5
NPS
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Grocery Outlet
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About Grocery Outlet's Brand
The largest "extreme-value" grocer in the U.S. We have more than 200 locations in CA, ID, NV, OR, PA Washington.
Brand at a Glance
79%
Customer Loyalty
3.3/5
Product Quality
3.5/5
Pricing
3.3/5
Customer Service
Grocery Outlet NPS
Grocery Outlet's Net Promoter Score (NPS) is a 5 with 46% Promoters, 13% Passives, and 41% Detractors. Net Promoter Score tracks whether Grocery Outlet's customers would recommend using the product based on a scale of -100 to 100.
Grocery Outlet Overall NPS
| 46% | Promoters |
|---|---|
| 13% | Passives |
| 41% | Detractors |
Grocery Outlet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 4 | Jun 2024 | 4 |
Aug 2024 6 | Aug 2024 | 6 |
Sep 2024 6 | Sep 2024 | 6 |
Dec 2024 7 | Dec 2024 | 7 |
Jan 2025 8 | Jan 2025 | 8 |
Mar 2025 6 | Mar 2025 | 6 |
Apr 2025 6 | Apr 2025 | 6 |
May 2025 6 | May 2025 | 6 |
Aug 2025 6 | Aug 2025 | 6 |
Oct 2025 6 | Oct 2025 | 6 |
Nov 2025 4 | Nov 2025 | 4 |
Jan 2026 6 | Jan 2026 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Grocery Outlet NPS by Gender
Female customers rated Grocery Outlet's NPS 21 points higher than Male customers.
Male
-8
Grocery Outlet's NPS was rated -8 by Male customers on Comparably.
36%
Promoters
20%
Passives
44%
Detractors
Female
13
Grocery Outlet's NPS was rated 13 by Female customers on Comparably.
54%
Promoters
5%
Passives
41%
Detractors
Grocery Outlet NPS by Ethnicity
Grocery Outlet's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other -58 | Other | -58 |
Grocery Outlet NPS by Age
Grocery Outlet's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Grocery Outlet NPS by Usage
Grocery Outlet's NPS was rated the highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years -11 | 1 to 2 Years | -11 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years -8 | 5 to 10 Years | -8 |
Over 10 Years -13 | Over 10 Years | -13 |
Grocery Outlet Customer Reviews
Out of the 11 Grocery Outlet customer reviews 9 were positive and 2 were constructive. Grocery Outlet customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Grocery Outlet Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Grocery Outlet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Grocery Outlet Customer Loyalty Score by Gender
Female customers rated Grocery Outlet's Customer Loyalty score 7% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Grocery Outlet.
Male
78%
Yes
Female
85%
Yes
Grocery Outlet Customer Loyalty Score by Ethnicity
Grocery Outlet's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Grocery Outlet.
96
out of 100
Caucasian
78
out of 100
Hispanic or Latino
89
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
63
out of 100
Other
Grocery Outlet Customer Loyalty Score by Age
Grocery Outlet's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Grocery Outlet.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 55% | 36-40 | 55% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 84% | 51-55 | 84% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Grocery Outlet Customer Loyalty Score by Usage
Grocery Outlet's Customer Loyalty score was rated the highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Grocery Outlet Customer Loyalty Score by Industry
Grocery Outlet's Customer Loyalty score was rated the highest by Professional Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Grocery Outlet Product Quality
3.3/5
Grocery Outlet has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Grocery Outlet Product Information
Grocery Outlet’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Grocery Outlet's product the highest. Reviewers from the Accounting industry rated Grocery Outlet the lowest at 1.5.
- Website
- https://groceryoutlet.com/
- Company Size
- 501-1,000 Employees
Industry
Food & Beverages
Quick Insights into Grocery Outlet Product Quality
Grocery Outlet's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Grocery Outlet Product Quality the Highest
Ranked Grocery Outlet Product Quality the Lowest
Grocery Outlet Product Quality Score by Gender
Female customers rated Grocery Outlet's Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Grocery Outlet.
Male
2.9/5
Female
3.4/5
Grocery Outlet Product Quality Score by Ethnicity
Grocery Outlet's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Grocery Outlet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.9 | Other | 1.9 |
Grocery Outlet Product Quality Score by Age
Grocery Outlet's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Grocery Outlet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.1 | 26-30 | 3.1 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 4 | 46-50 | 4 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.9 | 61-65 | 3.9 |
66+ 1.6 | 66+ | 1.6 |
Grocery Outlet Product Quality Score by Usage
Grocery Outlet's Product Quality score was rated the highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Grocery Outlet Product Quality Score by Industry
Grocery Outlet's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Grocery Outlet Pricing
Grocery Outlet ROI & Value For Money
3.5/5
Grocery Outlet has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Grocery Outlet's overall ROI score rated by its users and customers.
