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Greystar
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About Greystar's Brand

Greystar, founded in 1993, provides world-class service in the multifamily real estate business.

Brand at a Glance

65%
Customer Loyalty
2.3/5
Product Quality
2.5/5
Pricing
2.3/5
Customer Service

Greystar NPS

Greystar's Net Promoter Score (NPS) is a -27 with 32% Promoters, 9% Passives, and 59% Detractors. Net Promoter Score tracks whether Greystar's customers would recommend using the product based on a scale of -100 to 100.

Greystar Overall NPS

-27
NPS
32%Promoters
9%Passives
59%Detractors
Greystar Overall NPS

Greystar NPS Trend

-100
-50
0
50
100
Oct 2024
-26
Oct 2024-26
Nov 2024
-26
Nov 2024-26
Dec 2024
-25
Dec 2024-25
Jan 2025
-26
Jan 2025-26
Feb 2025
-26
Feb 2025-26
Mar 2025
-27
Mar 2025-27
May 2025
-27
May 2025-27
Jul 2025
-27
Jul 2025-27
Aug 2025
-27
Aug 2025-27
Oct 2025
-27
Oct 2025-27
Nov 2025
-27
Nov 2025-27
Dec 2025
-29
Dec 2025-29

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Greystar NPS by Gender

Male customers rated Greystar's NPS 22 points higher than Female customers.

Male

-47

Greystar's NPS was rated -47 by Male customers on Comparably.

22%
Promoters
9%
Passives
69%
Detractors

Female

-69

Greystar's NPS was rated -69 by Female customers on Comparably.

8%
Promoters
15%
Passives
77%
Detractors

Greystar NPS by Ethnicity

Greystar's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-50
Caucasian-50
Hispanic or Latino
-50
Hispanic or Latino-50
African American/Black
-56
African American/Black-56
Asian or Pacific Islander
-67
Asian or Pacific Islander-67
Other
-85
Other-85

Greystar NPS by Age

Greystar's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
9%
Passives
18%
Detractors
73%
18-259%18%73%
Promoters
33%
Passives
23%
Detractors
44%
26-3033%23%44%
Promoters
13%
Passives
14%
Detractors
73%
31-3513%14%73%
Promoters
22%
Passives
11%
Detractors
67%
36-4022%11%67%
Promoters
9%
Passives
18%
Detractors
73%
41-459%18%73%
Promoters
12%
Passives
0%
Detractors
88%
46-5012%0%88%
Promoters
14%
Passives
0%
Detractors
86%
51-5514%0%86%
Promoters
12%
Passives
0%
Detractors
88%
56-6012%0%88%
Promoters
14%
Passives
15%
Detractors
71%
61-6514%15%71%
Promoters
12%
Passives
13%
Detractors
75%
66+12%13%75%

Greystar NPS by Usage

Greystar's NPS was rated the highest by customers who have used Greystar's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-76
Less than 1 Year-76
1 to 2 Years
-63
1 to 2 Years-63
2 to 5 Years
-45
2 to 5 Years-45
5 to 10 Years
-12
5 to 10 Years-12

Greystar Customer Reviews

Out of the 17 Greystar customer reviews 4 were positive and 13 were constructive. Greystar customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Management is really passive and unethical. They stole my deposit and they did not help resolve my problem with neighbors who party all night long. They also did not respond to the evidence i submitted and never replied to my email complaints.
What do you value most about this brand?
Kasey Poole is a great worker, thank you for your time and a place to stay.
What can this brand most improve?
Customer relations from management /leasing office
What can this brand most improve?
Upkeep and presentation of property
What can this brand most improve?
The soundproofing in my apartment complex is horrible. I can hear everything above me and it makes it difficult to sleep. I wish something would be done to improve sound travel between upstairs and downstairs apartments.

Greystar Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Greystar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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65
65%
35
35%
Greystar Customer Loyalty

Greystar Customer Loyalty Score by Gender

Male customers rated Greystar's Customer Loyalty score 10% higher than Female customers.

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Male
70%
Yes
Female
60%
Yes

Greystar Customer Loyalty Score by Ethnicity

Greystar's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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61
out of 100
Caucasian
73
out of 100
Hispanic or Latino
80
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
66
out of 100
Other

Greystar Customer Loyalty Score by Age

Greystar's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
67%
18-2567%
26-30
60%
26-3060%
31-35
70%
31-3570%
36-40
60%
36-4060%
41-45
59%
41-4559%
46-50
78%
46-5078%
51-55
49%
51-5549%
56-60
55%
56-6055%
61-65
74%
61-6574%
66+
66%
66+66%

Greystar Customer Loyalty Score by Usage

Greystar's Customer Loyalty score was rated the highest by customers who have used Greystar's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
55%
1 to 2 Years
67%
2 to 5 Years
69%
5 to 10 Years
80%

Greystar Customer Loyalty Score by Industry

Greystar's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Insurance industry customers.

