 |
Jan 2026 52 | Jan 2026 | 52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
G Adventures NPS by Gender
Male customers rated G Adventures's NPS 12 points higher than Female customers.
Male
49
G Adventures's NPS was rated 49 by Male customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Female
37
G Adventures's NPS was rated 37 by Female customers on Comparably.
64%
Promoters
9%
Passives
27%
Detractors
G Adventures NPS by Ethnicity
G Adventures's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 23 | Caucasian | 23 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
G Adventures NPS by Age
G Adventures's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
G Adventures NPS by Usage
G Adventures's NPS was rated the highest by customers who have used G Adventures's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 61 | Less than 1 Year | 61 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
G Adventures Customer Reviews
Out of the 9 G Adventures customer reviews 7 were positive and 2 were constructive. G Adventures customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
G Adventures Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of G Adventures users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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G Adventures Customer Loyalty Score by Gender
Male customers rated G Adventures's Customer Loyalty score 33% higher than Female customers.
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Male
100%
Yes
Female
67%
Yes
G Adventures Customer Loyalty Score by Ethnicity
G Adventures's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of G Adventures.
80
out of 100
Caucasian
55
out of 100
Asian or Pacific Islander
G Adventures Customer Loyalty Score by Age
G Adventures's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
41-45 70% | 41-45 | 70% |
61-65 70% | 61-65 | 70% |
G Adventures Customer Loyalty Score by Usage
G Adventures's Customer Loyalty score was rated the highest by customers who have used G Adventures's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
G Adventures Customer Loyalty Score by Industry
G Adventures's Customer Loyalty score was rated 100% by Tech industry customers.
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G Adventures Product Quality
3.9/5
G Adventures has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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G Adventures Product Information
G Adventures’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated G Adventures's product the highest.
- Website
- http://www.gadventures.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into G Adventures Product Quality
G Adventures's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked G Adventures Product Quality the Highest
Ranked G Adventures Product Quality the Lowest
G Adventures Product Quality Score by Gender
Female customers rated G Adventures's Product Quality score 0.1 stars higher than Male customers.
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Male
3.9/5
Female
4/5
G Adventures Product Quality Score by Ethnicity
G Adventures's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of G Adventures.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
G Adventures Product Quality Score by Age
G Adventures's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of G Adventures.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
61-65 1.6 | 61-65 | 1.6 |
G Adventures Product Quality Score by Usage
G Adventures's Product Quality score was rated the highest by customers who have used G Adventures's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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G Adventures Product Quality Score by Industry
G Adventures's Product Quality score was rated 4.3 stars by Tech industry customers.
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G Adventures Pricing
G Adventures ROI & Value For Money
4/5
G Adventures has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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G Adventures Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into G Adventures ROI
G Adventures's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 61-65.
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Ranked G Adventures ROI the Highest
Ranked G Adventures ROI the Lowest
G Adventures ROI Score by Gender
Male customers rated G Adventures's ROI score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
G Adventures ROI Score by Ethnicity
G Adventures's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of G Adventures.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
G Adventures ROI Score by Age
G Adventures's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of G Adventures.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
41-45 4.1 | 41-45 | 4.1 |
61-65 2 | 61-65 | 2 |
G Adventures ROI Score by Usage
G Adventures's ROI score was rated the highest by customers who have used G Adventures's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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G Adventures ROI Score by Industry
G Adventures's ROI score was rated 4.5 stars by Tech industry customers.
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G Adventures Customer Satisfaction (CSAT)
G Adventures Customer Satisfaction (CSAT) Score
69 / 100
G Adventures has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into G Adventures Customer Satisfaction
G Adventures's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 61-65.
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Ranked G Adventures Customer Satisfaction the Highest
Ranked G Adventures Customer Satisfaction the Lowest
G Adventures Customer Satisfaction Score by Gender
Male customers rated G Adventures's Customer Satisfaction score 10 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of G Adventures.
83 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
73 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
G Adventures Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
G Adventures' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
56%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
11%
CSAT according to Asian or Pacific Islander
G Adventures' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
G Adventures Customer Satisfaction Score by Age
G Adventures's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of G Adventures.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 61-65 | 33% |
G Adventures Customer Satisfaction Score by Usage
G Adventures's Customer Satisfaction score was rated the highest by customers who have used G Adventures's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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G Adventures Customer Satisfaction Score by Industry
G Adventures's Customer Satisfaction score was rated 100 points by Tech industry customers.
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{
"title": "G Adventures Customer Satisfaction Score by Industry",
"text": "G Adventures's Customer Satisfaction score was rated 100 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "G Adventures's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}G Adventures Customer Service
4.1/5
G Adventures has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About G Adventures's Customer Service
Address
19 Charlotte St, M5V 2H5 Canada
Website
http://www.gadventures.com
Phone Number
416-260-0999
Quick Insights into G Adventures Customer Service
G Adventures's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.
Sign Up to unlock insights into how customers have ranked G Adventures' Customer Service score.
Ranked G Adventures Customer Service the Highest
Ranked G Adventures Customer Service the Lowest
G Adventures Customer Service Score by Gender
Male customers rated G Adventures's Customer Service score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of G Adventures.
Male
4/5
Female
3.9/5
G Adventures Customer Service Score by Ethnicity
G Adventures's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of G Adventures.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
G Adventures Customer Service Score by Age
G Adventures's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of G Adventures.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
41-45 4.5 | 41-45 | 4.5 |
61-65 2.1 | 61-65 | 2.1 |
G Adventures Customer Service Score by Usage
G Adventures's Customer Service score was rated the highest by customers who have used G Adventures's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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G Adventures Customer Service Score by Industry
G Adventures's Customer Service score was rated 4.5 stars by Tech industry customers.
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G Adventures as an Employer
4.3/5
G Adventures has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
G Adventures scored a 52 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of G Adventures would recommend the brand to a friend. ENPS measures how likely G Adventures employees would recommend working at G Adventures to a friend.
Net Promoter Score
52
NPS Score
| 71% | Promoters |
|---|---|
| 10% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