Grocery Outlet Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Grocery Outlet.
Quick Insights into Grocery Outlet ROI
Grocery Outlet's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Accounting industry.
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Ranked Grocery Outlet ROI the Highest
Ranked Grocery Outlet ROI the Lowest
Grocery Outlet ROI Score by Gender
Female customers rated Grocery Outlet's ROI score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Grocery Outlet.
Male
3/5
Female
3.8/5
Grocery Outlet ROI Score by Ethnicity
Grocery Outlet's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Grocery Outlet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.9 | Other | 2.9 |
Grocery Outlet ROI Score by Age
Grocery Outlet's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Grocery Outlet.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 2.5 | 26-30 | 2.5 |
31-35 4.8 | 31-35 | 4.8 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.3 | 41-45 | 3.3 |
46-50 4 | 46-50 | 4 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.6 | 56-60 | 3.6 |
61-65 4.1 | 61-65 | 4.1 |
66+ 2.3 | 66+ | 2.3 |
Grocery Outlet ROI Score by Usage
Grocery Outlet's ROI score was rated the highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Grocery Outlet ROI Score by Industry
Grocery Outlet's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Grocery Outlet Customer Satisfaction (CSAT)
Grocery Outlet Customer Satisfaction (CSAT) Score
64 / 100
Grocery Outlet has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
22%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
8%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Grocery Outlet Customer Satisfaction
Grocery Outlet's Customer Satisfaction score was rated highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Grocery Outlet Customer Satisfaction the Highest
Ranked Grocery Outlet Customer Satisfaction the Lowest
Grocery Outlet Customer Satisfaction Score by Gender
Female customers rated Grocery Outlet's Customer Satisfaction score 19 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Grocery Outlet.
56 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 6% | |
Very Dissatisfied | 33% |
75 / 100
FemaleVery Satisfied | 61% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 21% |
Grocery Outlet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Grocery Outlet's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
60%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
Grocery Outlet's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Grocery Outlet.
75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Grocery Outlet's Customer Satisfaction (CSAT) score was rated 49% according to African American/Black users and customers.
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49 / 100
Very Satisfied
25%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
38%
CSAT according to Asian or Pacific Islander
Grocery Outlet's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to Other
Grocery Outlet's Customer Satisfaction (CSAT) score was rated 55% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Grocery Outlet.
55 / 100
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
45%
Grocery Outlet Customer Satisfaction Score by Age
Grocery Outlet's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Grocery Outlet.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 28% | |||||||||||||||
| 51-55 | 71% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 80% | |||||||||||||||
| 66+ | 33% |
Grocery Outlet Customer Satisfaction Score by Usage
Grocery Outlet's Customer Satisfaction score was rated the highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Grocery Outlet Customer Satisfaction Score by Industry
Grocery Outlet's Customer Satisfaction score was rated the highest by Professional Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Grocery Outlet Customer Service
3.3/5
Grocery Outlet has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Grocery Outlet's Customer Service
Address
2900 Broadway, Oakland, CA
Website
https://groceryoutlet.com/
Phone Number
510-845-1999
Quick Insights into Grocery Outlet Customer Service
Grocery Outlet's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Grocery Outlet's Customer Service score.
Ranked Grocery Outlet Customer Service the Highest
Ranked Grocery Outlet Customer Service the Lowest
Grocery Outlet Customer Service Score by Gender
Female customers rated Grocery Outlet's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Grocery Outlet.
Male
2.9/5
Female
3.4/5
Grocery Outlet Customer Service Score by Ethnicity
Grocery Outlet's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Grocery Outlet.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 1.9 | Other | 1.9 |
Grocery Outlet Customer Service Score by Age
Grocery Outlet's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Grocery Outlet.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.3 | 26-30 | 2.3 |
31-35 5 | 31-35 | 5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.7 | 51-55 | 3.7 |
56-60 2.7 | 56-60 | 2.7 |
61-65 4 | 61-65 | 4 |
66+ 1.6 | 66+ | 1.6 |
Grocery Outlet Customer Service Score by Usage
Grocery Outlet's Customer Service score was rated the highest by customers who have used Grocery Outlet's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Grocery Outlet Customer Service Score by Industry
Grocery Outlet's Customer Service score was rated the highest by Tech industry customers, and the lowest by Professional Services industry customers.
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Grocery Outlet as an Employer
2.4/5
Grocery Outlet has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Grocery Outlet scored a 5 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Grocery Outlet would recommend the brand to a friend. ENPS measures how likely Grocery Outlet employees would recommend working at Grocery Outlet to a friend.
Net Promoter Score
5
NPS Score
| 46% | Promoters |
|---|---|
| 13% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 21% | Promoters |
|---|---|
| 13% | Passive |
| 66% | Detractors |
