18
NPS
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GroupM
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About GroupM's Brand
Brand at a Glance
70%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
GroupM NPS
GroupM's Net Promoter Score (NPS) is a 18 with 48% Promoters, 22% Passives, and 30% Detractors. Net Promoter Score tracks whether GroupM's customers would recommend using the product based on a scale of -100 to 100.
GroupM Overall NPS
| 48% | Promoters |
|---|---|
| 22% | Passives |
| 30% | Detractors |
GroupM NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 15 | Jun 2023 | 15 |
Sep 2023 17 | Sep 2023 | 17 |
Oct 2023 16 | Oct 2023 | 16 |
Dec 2023 14 | Dec 2023 | 14 |
Jan 2024 11 | Jan 2024 | 11 |
Feb 2024 16 | Feb 2024 | 16 |
May 2024 15 | May 2024 | 15 |
Jun 2024 16 | Jun 2024 | 16 |
Sep 2024 15 | Sep 2024 | 15 |
Oct 2024 17 | Oct 2024 | 17 |
Dec 2024 17 | Dec 2024 | 17 |
Jun 2025 16 | Jun 2025 | 16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GroupM NPS by Gender
Female customers rated GroupM's NPS 1 points higher than Male customers.
Male
-1
GroupM's NPS was rated -1 by Male customers on Comparably.
16%
Promoters
67%
Passives
17%
Detractors
Female
0
GroupM's NPS was rated by Female customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
GroupM NPS by Ethnicity
GroupM's NPS was rated -14 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -14 | Asian or Pacific Islander | -14 |
GroupM NPS by Age
GroupM's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
GroupM NPS by Usage
GroupM's NPS was rated the highest by customers who have used GroupM's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
GroupM Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of GroupM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
GroupM Customer Loyalty Score by Gender
Male customers rated GroupM's Customer Loyalty score 6% higher than Female customers.
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Male
70%
Yes
Female
64%
Yes
GroupM Customer Loyalty Score by Ethnicity
GroupM's Customer Loyalty score was rated 66% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GroupM.
66
out of 100
Asian or Pacific Islander
GroupM Customer Loyalty Score by Age
GroupM's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of GroupM.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 49% | 18-25 | 49% |
26-30 78% | 26-30 | 78% |
GroupM Customer Loyalty Score by Usage
GroupM's Customer Loyalty score was rated the highest by customers who have used GroupM's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
GroupM Customer Loyalty Score by Industry
GroupM's Customer Loyalty score was rated 70% by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
GroupM Product Quality
4/5
GroupM has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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GroupM Product Information
GroupM’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated GroupM's product the highest.
- Website
- http://groupm.com/
- Company Size
- 10,000+ Employees
Quick Insights into GroupM Product Quality
GroupM's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers who have used GroupM's products/services for 2 to 5 Years.
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Ranked GroupM Product Quality the Highest
Ranked GroupM Product Quality the Lowest
GroupM Product Quality Score by Gender
Male customers rated GroupM's Product Quality score 0.5 stars higher than Female customers.
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Male
4.3/5
Female
3.8/5
GroupM Product Quality Score by Ethnicity
GroupM's Product Quality score was rated 3.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of GroupM.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
GroupM Product Quality Score by Age
GroupM's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of GroupM.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.9 | 26-30 | 3.9 |
GroupM Product Quality Score by Usage
GroupM's Product Quality score was rated the highest by customers who have used GroupM's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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GroupM Product Quality Score by Industry
GroupM's Product Quality score was rated 4.6 stars by Marketing, Advertising and Research industry customers.
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GroupM Pricing
GroupM ROI & Value For Money
3.8/5
GroupM has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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GroupM Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.
Quick Insights into GroupM ROI
GroupM's ROI score was rated highest by customers who have used GroupM's products/services for Less than 1 Year, and rated lowest by customers who have used GroupM's products/services for 1 to 2 Years.
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Ranked GroupM ROI the Highest
Ranked GroupM ROI the Lowest
GroupM ROI Score by Gender
Male customers rated GroupM's ROI score 0.1 stars higher than Female customers.
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Male
3.9/5
Female
3.8/5
GroupM ROI Score by Ethnicity
GroupM's ROI score was rated 3.7 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of GroupM.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
GroupM ROI Score by Age
GroupM's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of GroupM.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
GroupM ROI Score by Usage
GroupM's ROI score was rated the highest by customers who have used GroupM's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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GroupM ROI Score by Industry
GroupM's ROI score was rated 4.1 stars by Marketing, Advertising and Research industry customers.
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GroupM Customer Satisfaction (CSAT)
GroupM Customer Satisfaction (CSAT) Score
76 / 100
GroupM has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
38%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GroupM Customer Satisfaction
GroupM's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 18-25.
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Ranked GroupM Customer Satisfaction the Highest
Ranked GroupM Customer Satisfaction the Lowest
GroupM Customer Satisfaction Score by Gender
Male customers rated GroupM's Customer Satisfaction score 17 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of GroupM.
100 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
GroupM Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
GroupM's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
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87 / 100
Very Satisfied
25%
Satisfied
62%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
GroupM Customer Satisfaction Score by Age
GroupM's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of GroupM.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 100% |
GroupM Customer Satisfaction Score by Usage
GroupM's Customer Satisfaction score was rated 83 points by customers who have used GroupM's products/services for Less than 1 Year.
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GroupM Customer Service
4/5
GroupM has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About GroupM's Customer Service
Address
10018
Website
http://groupm.com/
GroupM's Social Links
Quick Insights into GroupM Customer Service
GroupM's Customer Service score was rated highest by customers who have used GroupM's products/services for Less than 1 Year, and rated lowest by customers who have used GroupM's products/services for 2 to 5 Years.
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Ranked GroupM Customer Service the Highest
Ranked GroupM Customer Service the Lowest
GroupM Customer Service Score by Gender
GroupM's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of GroupM.
Male
4.1/5
Female
4.1/5
GroupM Customer Service Score by Ethnicity
GroupM's Customer Service score was rated 4 stars by Asian or Pacific Islander customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of GroupM.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
GroupM Customer Service Score by Age
GroupM's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of GroupM.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
GroupM Customer Service Score by Usage
GroupM's Customer Service score was rated the highest by customers who have used GroupM's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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GroupM Customer Service Score by Industry
GroupM's Customer Service score was rated 4 stars by Marketing, Advertising and Research industry customers.
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GroupM as an Employer
3.5/5
GroupM has a 3.5/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
GroupM scored a 18 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of GroupM would recommend the brand to a friend. ENPS measures how likely GroupM employees would recommend working at GroupM to a friend.
Net Promoter Score
18
NPS Score
| 48% | Promoters |
|---|---|
| 22% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 45% | Promoters |
|---|---|
| 18% | Passive |
| 37% | Detractors |
