-17
NPS
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Great-West Financial
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About Great-West Financial's Brand
"Great-West financial offers health care plans, life and disability insurance, annuities and retirement savings solutions."
Brand at a Glance
76%
Customer Loyalty
3.2/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Great-West Financial CMO
Steve Jenks
Steve Jenks serves as the Chief Marketing Officer, Senior Vice President of Great-West Financial. Steve started at Great-West Financial in Sep of 2014. Steve currently resides in the Greater Denver Area.
Great-West Financial NPS
Great-West Financial's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether Great-West Financial's customers would recommend using the product based on a scale of -100 to 100.
Great-West Financial Overall NPS
| 33% | Promoters |
|---|---|
| 17% | Passives |
| 50% | Detractors |
Great-West Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2020 100 | Jul 2020 | 100 |
Jan 2021 0 | Jan 2021 | 0 |
Oct 2021 -33 | Oct 2021 | -33 |
Mar 2023 -25 | Mar 2023 | -25 |
Mar 2024 0 | Mar 2024 | 0 |
Jun 2024 -17 | Jun 2024 | -17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Great-West Financial Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Great-West Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Great-West Financial Product Quality
3.2/5
Great-West Financial has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Great-West Financial's overall Product Quality score rated by its users and customers.
Great-West Financial Product Information
Great-West Financial’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.greatwest.com/
- Company Size
- 1,001-5,000 Employees
Industry
Banking
FinTech
Great-West Financial Pricing
Great-West Financial ROI & Value For Money
3.4/5
Great-West Financial has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Great-West Financial's overall ROI score rated by its users and customers.
Great-West Financial Customer Satisfaction (CSAT)
Great-West Financial Customer Satisfaction (CSAT) Score
67 / 100
Great-West Financial has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Great-West Financial Customer Service
3.5/5
Great-West Financial has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Great-West Financial's overall Customer Service score rated by its users and customers.
About Great-West Financial's Customer Service
Address
Snowmass Village, CO
Website
https://www.greatwest.com/
Great-West Financial as an Employer
3.9/5
Great-West Financial has a 3.9/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Great-West Financial
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Great-West Financial scored a -17 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Great-West Financial would recommend the brand to a friend. ENPS measures how likely Great-West Financial employees would recommend working at Great-West Financial to a friend.
Net Promoter Score
-17
NPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
