33
NPS
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Granular
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About Granular's Brand
Granular is a software and analytics platform that helps farmers operate more efficiently and make better business decisions.
Brand at a Glance
64%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Granular NPS
Granular's Net Promoter Score (NPS) is a 33 with 59% Promoters, 15% Passives, and 26% Detractors. Net Promoter Score tracks whether Granular's customers would recommend using the product based on a scale of -100 to 100.
Granular Overall NPS
| 59% | Promoters |
|---|---|
| 15% | Passives |
| 26% | Detractors |
Granular NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 0 | May 2020 | 0 |
Aug 2020 52 | Aug 2020 | 52 |
Oct 2020 45 | Oct 2020 | 45 |
Nov 2020 47 | Nov 2020 | 47 |
Feb 2021 37 | Feb 2021 | 37 |
Nov 2021 32 | Nov 2021 | 32 |
Nov 2023 34 | Nov 2023 | 34 |
May 2024 33 | May 2024 | 33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Granular NPS by Usage
Granular's NPS was rated the highest by customers who have used Granular's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Granular Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Granular users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Granular Product Quality
3.5/5
Granular has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Granular Product Information
Granular serves markets in the United States and Canada. Granular supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Granular’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://granular.ag
- Company Size
- 51-200 Employees
Industry
Tech
Agriculture & Farming
Analytics
SaaS
Travel
Languages Supported
English
Product Type
Farm Management Software
Field Activity Management Software
Granular Pricing
Granular ROI & Value For Money
3.6/5
Granular has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Granular's overall ROI score rated by its users and customers.
Granular Pricing Plans
Granular has a pricing structure that accommodates small, medium, and large businesses.
Who Uses Granular?
Small Businesses
Medium Businesses
Large Enterprises
Granular Customer Satisfaction (CSAT)
Granular Customer Satisfaction (CSAT) Score
34 / 100
Granular has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Granular Customer Service
3.5/5
Granular has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Granular's Customer Service
Address
501 Second Street, Suite 211, San Francisco, CA
Website
http://granular.ag
Granular as an Employer
3.7/5
Granular has a 3.7/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Granular scored a 33 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Granular would recommend the brand to a friend. ENPS measures how likely Granular employees would recommend working at Granular to a friend.
Net Promoter Score
33
NPS Score
| 59% | Promoters |
|---|---|
| 15% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 58% | Promoters |
|---|---|
| 9% | Passive |
| 33% | Detractors |
