-7
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
GenMark Diagnostics
Marketing or Exec? Claim Your Free Account
About GenMark Diagnostics' Brand
"GenMark Diagnostics, engages in the development, manufacturing, marketing, sale, and support of instruments and molecular tests."
Brand at a Glance
44%
Customer Loyalty
3/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
GenMark Diagnostics NPS
GenMark Diagnostics's Net Promoter Score (NPS) is a -7 with 43% Promoters, 7% Passives, and 50% Detractors. Net Promoter Score tracks whether GenMark Diagnostics's customers would recommend using the product based on a scale of -100 to 100.
GenMark Diagnostics Overall NPS
| 43% | Promoters |
|---|---|
| 7% | Passives |
| 50% | Detractors |
GenMark Diagnostics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 0 | Oct 2020 | 0 |
Dec 2020 0 | Dec 2020 | 0 |
Apr 2021 -25 | Apr 2021 | -25 |
Oct 2021 -40 | Oct 2021 | -40 |
Dec 2021 -17 | Dec 2021 | -17 |
Mar 2022 -1 | Mar 2022 | -1 |
Apr 2022 -13 | Apr 2022 | -13 |
May 2022 -22 | May 2022 | -22 |
Jul 2023 -10 | Jul 2023 | -10 |
Feb 2024 -18 | Feb 2024 | -18 |
Dec 2024 0 | Dec 2024 | 0 |
Oct 2025 -8 | Oct 2025 | -8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GenMark Diagnostics Customer Loyalty
44%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
44% of GenMark Diagnostics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
GenMark Diagnostics Product Quality
3/5
GenMark Diagnostics has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock GenMark Diagnostics' overall Product Quality score rated by its users and customers.
GenMark Diagnostics Product Information
GenMark Diagnostics’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.genmarkdx.com/
- Company Size
- 201-500 Employees
Industry
Biotech and Pharmaceuticals
GenMark Diagnostics Pricing
GenMark Diagnostics ROI & Value For Money
2.7/5
GenMark Diagnostics has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock GenMark Diagnostics' overall ROI score rated by its users and customers.
GenMark Diagnostics Customer Satisfaction (CSAT)
GenMark Diagnostics Customer Satisfaction (CSAT) Score
75 / 100
GenMark Diagnostics has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
GenMark Diagnostics Customer Service
2.8/5
GenMark Diagnostics has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock GenMark Diagnostics' overall Customer Service score rated by its users and customers.
About GenMark Diagnostics's Customer Service
Address
5964 La Place Ct, Carlsbad, CA 92008
Website
http://www.genmarkdx.com/
GenMark Diagnostics as an Employer
3.7/5
GenMark Diagnostics has a 3.7/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
GenMark Diagnostics scored a -7 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of GenMark Diagnostics would recommend the brand to a friend. ENPS measures how likely GenMark Diagnostics employees would recommend working at GenMark Diagnostics to a friend.
Net Promoter Score
-7
NPS Score
| 43% | Promoters |
|---|---|
| 7% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 23% | Promoters |
|---|---|
| 39% | Passive |
| 38% | Detractors |