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Tech
61%
Accounting
61%
Aerospace and Aviation
100%
Architecture and Planning
100%
Banking and Financial Services
82%
Education
70%
Healthcare, Hospitals and Medicine
64%
Hospitality
70%
Insurance
55%
Legal
78%
Marketing, Advertising and Research
70%
Real Estate
70%
Transportation
70%

Greystar Product Quality

2.3/5

Greystar has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.

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Greystar Product Information

Greystar’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Greystar's product the highest. Reviewers from the Legal industry rated Greystar the lowest at 1.9.

Website
http://greystar.com
Company Size
10,000+ Employees

Industry

Real Estate
Tech

Quick Insights into Greystar Product Quality

Greystar's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.

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Ranked Greystar Product Quality the Highest

Banking and Financial Services
4.1
26-30
2.9
5 to 10 Years
2.9

Ranked Greystar Product Quality the Lowest

46-50
1.5
Other
1.5
Transportation
1.5

Greystar Product Quality Score by Gender

Male customers rated Greystar's Product Quality score 0.4 stars higher than Female customers.

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Male

2.2/5

Female

1.8/5

Greystar Product Quality Score by Ethnicity

Greystar's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
1.9
Hispanic or Latino1.9
African American/Black
2.2
African American/Black2.2
Asian or Pacific Islander
1.6
Asian or Pacific Islander1.6
Other
1.5
Other1.5

Greystar Product Quality Score by Age

Greystar's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
1.8
18-251.8
26-30
2.9
26-302.9
31-35
2.5
31-352.5
36-40
2
36-402
41-45
1.6
41-451.6
46-50
1.5
46-501.5
51-55
2
51-552
56-60
1.9
56-601.9
61-65
2.3
61-652.3
66+
1.9
66+1.9

Greystar Product Quality Score by Usage

Greystar's Product Quality score was rated the highest by customers who have used Greystar's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.6
1 to 2 Years
1.9
2 to 5 Years
2.2
5 to 10 Years
2.9

Greystar Product Quality Score by Industry

Greystar's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.

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Tech
1.7
Accounting
2.1
Aerospace and Aviation
3
Architecture and Planning
3.4
Banking and Financial Services
4.1
Education
1.5
Healthcare, Hospitals and Medicine
1.5
Hospitality
2.3
Insurance
1.5
Legal
1.9
Marketing, Advertising and Research
2.8
Real Estate
1.9
Transportation
1.5

Greystar Pricing

Greystar ROI & Value For Money

2.5/5

Greystar has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Greystar Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Education industry think that they had the lowest ROI from Greystar.

Quick Insights into Greystar ROI

Greystar's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.

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Ranked Greystar ROI the Highest

Banking and Financial Services
4.4
26-30
3.1
5 to 10 Years
2.9

Ranked Greystar ROI the Lowest

56-60
1.5
Other
1.5
Transportation
1.5

Greystar ROI Score by Gender

Male customers rated Greystar's ROI score 0.4 stars higher than Female customers.

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Male

2.2/5

Female

1.8/5

Greystar ROI Score by Ethnicity

Greystar's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
2.2
Hispanic or Latino2.2
African American/Black
2
African American/Black2
Asian or Pacific Islander
1.5
Asian or Pacific Islander1.5
Other
1.5
Other1.5

Greystar ROI Score by Age

Greystar's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
2
18-252
26-30
3.1
26-303.1
31-35
2.3
31-352.3
36-40
2.4
36-402.4
41-45
1.7
41-451.7
46-50
1.5
46-501.5
51-55
2
51-552
56-60
1.5
56-601.5
61-65
2.2
61-652.2
66+
1.6
66+1.6

Greystar ROI Score by Usage

Greystar's ROI score was rated the highest by customers who have used Greystar's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.8
1 to 2 Years
1.8
2 to 5 Years
2.2
5 to 10 Years
2.9

Greystar ROI Score by Industry

Greystar's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.

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Tech
1.8
Accounting
2
Aerospace and Aviation
2.4
Architecture and Planning
3.6
Banking and Financial Services
4.4
Education
1.5
Healthcare, Hospitals and Medicine
1.5
Hospitality
2.6
Insurance
1.5
Legal
1.5
Marketing, Advertising and Research
2.5
Real Estate
1.8
Transportation
1.5

Greystar Customer Satisfaction (CSAT)

Greystar Customer Satisfaction (CSAT) Score

35 / 100

Greystar has an overall Customer Satisfaction score of 35 rated by its users and customers.

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Very Satisfied21%
Satisfied14%
Neither Satisfied nor Dissatisfied7%
Dissatisfied10%
Very Dissatisfied48%
Very Satisfied
21%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
10%
Very Dissatisfied
48%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Greystar Customer Satisfaction

Greystar's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Transportation industry.

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Ranked Greystar Customer Satisfaction the Highest

Architecture and Planning
75%
5 to 10 Years
62%
26-30
38%

Ranked Greystar Customer Satisfaction the Lowest

Other
14%
46-50
12%
Transportation
0%

Greystar Customer Satisfaction Score by Gender

Male customers rated Greystar's Customer Satisfaction score 21 points higher than Female customers.

