-26
NPS
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Girl Scouts
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About Girl Scouts' Brand
Girl Scouts is a youth organization strives to increase girls' awareness about the world, cross-cultural learning opportunities, and more.
Brand at a Glance
69%
Customer Loyalty
2.7/5
Product Quality
2.3/5
Pricing
2.8/5
Customer Service
Girl Scouts NPS
Girl Scouts's Net Promoter Score (NPS) is a -26 with 32% Promoters, 10% Passives, and 58% Detractors. Net Promoter Score tracks whether Girl Scouts's customers would recommend using the product based on a scale of -100 to 100.
Girl Scouts Overall NPS
| 32% | Promoters |
|---|---|
| 10% | Passives |
| 58% | Detractors |
Girl Scouts NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -18 | Oct 2023 | -18 |
Nov 2023 -20 | Nov 2023 | -20 |
Jan 2024 -21 | Jan 2024 | -21 |
Feb 2024 -23 | Feb 2024 | -23 |
Mar 2024 -25 | Mar 2024 | -25 |
May 2024 -25 | May 2024 | -25 |
Jun 2024 -23 | Jun 2024 | -23 |
Jul 2024 -23 | Jul 2024 | -23 |
Oct 2024 -24 | Oct 2024 | -24 |
Feb 2025 -24 | Feb 2025 | -24 |
Mar 2025 -26 | Mar 2025 | -26 |
Jan 2026 -26 | Jan 2026 | -26 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Girl Scouts NPS by Gender
Female customers rated Girl Scouts's NPS 30 points higher than Male customers.
Male
-58
Girl Scouts's NPS was rated -58 by Male customers on Comparably.
17%
Promoters
8%
Passives
75%
Detractors
Female
-28
Girl Scouts's NPS was rated -28 by Female customers on Comparably.
31%
Promoters
10%
Passives
59%
Detractors
Girl Scouts NPS by Ethnicity
Girl Scouts's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Other -57 | Other | -57 |
Girl Scouts NPS by Age
Girl Scouts's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Girl Scouts NPS by Usage
Girl Scouts's NPS was rated the highest by customers who have used Girl Scouts's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years -26 | Over 10 Years | -26 |
Girl Scouts Customer Reviews
Out of the 8 Girl Scouts customer reviews 4 were positive and 4 were constructive. Girl Scouts customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Girl Scouts Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Girl Scouts users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Girl Scouts Customer Loyalty Score by Gender
Male customers rated Girl Scouts's Customer Loyalty score 18% higher than Female customers.
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Male
78%
Yes
Female
60%
Yes
Girl Scouts Customer Loyalty Score by Ethnicity
Girl Scouts's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Girl Scouts.
70
out of 100
Caucasian
40
out of 100
Hispanic or Latino
36
out of 100
Other
Girl Scouts Customer Loyalty Score by Age
Girl Scouts's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Girl Scouts.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 40% | 31-35 | 40% |
36-40 64% | 36-40 | 64% |
41-45 55% | 41-45 | 55% |
46-50 82% | 46-50 | 82% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
61-65 55% | 61-65 | 55% |
66+ 70% | 66+ | 70% |
Girl Scouts Customer Loyalty Score by Usage
Girl Scouts's Customer Loyalty score was rated the highest by customers who have used Girl Scouts's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Girl Scouts Customer Loyalty Score by Industry
Girl Scouts's Customer Loyalty score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Girl Scouts Product Quality
2.7/5
Girl Scouts has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Girl Scouts Product Information
Girl Scouts’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Girl Scouts's product the highest. Reviewers from the Education industry rated Girl Scouts the lowest at 2.1.
- Website
- http://girlscouts.org
- Company Size
- 201-500 Employees
Industry
Tech
Non-Profit
Education
Quick Insights into Girl Scouts Product Quality
Girl Scouts's Product Quality score was rated highest by customers from the Non-Profit industry, and rated lowest by customers ages 31-35.
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Ranked Girl Scouts Product Quality the Highest
Ranked Girl Scouts Product Quality the Lowest
Girl Scouts Product Quality Score by Gender
Female customers rated Girl Scouts's Product Quality score 0.2 stars higher than Male customers.
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Male
2.4/5
Female
2.6/5
Girl Scouts Product Quality Score by Ethnicity
Girl Scouts's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Girl Scouts.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Other 1.8 | Other | 1.8 |
Girl Scouts Product Quality Score by Age
Girl Scouts's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Girl Scouts.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2 | 51-55 | 2 |
56-60 3.8 | 56-60 | 3.8 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.3 | 66+ | 2.3 |
Girl Scouts Product Quality Score by Usage
Girl Scouts's Product Quality score was rated the highest by customers who have used Girl Scouts's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Girl Scouts Product Quality Score by Industry
Girl Scouts's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Education industry customers.
