12
NPS
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Good Housekeeping
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About Good Housekeeping's Brand
Good Housekeeping is your destination for everything from recipes to product reviews to home decor inspiration.
Brand at a Glance
79%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Good Housekeeping NPS
Good Housekeeping's Net Promoter Score (NPS) is a 12 with 37% Promoters, 38% Passives, and 25% Detractors. Net Promoter Score tracks whether Good Housekeeping's customers would recommend using the product based on a scale of -100 to 100.
Good Housekeeping Overall NPS
| 37% | Promoters |
|---|---|
| 38% | Passives |
| 25% | Detractors |
Good Housekeeping NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Jun 2022 0 | Jun 2022 | 0 |
Aug 2022 25 | Aug 2022 | 25 |
May 2023 0 | May 2023 | 0 |
Nov 2023 17 | Nov 2023 | 17 |
Apr 2024 13 | Apr 2024 | 13 |
Apr 2025 12 | Apr 2025 | 12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Good Housekeeping NPS by Gender
Good Housekeeping's NPS was rated 67 by Female customers on Comparably.
Female
67
Good Housekeeping's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Male
N/A
Good Housekeeping's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Good Housekeeping NPS by Ethnicity
Good Housekeeping's NPS was rated 67 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Good Housekeeping Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Good Housekeeping users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Good Housekeeping Customer Loyalty Score by Gender
Good Housekeeping's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Good Housekeeping Customer Loyalty Score by Ethnicity
Good Housekeeping's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Good Housekeeping.
70
out of 100
Caucasian
Good Housekeeping Product Quality
3.9/5
Good Housekeeping has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Good Housekeeping Product Information
Good Housekeeping’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Media
Quick Insights into Good Housekeeping Product Quality
Good Housekeeping's Product Quality score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Good Housekeeping's Product Quality.
Ranked Good Housekeeping Product Quality the Highest
Good Housekeeping Product Quality Score by Gender
Good Housekeeping's Product Quality score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Good Housekeeping Product Quality Score by Ethnicity
Good Housekeeping's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Good Housekeeping.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Good Housekeeping Pricing
Good Housekeeping ROI & Value For Money
3.6/5
Good Housekeeping has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Good Housekeeping ROI
Good Housekeeping's ROI score was rated highest by Caucasian customers.
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Ranked Good Housekeeping ROI the Highest
Good Housekeeping ROI Score by Gender
Good Housekeeping's ROI score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Good Housekeeping ROI Score by Ethnicity
Good Housekeeping's ROI score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Good Housekeeping.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Good Housekeeping Customer Satisfaction (CSAT)
Good Housekeeping Customer Satisfaction (CSAT) Score
83 / 100
Good Housekeeping has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Good Housekeeping Customer Satisfaction
Good Housekeeping's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Good Housekeeping Customer Satisfaction the Highest
Good Housekeeping Customer Satisfaction Score by Gender
Good Housekeeping's Customer Satisfaction score was rated 100 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Good Housekeeping.
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Good Housekeeping Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Good Housekeeping's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Good Housekeeping.
100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Good Housekeeping Customer Service
3.5/5
Good Housekeeping has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Good Housekeeping's Customer Service
Address
York, NY United States of America
Website
http://www.goodhousekeeping.com/
Quick Insights into Good Housekeeping Customer Service
Good Housekeeping's Customer Service score was rated highest by Caucasian customers.
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Ranked Good Housekeeping Customer Service the Highest
Good Housekeeping Customer Service Score by Gender
Good Housekeeping's Customer Service score was rated 3.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Good Housekeeping.
Female
3.8/5
Male
N/A
Good Housekeeping Customer Service Score by Ethnicity
Good Housekeeping's Customer Service score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Good Housekeeping.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Good Housekeeping as an Employer
Consumer vs. Employees
Good Housekeeping scored a 12 for Net Promoter Score and a 75 for Employee Net Promoter Score. NPS gauges how likely a customer of Good Housekeeping would recommend the brand to a friend. ENPS measures how likely Good Housekeeping employees would recommend working at Good Housekeeping to a friend.
Net Promoter Score
12
NPS Score
| 37% | Promoters |
|---|---|
| 38% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
75
eNPS Score
| 80% | Promoters |
|---|---|
| 15% | Passive |
| 5% | Detractors |
