28
NPS
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Gatorade
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About Gatorade's Brand
Sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports.
Brand at a Glance
77%
Customer Loyalty
4.1/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service
Gatorade NPS
Gatorade's Net Promoter Score (NPS) is a 28 with 56% Promoters, 16% Passives, and 28% Detractors. Net Promoter Score tracks whether Gatorade's customers would recommend using the product based on a scale of -100 to 100.
Gatorade Overall NPS
| 56% | Promoters |
|---|---|
| 16% | Passives |
| 28% | Detractors |
Gatorade NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 13 | Sep 2023 | 13 |
Oct 2023 8 | Oct 2023 | 8 |
Nov 2023 8 | Nov 2023 | 8 |
Jan 2024 16 | Jan 2024 | 16 |
Apr 2024 23 | Apr 2024 | 23 |
May 2024 28 | May 2024 | 28 |
Sep 2024 34 | Sep 2024 | 34 |
Oct 2024 32 | Oct 2024 | 32 |
Nov 2024 33 | Nov 2024 | 33 |
Feb 2025 29 | Feb 2025 | 29 |
Mar 2025 30 | Mar 2025 | 30 |
Sep 2025 28 | Sep 2025 | 28 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gatorade NPS by Age
Gatorade's NPS was rated 20 points by customers ages 18-25 on Comparably.
Gatorade Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Gatorade users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Gatorade Customer Loyalty Score by Age
Gatorade's Customer Loyalty score was rated 64% by customers ages 18-25 on Comparably.
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| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
Gatorade Product Quality
4.1/5
Gatorade has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Gatorade Product Information
Gatorade’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.gatorade.com
Industry
Tech
Healthcare
Sports & Entertainment
Quick Insights into Gatorade Product Quality
Gatorade's Product Quality score was rated highest by customers ages 18-25.
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Ranked Gatorade Product Quality the Highest
Gatorade Product Quality Score by Age
Gatorade's Product Quality score was rated 4.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Gatorade.
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2
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5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
Gatorade Pricing
Gatorade ROI & Value For Money
3.5/5
Gatorade has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Gatorade ROI
Gatorade's ROI score was rated highest by customers ages 18-25.
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Ranked Gatorade ROI the Highest
Gatorade ROI Score by Age
Gatorade's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
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5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Gatorade Customer Satisfaction (CSAT)
Gatorade Customer Satisfaction (CSAT) Score
85 / 100
Gatorade has an overall Customer Satisfaction score of 85 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
35%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gatorade Customer Satisfaction
Gatorade's Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked Gatorade Customer Satisfaction the Highest
Gatorade Customer Satisfaction Score by Age
Gatorade's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Gatorade.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Gatorade Customer Service
3.8/5
Gatorade has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Gatorade's Customer Service
Address
Chicago, IL
Website
http://www.gatorade.com
Phone Number
312-222-7111
Quick Insights into Gatorade Customer Service
Gatorade's Customer Service score was rated highest by customers ages 18-25.
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Ranked Gatorade Customer Service the Highest
Gatorade Customer Service Score by Age
Gatorade's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Gatorade.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Gatorade as an Employer
4.6/5
Gatorade has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Gatorade scored a 28 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Gatorade would recommend the brand to a friend. ENPS measures how likely Gatorade employees would recommend working at Gatorade to a friend.
Net Promoter Score
28
NPS Score
| 56% | Promoters |
|---|---|
| 16% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
