Goodwill NPS & Customer Reviews

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Goodwill

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Goodwill

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About Goodwill's Brand

"Goodwill provides job training, employment placement services and other community-based programs."

Brand at a Glance

67%

Customer Loyalty

2.9/5

Product Quality

2.7/5

Pricing

3/5

Customer Service

Goodwill NPS

Goodwill's Net Promoter Score (NPS) is a -16 with 34% Promoters, 16% Passives, and 50% Detractors. Net Promoter Score tracks whether Goodwill's customers would recommend using the product based on a scale of -100 to 100.

Goodwill Overall NPS

-16

NPS

34%	Promoters
16%	Passives
50%	Detractors

Goodwill NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 -16	Dec 2024	-16
Jan 2025 -16	Jan 2025	-16
Feb 2025 -16	Feb 2025	-16
Mar 2025 -16	Mar 2025	-16
Apr 2025 -18	Apr 2025	-18
May 2025 -18	May 2025	-18
Jun 2025 -16	Jun 2025	-16
Jul 2025 -16	Jul 2025	-16
Aug 2025 -16	Aug 2025	-16
Sep 2025 -18	Sep 2025	-18
Oct 2025 -16	Oct 2025	-16
Dec 2025 -16	Dec 2025	-16

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Goodwill NPS by Gender

Male customers rated Goodwill's NPS 10 points higher than Female customers.

Male

-20

Goodwill's NPS was rated -20 by Male customers on Comparably.

32%

Promoters

16%

Passives

52%

Detractors

Female

-30

Goodwill's NPS was rated -30 by Female customers on Comparably.

27%

Promoters

16%

Passives

57%

Detractors

Goodwill NPS by Ethnicity

Goodwill's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -31	Caucasian	-31
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black -23	African American/Black	-23
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Native American -17	Native American	-17
Other -24	Other	-24

Goodwill NPS by Age

Goodwill's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

52%

16%

32%

26-30

20%

33%

47%

31-35

21%

71%

36-40

38%

16%

46%

41-45

56%

37%

46-50

36%

19%

45%

51-55

20%

25%

55%

56-60

28%

16%

56%

61-65

10%

11%

79%

66+

14%

18%

68%

Goodwill NPS by Usage

Goodwill's NPS was rated the highest by customers who have used Goodwill's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -32	Less than 1 Year	-32
1 to 2 Years -13	1 to 2 Years	-13
2 to 5 Years -24	2 to 5 Years	-24
5 to 10 Years -20	5 to 10 Years	-20
Over 10 Years -33	Over 10 Years	-33

Goodwill Customer Reviews

Out of the 54 Goodwill customer reviews 26 were positive and 28 were constructive. Goodwill customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Goodwill Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Goodwill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

67%

33%

Goodwill Customer Loyalty Score by Gender

Male customers rated Goodwill's Customer Loyalty score 5% higher than Female customers.

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Male

74%

Yes

Female

69%

Yes

Goodwill Customer Loyalty Score by Ethnicity

Goodwill's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Goodwill Customer Loyalty Score by Age

Goodwill's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 68%	26-30	68%
31-35 61%	31-35	61%
36-40 65%	36-40	65%
41-45 80%	41-45	80%
46-50 71%	46-50	71%
51-55 78%	51-55	78%
56-60 75%	56-60	75%
61-65 65%	61-65	65%
66+ 69%	66+	69%

Goodwill Customer Loyalty Score by Usage

Goodwill's Customer Loyalty score was rated the highest by customers who have used Goodwill's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	45%
1 to 2 Years	61%
2 to 5 Years	73%
5 to 10 Years	76%
Over 10 Years	72%

Goodwill Customer Loyalty Score by Industry

Goodwill's Customer Loyalty score was rated the highest by Furniture industry customers, and the lowest by Professional Services industry customers.