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Girl Scouts Pricing
Girl Scouts ROI & Value For Money
2.3/5
Girl Scouts has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Girl Scouts' overall ROI score rated by its users and customers.
Girl Scouts Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Girl Scouts.
Quick Insights into Girl Scouts ROI
Girl Scouts's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked Girl Scouts' ROI score.
Ranked Girl Scouts ROI the Highest
Ranked Girl Scouts ROI the Lowest
Girl Scouts ROI Score by Gender
Female customers rated Girl Scouts's ROI score 0.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Girl Scouts.
Male
1.9/5
Female
2.3/5
Girl Scouts ROI Score by Ethnicity
Girl Scouts's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Girl Scouts.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Other 1.6 | Other | 1.6 |
Girl Scouts ROI Score by Age
Girl Scouts's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Girl Scouts.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2 | 41-45 | 2 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.8 | 51-55 | 1.8 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
Girl Scouts ROI Score by Usage
Girl Scouts's ROI score was rated the highest by customers who have used Girl Scouts's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Girl Scouts ROI Score by Industry
Girl Scouts's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Girl Scouts Customer Satisfaction (CSAT)
Girl Scouts Customer Satisfaction (CSAT) Score
38 / 100
Girl Scouts has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
19%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Girl Scouts Customer Satisfaction
Girl Scouts's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Girl Scouts Customer Satisfaction the Highest
Ranked Girl Scouts Customer Satisfaction the Lowest
Girl Scouts Customer Satisfaction Score by Gender
Female customers rated Girl Scouts's Customer Satisfaction score 18 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Girl Scouts.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 24% | |
Very Dissatisfied | 38% |
43 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 22% | |
Very Dissatisfied | 26% |
Girl Scouts Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Girl Scouts' Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Girl Scouts.
36 / 100
Very Satisfied
21%
Satisfied
15%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
32%
Very Dissatisfied
21%
CSAT according to Hispanic or Latino
Girl Scouts' Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Girl Scouts.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
Girl Scouts' Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Girl Scouts.
43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
Girl Scouts Customer Satisfaction Score by Age
Girl Scouts's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Girl Scouts.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 50% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 20% |
Girl Scouts Customer Satisfaction Score by Usage
Girl Scouts's Customer Satisfaction score was rated the highest by customers who have used Girl Scouts's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Girl Scouts Customer Satisfaction Score by Industry
Girl Scouts's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Girl Scouts Customer Satisfaction Score by Industry",
"text": "Girl Scouts's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Education industry customers.",
"bars": [
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"label": "Accounting",
"groupId": 495,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Girl Scouts's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Girl Scouts's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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}
]
}Girl Scouts Customer Service
2.8/5
Girl Scouts has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Girl Scouts' overall Customer Service score rated by its users and customers.
About Girl Scouts's Customer Service
Address
420 5th Ave, New York City, NY
Website
http://girlscouts.org
Phone Number
(212) 852-8000
Quick Insights into Girl Scouts Customer Service
Girl Scouts's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers from the Education industry.
Sign Up to unlock insights into how customers have ranked Girl Scouts' Customer Service score.
Ranked Girl Scouts Customer Service the Highest
Ranked Girl Scouts Customer Service the Lowest
Girl Scouts Customer Service Score by Gender
Girl Scouts's Customer Service score was rated 2.6 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Girl Scouts.
Male
2.6/5
Female
2.6/5
Girl Scouts Customer Service Score by Ethnicity
Girl Scouts's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Girl Scouts.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
Other 2.2 | Other | 2.2 |
Girl Scouts Customer Service Score by Age
Girl Scouts's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Girl Scouts.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 1.6 | 31-35 | 1.6 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.4 | 51-55 | 2.4 |
56-60 5 | 56-60 | 5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.6 | 66+ | 2.6 |
Girl Scouts Customer Service Score by Usage
Girl Scouts's Customer Service score was rated the highest by customers who have used Girl Scouts's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Girl Scouts Customer Service Score by Industry
Girl Scouts's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Education industry customers.
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Girl Scouts as an Employer
2.7/5
Girl Scouts has a 2.7/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Girl Scouts scored a -26 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of Girl Scouts would recommend the brand to a friend. ENPS measures how likely Girl Scouts employees would recommend working at Girl Scouts to a friend.
Net Promoter Score
-26
NPS Score
| 32% | Promoters |
|---|---|
| 10% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-22
eNPS Score
| 30% | Promoters |
|---|---|
| 18% | Passive |
| 52% | Detractors |
