

Gaia Herbs manufactures and sells medicinal herbs, offering single herbs, liquid herbal extracts, herbal teas, and Gaia organic products.
Gaia Herbs's Net Promoter Score (NPS) is a -26 with 37% Promoters, 0% Passives, and 63% Detractors. Net Promoter Score tracks whether Gaia Herbs's customers would recommend using the product based on a scale of -100 to 100.
| 37% | Promoters |
|---|---|
| 0% | Passives |
| 63% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2022 100 | Jan 2022 | 100 |
Feb 2022 100 | Feb 2022 | 100 |
Jun 2022 33 | Jun 2022 | 33 |
Dec 2022 0 | Dec 2022 | 0 |
Feb 2023 -20 | Feb 2023 | -20 |
Jun 2023 -33 | Jun 2023 | -33 |
Oct 2023 -43 | Oct 2023 | -43 |
Jun 2025 -25 | Jun 2025 | -25 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gaia Herbs's NPS was rated -34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Gaia Herbs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gaia Herbs's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Gaia Herbs has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Gaia Herbs’s product quality score is a 3.6 out of 5 as rated by its users and customers.
Gaia Herbs's Product Quality score was rated highest by Caucasian customers.
Gaia Herbs's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Gaia Herbs has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Gaia Herbs's ROI score was rated highest by Caucasian customers.
Gaia Herbs's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Gaia Herbs has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Gaia Herbs's Customer Satisfaction score was rated highest by Caucasian customers.
Gaia Herbs' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Gaia Herbs has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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101 Gaia Herbs Drive, Brevard, NC 28712
http://gaiaherbs.com
828-577-2095
Gaia Herbs's Customer Service score was rated highest by Caucasian customers.
Gaia Herbs's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Gaia Herbs has a 2.4/5 stars for its overall company culture rated by their employees

Gaia Herbs scored a -26 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Gaia Herbs would recommend the brand to a friend. ENPS measures how likely Gaia Herbs employees would recommend working at Gaia Herbs to a friend.
| 37% | Promoters |
|---|---|
| 0% | Passive |
| 63% | Detractors |
| 19% | Promoters |
|---|---|
| 25% | Passive |
| 56% | Detractors |