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Tech	60%
Accounting	76%
Aerospace and Aviation	55%
Fashion and Beauty	78%
Arts and Entertainment	93%
Automotive and Transportation	40%
Banking and Financial Services	70%
Business and Consumer Services	70%
Civic and Social Organization	40%
Construction	44%
Consumer Goods	87%
Consumer Services	82%
Education	83%
Furniture	100%
Government and Public Policy	87%
Healthcare, Hospitals and Medicine	46%
Hospitality	78%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	70%
Non-Profit	85%
Professional Services	40%
Restaurants	70%
Retail	72%

Goodwill Product Quality

2.9/5

Goodwill has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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Goodwill Product Information

Goodwill’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Goodwill's product the highest. Reviewers from the Arts and Entertainment industry rated Goodwill the lowest at 3.1.

Website: https://www.goodwill.org/

Company Size: 10,000+ Employees

Industry

Tech

Education

Quick Insights into Goodwill Product Quality

Goodwill's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked Goodwill Product Quality the Highest

Hospitality	3.9
18-25	3.2
Asian or Pacific Islander	3.1

Ranked Goodwill Product Quality the Lowest

Other	2.5
31-35	2.1
Automotive and Transportation	1.5

Goodwill Product Quality Score by Gender

Goodwill's Product Quality score was rated 2.7 by both Female and Male customers on Comparably.

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Male

2.7/5

Female

2.7/5

Goodwill Product Quality Score by Ethnicity

Goodwill's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 2.6	African American/Black	2.6
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 2.6	Native American	2.6
Other 2.5	Other	2.5

Goodwill Product Quality Score by Age

Goodwill's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.2	18-25	3.2
26-30 2.8	26-30	2.8
31-35 2.1	31-35	2.1
36-40 2.6	36-40	2.6
41-45 3.1	41-45	3.1
46-50 3	46-50	3
51-55 2.6	51-55	2.6
56-60 2.5	56-60	2.5
61-65 2.2	61-65	2.2
66+ 2.5	66+	2.5

Goodwill Product Quality Score by Usage

Goodwill's Product Quality score was rated the highest by customers who have used Goodwill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3
2 to 5 Years	2.6
5 to 10 Years	2.8
Over 10 Years	2.6

Goodwill Product Quality Score by Industry

Goodwill's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	2.1
Accounting	2.9
Aerospace and Aviation	2.4
Fashion and Beauty	2.7
Arts and Entertainment	3.1
Automotive and Transportation	1.5
Banking and Financial Services	2.5
Business and Consumer Services	2.6
Civic and Social Organization	3.8
Construction	3.3
Consumer Goods	3.3
Consumer Services	2.5
Education	2.9
Furniture	3.1
Government and Public Policy	2
Healthcare, Hospitals and Medicine	2.2
Hospitality	3.9
Manufacturing and Machinery	3.4
Marketing, Advertising and Research	3.1
Non-Profit	3.2
Professional Services	2
Restaurants	2.3
Retail	2.6

Goodwill Pricing

Goodwill ROI & Value For Money

2.7/5

Goodwill has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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Goodwill Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Furniture industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Goodwill.

Quick Insights into Goodwill ROI

Goodwill's ROI score was rated highest by customers from the Furniture industry, and rated lowest by customers from the Restaurants industry.

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Ranked Goodwill ROI the Highest

Furniture	3.5
18-25	3.2
Asian or Pacific Islander	3.1

Ranked Goodwill ROI the Lowest

Other	2.1
31-35	1.9
Restaurants	1.5

Goodwill ROI Score by Gender

Male customers rated Goodwill's ROI score 0.2 stars higher than Female customers.

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Male

2.6/5

Female

2.4/5

Goodwill ROI Score by Ethnicity

Goodwill's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 2.6	Native American	2.6
Other 2.1	Other	2.1

Goodwill ROI Score by Age

Goodwill's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.2	18-25	3.2
26-30 2.8	26-30	2.8
31-35 1.9	31-35	1.9
36-40 3	36-40	3
41-45 3.1	41-45	3.1
46-50 2.4	46-50	2.4
51-55 2.6	51-55	2.6
56-60 2	56-60	2
61-65 2.1	61-65	2.1
66+ 2.2	66+	2.2

Goodwill ROI Score by Usage

Goodwill's ROI score was rated the highest by customers who have used Goodwill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.3
1 to 2 Years	2.8
2 to 5 Years	2.6
5 to 10 Years	2.6
Over 10 Years	2.4

Goodwill ROI Score by Industry

Goodwill's ROI score was rated the highest by Furniture industry customers, and the lowest by Restaurants industry customers.