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38 / 100
Male
Very Satisfied
23%
Satisfied
15%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
10%
Very Dissatisfied
50%
17 / 100
Female
Very Satisfied
5%
Satisfied
12%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
14%
Very Dissatisfied
60%

Greystar Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Greystar's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.

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30 / 100
Very Satisfied15%
Satisfied15%
Neither Satisfied nor Dissatisfied12%
Dissatisfied12%
Very Dissatisfied46%
Very Satisfied
15%
Satisfied
15%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
12%
Very Dissatisfied
46%

CSAT according to Hispanic or Latino

Greystar's Customer Satisfaction (CSAT) score was rated 30% according to Hispanic or Latino users and customers.

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30 / 100
Very Satisfied10%
Satisfied20%
Neither Satisfied nor Dissatisfied0%
Dissatisfied10%
Very Dissatisfied60%
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
60%

CSAT according to African American/Black

Greystar's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100
Very Satisfied22%
Satisfied11%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
22%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

CSAT according to Asian or Pacific Islander

Greystar's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.

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33 / 100
Very Satisfied0%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

CSAT according to Other

Greystar's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.

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14 / 100
Very Satisfied9%
Satisfied5%
Neither Satisfied nor Dissatisfied0%
Dissatisfied19%
Very Dissatisfied67%
Very Satisfied
9%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
19%
Very Dissatisfied
67%

Greystar Customer Satisfaction Score by Age

Greystar's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
18-25 CSAT Score
33%
Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
56%
18-2533%
26-30 CSAT Score
38%
Very Satisfied
38%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
50%
26-3038%
31-35 CSAT Score
34%
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
8%
Very Dissatisfied
42%
31-3534%
36-40 CSAT Score
33%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
56%
36-4033%
41-45 CSAT Score
20%
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
30%
Very Dissatisfied
50%
41-4520%
46-50 CSAT Score
12%
Very Satisfied
12%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
88%
46-5012%
51-55 CSAT Score
33%
Very Satisfied
16%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
51-5533%
56-60 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
56-6025%
61-65 CSAT Score
14%
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
57%
Very Dissatisfied
29%
61-6514%
66+ CSAT Score
14%
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
72%
66+14%

Greystar Customer Satisfaction Score by Usage

Greystar's Customer Satisfaction score was rated the highest by customers who have used Greystar's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
22
1 to 2 Years
21
2 to 5 Years
25
5 to 10 Years
62

Greystar Customer Satisfaction Score by Industry

Greystar's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Transportation industry customers.

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Tech
23
Accounting
20
Aerospace and Aviation
40
Architecture and Planning
75
Banking and Financial Services
67
Education
20
Healthcare, Hospitals and Medicine
0
Hospitality
33
Insurance
0
Legal
0
Real Estate
20
Transportation
0

Greystar Customer Service

2.3/5

Greystar has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.

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About Greystar's Customer Service

Address

18 Broad Street, Suite 300, Charleston, SC


Website

http://greystar.com

Quick Insights into Greystar Customer Service

Greystar's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.

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Ranked Greystar Customer Service the Highest

Banking and Financial Services
4.1
26-30
2.7
5 to 10 Years
2.6

Ranked Greystar Customer Service the Lowest

Less than 1 Year
1.5
Other
1.5
Transportation
1.5

Greystar Customer Service Score by Gender

Male customers rated Greystar's Customer Service score 0.6 stars higher than Female customers.

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Male

2.1/5

Female

1.5/5

Greystar Customer Service Score by Ethnicity

Greystar's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
2
Hispanic or Latino2
African American/Black
1.6
African American/Black1.6
Asian or Pacific Islander
1.5
Asian or Pacific Islander1.5
Other
1.5
Other1.5

Greystar Customer Service Score by Age

Greystar's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
1.8
18-251.8
26-30
2.7
26-302.7
31-35
2.2
31-352.2
36-40
2
36-402
41-45
1.5
41-451.5
46-50
1.5
46-501.5
51-55
1.7
51-551.7
56-60
1.5
56-601.5
61-65
1.8
61-651.8
66+
1.5
66+1.5

Greystar Customer Service Score by Usage

Greystar's Customer Service score was rated the highest by customers who have used Greystar's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
1.7
2 to 5 Years
2
5 to 10 Years
2.6

Greystar Customer Service Score by Industry

Greystar's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.

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Tech
1.7
Accounting
1.9
Aerospace and Aviation
2.3
Architecture and Planning
3.4
Banking and Financial Services
4.1
Education
1.5
Healthcare, Hospitals and Medicine
1.5
Hospitality
2
Insurance
1.5
Legal
1.5
Marketing, Advertising and Research
2.6
Real Estate
1.6
Transportation
1.5

Greystar as an Employer

3.6/5

Greystar has a 3.6/5 stars for its overall company culture rated by their employees

  Greystar CEO
top
15%
CEO of Greystar

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Greystar scored a -27 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Greystar would recommend the brand to a friend. ENPS measures how likely Greystar employees would recommend working at Greystar to a friend.

Net Promoter Score

-27
NPS Score
32%Promoters
9%Passive
59%Detractors

Employee Net Promoter Score

10
eNPS Score
47%Promoters
16%Passive
37%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
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Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail