29
NPS
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goop.com
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About goop.com's Brand
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
goop.com NPS
goop.com's Net Promoter Score (NPS) is a 29 with 55% Promoters, 19% Passives, and 26% Detractors. Net Promoter Score tracks whether goop.com's customers would recommend using the product based on a scale of -100 to 100.
goop.com Overall NPS
| 55% | Promoters |
|---|---|
| 19% | Passives |
| 26% | Detractors |
goop.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 28 | Apr 2023 | 28 |
May 2023 30 | May 2023 | 30 |
Jun 2023 31 | Jun 2023 | 31 |
Jul 2023 30 | Jul 2023 | 30 |
Aug 2023 27 | Aug 2023 | 27 |
Oct 2023 30 | Oct 2023 | 30 |
Dec 2023 25 | Dec 2023 | 25 |
Feb 2024 31 | Feb 2024 | 31 |
Apr 2024 32 | Apr 2024 | 32 |
Nov 2024 28 | Nov 2024 | 28 |
Apr 2025 30 | Apr 2025 | 30 |
Aug 2025 29 | Aug 2025 | 29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
goop.com NPS by Gender
goop.com's NPS was rated 56 by Female customers on Comparably.
Female
56
goop.com's NPS was rated 56 by Female customers on Comparably.
67%
Promoters
22%
Passives
11%
Detractors
Male
N/A
goop.com's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
goop.com NPS by Ethnicity
goop.com's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
goop.com NPS by Age
goop.com's NPS was rated 67 points by customers ages 46-50 on Comparably.
goop.com NPS by Usage
goop.com's NPS was rated the highest by customers who have used goop.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
goop.com Customer Reviews
Out of the 6 goop.com customer reviews 5 were positive and 1 was constructive. goop.com customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
goop.com Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of goop.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
goop.com Customer Loyalty Score by Gender
goop.com's Customer Loyalty score was rated 90 by Female customers on Comparably.
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Female
90%
Yes
Male
N/A
Yes
goop.com Customer Loyalty Score by Ethnicity
goop.com's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of goop.com.
85
out of 100
Caucasian
goop.com Customer Loyalty Score by Age
goop.com's Customer Loyalty score was rated 70% by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of goop.com.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
goop.com Customer Loyalty Score by Usage
goop.com's Customer Loyalty score was rated the highest by customers who have used goop.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
goop.com Customer Loyalty Score by Industry
goop.com's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
goop.com Product Quality
4.1/5
goop.com has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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goop.com Product Information
goop.com’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated goop.com's product the highest.
- Website
- http://www.goop.com/
- Company Size
- 201-500 Employees
Industry
Consumer Goods
Quick Insights into goop.com Product Quality
goop.com's Product Quality score was rated highest by customers who have used goop.com's products/services for 2 to 5 Years, and rated lowest by customers who have used goop.com's products/services for 1 to 2 Years.
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Ranked goop.com Product Quality the Highest
Ranked goop.com Product Quality the Lowest
goop.com Product Quality Score by Gender
goop.com's Product Quality score was rated 4.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of goop.com.
Female
4.5/5
Male
N/A
goop.com Product Quality Score by Ethnicity
goop.com's Product Quality score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of goop.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
goop.com Product Quality Score by Age
goop.com's Product Quality score was rated 4.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of goop.com.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.6 | 46-50 | 4.6 |
goop.com Product Quality Score by Usage
goop.com's Product Quality score was rated the highest by customers who have used goop.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
goop.com Product Quality Score by Industry
goop.com's Product Quality score was rated 4.6 stars by Tech industry customers.
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goop.com Pricing
goop.com ROI & Value For Money
3.9/5
goop.com has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock goop.com's overall ROI score rated by its users and customers.
goop.com Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into goop.com ROI
goop.com's ROI score was rated highest by customers who have used goop.com's products/services for 2 to 5 Years, and rated lowest by customers who have used goop.com's products/services for 1 to 2 Years.
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Ranked goop.com ROI the Highest
Ranked goop.com ROI the Lowest
goop.com ROI Score by Gender
goop.com's ROI score was rated 4.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of goop.com.
Female
4.5/5
Male
N/A
goop.com ROI Score by Ethnicity
goop.com's ROI score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of goop.com.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
goop.com ROI Score by Age
goop.com's ROI score was rated 4.1 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of goop.com.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.1 | 46-50 | 4.1 |
goop.com ROI Score by Usage
goop.com's ROI score was rated the highest by customers who have used goop.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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goop.com ROI Score by Industry
goop.com's ROI score was rated 4.1 stars by Tech industry customers.
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goop.com Customer Satisfaction (CSAT)
goop.com Customer Satisfaction (CSAT) Score
76 / 100
goop.com has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
26%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into goop.com Customer Satisfaction
goop.com's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers who have used goop.com's products/services for 2 to 5 Years.
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Ranked goop.com Customer Satisfaction the Highest
Ranked goop.com Customer Satisfaction the Lowest
goop.com Customer Satisfaction Score by Gender
goop.com's Customer Satisfaction score was rated 88 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of goop.com.
88 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
goop.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
goop.com's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of goop.com.
100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
goop.com Customer Satisfaction Score by Usage
goop.com's Customer Satisfaction score was rated the highest by customers who have used goop.com's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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goop.com Customer Service
3.8/5
goop.com has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About goop.com's Customer Service
Address
3019 Wilshire Blvd, Santa Monica, CA 90403
Website
http://www.goop.com/
goop.com's Social Links
Quick Insights into goop.com Customer Service
goop.com's Customer Service score was rated highest by customers who have used goop.com's products/services for 2 to 5 Years, and rated lowest by customers who have used goop.com's products/services for 1 to 2 Years.
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Ranked goop.com Customer Service the Highest
Ranked goop.com Customer Service the Lowest
goop.com Customer Service Score by Gender
goop.com's Customer Service score was rated 4.2 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of goop.com.
Female
4.2/5
Male
N/A
goop.com Customer Service Score by Ethnicity
goop.com's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of goop.com.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
goop.com Customer Service Score by Age
goop.com's Customer Service score was rated 4.6 stars by customers ages 46-50 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of goop.com.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4.6 | 46-50 | 4.6 |
goop.com Customer Service Score by Usage
goop.com's Customer Service score was rated the highest by customers who have used goop.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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goop.com Customer Service Score by Industry
goop.com's Customer Service score was rated 4.6 stars by Tech industry customers.
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goop.com as an Employer
4.7/5
goop.com has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
goop.com scored a 29 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of goop.com would recommend the brand to a friend. ENPS measures how likely goop.com employees would recommend working at goop.com to a friend.
Net Promoter Score
29
NPS Score
| 55% | Promoters |
|---|---|
| 19% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