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Tech	2.3
Accounting	2.9
Aerospace and Aviation	2.2
Fashion and Beauty	2
Arts and Entertainment	2.6
Automotive and Transportation	1.8
Banking and Financial Services	2.6
Business and Consumer Services	2.3
Civic and Social Organization	3.1
Construction	2.9
Consumer Goods	3.1
Consumer Services	2
Education	2.7
Furniture	3.5
Government and Public Policy	2.8
Healthcare, Hospitals and Medicine	1.5
Hospitality	3.5
Manufacturing and Machinery	2.3
Marketing, Advertising and Research	3
Non-Profit	3.2
Professional Services	2.1
Restaurants	1.5
Retail	2.5

Goodwill Customer Satisfaction (CSAT)

Goodwill Customer Satisfaction (CSAT) Score

53 / 100

Goodwill has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied	27%
Satisfied	26%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	12%
Very Dissatisfied	20%

Very Satisfied

27%

Satisfied

26%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

12%

Very Dissatisfied

20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Goodwill Customer Satisfaction

Goodwill's Customer Satisfaction score was rated highest by customers from the Construction industry, and rated lowest by customers from the Professional Services industry.

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Ranked Goodwill Customer Satisfaction the Highest

Construction	100%
18-25	71%
Hispanic or Latino	67%

Ranked Goodwill Customer Satisfaction the Lowest

Less than 1 Year	34%
61-65	16%
Professional Services	0%

Goodwill Customer Satisfaction Score by Gender

Male customers rated Goodwill's Customer Satisfaction score 8 points higher than Female customers.

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54 / 100

Male

	Very Satisfied	25%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	8%
	Very Dissatisfied	25%

46 / 100

Female

	Very Satisfied	23%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	12%
	Very Dissatisfied	27%

Goodwill Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Goodwill's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.

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47 / 100

Very Satisfied	22%
Satisfied	25%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	12%
Very Dissatisfied	26%

Very Satisfied

22%

Satisfied

25%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

12%

Very Dissatisfied

26%

CSAT according to Hispanic or Latino

Goodwill's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100

Very Satisfied	33%
Satisfied	34%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	7%
Very Dissatisfied	13%

Very Satisfied

33%

Satisfied

34%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

13%

CSAT according to African American/Black

Goodwill's Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.

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43 / 100

Very Satisfied	24%
Satisfied	19%
Neither Satisfied nor Dissatisfied	19%
Dissatisfied	9%
Very Dissatisfied	29%

Very Satisfied

24%

Satisfied

19%

Neither Satisfied nor Dissatisfied

19%

Dissatisfied

Very Dissatisfied

29%

CSAT according to Asian or Pacific Islander

Goodwill's Customer Satisfaction (CSAT) score was rated 57% according to Asian or Pacific Islander users and customers.

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57 / 100

Very Satisfied	43%
Satisfied	14%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	29%

Very Satisfied

43%

Satisfied

14%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

29%

CSAT according to Native American

Goodwill's Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

20%

CSAT according to Other

Goodwill's Customer Satisfaction (CSAT) score was rated 45% according to Other users and customers.

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45 / 100

Very Satisfied	19%
Satisfied	26%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	14%
Very Dissatisfied	33%

Very Satisfied

19%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

33%

Goodwill Customer Satisfaction Score by Age

Goodwill's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

71%

26-30

62%

31-35

45%

36-40

55%

41-45

66%

46-50

45%

51-55

65%

56-60

42%

61-65

16%

66+

42%

Goodwill Customer Satisfaction Score by Usage

Goodwill's Customer Satisfaction score was rated the highest by customers who have used Goodwill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	34
1 to 2 Years	62
2 to 5 Years	55
5 to 10 Years	48
Over 10 Years	46

Goodwill Customer Satisfaction Score by Industry

Goodwill's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Goodwill Customer Satisfaction Score by Industry",
	"text": "Goodwill's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Professional Services industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
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			"groupId": 499,
			"score": 55,
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			"scoreClassName": "",
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			"groupId": 500,
			"score": 33,
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			"scoreClassName": "",
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			"groupId": 501,
			"score": 0,
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			"groupId": 504,
			"score": 33,
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			"groupId": 510,
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		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
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		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 55,
			"stars": 0,
			"csatScore": 55,
			"text": "Goodwill's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 55
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
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			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Goodwill's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"scoreClassName": "max",
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		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Goodwill's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Goodwill's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Goodwill's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Goodwill's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Goodwill's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "Goodwill's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		}
	]
}

Tech	34
Accounting	59
Aerospace and Aviation	50
Fashion and Beauty	34
Arts and Entertainment	55
Automotive and Transportation	33
Banking and Financial Services	0
Business and Consumer Services	33
Construction	100
Consumer Goods	50
Consumer Services	75
Education	55
Government and Public Policy	34
Healthcare, Hospitals and Medicine	20
Hospitality	100
Manufacturing and Machinery	33
Marketing, Advertising and Research	67
Non-Profit	0
Professional Services	0
Restaurants	33
Retail	46

Goodwill Customer Service

3/5

Goodwill has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About Goodwill's Customer Service

Address

Rockville, MD

Website

https://www.goodwill.org/

Quick Insights into Goodwill Customer Service

Goodwill's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked Goodwill Customer Service the Highest

Hospitality	4.2
41-45	3.5
Asian or Pacific Islander	3.1

Ranked Goodwill Customer Service the Lowest

Less than 1 Year	2.2
61-65	2.1
Automotive and Transportation	1.5

Goodwill Customer Service Score by Gender

Female customers rated Goodwill's Customer Service score 0.1 stars higher than Male customers.

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Male

2.7/5

Female

2.8/5

Goodwill Customer Service Score by Ethnicity

Goodwill's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 2.6	Native American	2.6
Other 2.5	Other	2.5

Goodwill Customer Service Score by Age

Goodwill's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.2	18-25	3.2
26-30 2.8	26-30	2.8
31-35 2.2	31-35	2.2
36-40 3.1	36-40	3.1
41-45 3.5	41-45	3.5
46-50 2.9	46-50	2.9
51-55 2.9	51-55	2.9
56-60 2.5	56-60	2.5
61-65 2.1	61-65	2.1
66+ 2.7	66+	2.7

Goodwill Customer Service Score by Usage

Goodwill's Customer Service score was rated the highest by customers who have used Goodwill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.2
1 to 2 Years	2.9
2 to 5 Years	2.8
5 to 10 Years	2.6
Over 10 Years	2.9

Goodwill Customer Service Score by Industry

Goodwill's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	2.5
Accounting	3
Aerospace and Aviation	2
Fashion and Beauty	2.5
Arts and Entertainment	3.2
Automotive and Transportation	1.5
Banking and Financial Services	2.3
Business and Consumer Services	2
Civic and Social Organization	3.3
Construction	3.2
Consumer Goods	3.2
Consumer Services	3
Education	3.2
Furniture	3.3
Government and Public Policy	2.7
Healthcare, Hospitals and Medicine	2.2
Hospitality	4.2
Manufacturing and Machinery	3.2
Marketing, Advertising and Research	3.3
Non-Profit	2.8
Professional Services	2
Restaurants	1.6
Retail	3.2

Goodwill as an Employer

3.2/5

Goodwill has a 3.2/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of Goodwill

Steve Preston

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Goodwill scored a -16 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Goodwill would recommend the brand to a friend. ENPS measures how likely Goodwill employees would recommend working at Goodwill to a friend.

Net Promoter Score

-16

NPS Score

34%	Promoters
16%	Passive
50%	Detractors

Employee Net Promoter Score

-7

eNPS Score

38%	Promoters
17%	Passive
45%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

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