-6
NPS
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Brand Page
Guild Mortgage
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About Guild Mortgage's Brand
Guild Mortgage Company is one of the leading retail mortgage lenders in the United States.
Brand at a Glance
66%
Customer Loyalty
2.9/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
Guild Mortgage NPS
Guild Mortgage's Net Promoter Score (NPS) is a -6 with 41% Promoters, 12% Passives, and 47% Detractors. Net Promoter Score tracks whether Guild Mortgage's customers would recommend using the product based on a scale of -100 to 100.
Guild Mortgage Overall NPS
| 41% | Promoters |
|---|---|
| 12% | Passives |
| 47% | Detractors |
Guild Mortgage NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 20 | May 2021 | 20 |
Jul 2021 33 | Jul 2021 | 33 |
Aug 2021 37 | Aug 2021 | 37 |
Sep 2021 22 | Sep 2021 | 22 |
Oct 2021 20 | Oct 2021 | 20 |
Jan 2022 9 | Jan 2022 | 9 |
Mar 2022 -1 | Mar 2022 | -1 |
Aug 2022 -8 | Aug 2022 | -8 |
Jun 2023 -1 | Jun 2023 | -1 |
Nov 2023 -6 | Nov 2023 | -6 |
Feb 2024 -1 | Feb 2024 | -1 |
May 2024 -6 | May 2024 | -6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Guild Mortgage NPS by Gender
Guild Mortgage's NPS was rated 20 by Male customers on Comparably.
Male
20
Guild Mortgage's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
N/A
Guild Mortgage's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Guild Mortgage NPS by Age
Guild Mortgage's NPS was rated -34 points by customers ages 18-25 on Comparably.
Guild Mortgage NPS by Usage
Guild Mortgage's NPS was rated -50 points by customers who have used Guild Mortgage's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
Guild Mortgage Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Guild Mortgage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Guild Mortgage Customer Loyalty Score by Gender
Guild Mortgage's Customer Loyalty score was rated 64 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Guild Mortgage.
Male
64%
Yes
Female
N/A
Yes
Guild Mortgage Customer Loyalty Score by Age
Guild Mortgage's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Guild Mortgage.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Guild Mortgage Customer Loyalty Score by Usage
Guild Mortgage's Customer Loyalty score was rated 55% by customers who have used Guild Mortgage's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Guild Mortgage Product Quality
2.9/5
Guild Mortgage has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Guild Mortgage Product Information
Guild Mortgage’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Real Estate
Quick Insights into Guild Mortgage Product Quality
Guild Mortgage's Product Quality score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Guild Mortgage's Product Quality.
Ranked Guild Mortgage Product Quality the Highest
Guild Mortgage Product Quality Score by Gender
Guild Mortgage's Product Quality score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Guild Mortgage.
Male
3.2/5
Female
N/A
Guild Mortgage Product Quality Score by Age
Guild Mortgage's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Guild Mortgage.
0
1
2
3
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5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
Guild Mortgage Product Quality Score by Usage
Guild Mortgage's Product Quality score was rated 2.5 stars by customers who have used Guild Mortgage's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Guild Mortgage Pricing
Guild Mortgage ROI & Value For Money
3.4/5
Guild Mortgage has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Guild Mortgage ROI
Guild Mortgage's ROI score was rated highest by Male customers.
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Ranked Guild Mortgage ROI the Highest
Guild Mortgage ROI Score by Gender
Guild Mortgage's ROI score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Guild Mortgage.
Male
3.2/5
Female
N/A
Guild Mortgage ROI Score by Age
Guild Mortgage's ROI score was rated 2.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Guild Mortgage.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
Guild Mortgage ROI Score by Usage
Guild Mortgage's ROI score was rated 2.1 stars by customers who have used Guild Mortgage's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Guild Mortgage Customer Satisfaction (CSAT)
Guild Mortgage Customer Satisfaction (CSAT) Score
46 / 100
Guild Mortgage has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
19%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Guild Mortgage Customer Service
3.5/5
Guild Mortgage has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Guild Mortgage's Customer Service
Address
5887 Copley Drive, San Diego, CA 92111
Website
http://www.guildmortgage.com/
Guild Mortgage's Social Links
Quick Insights into Guild Mortgage Customer Service
Guild Mortgage's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Guild Mortgage's Customer Service score.
Ranked Guild Mortgage Customer Service the Highest
Guild Mortgage Customer Service Score by Gender
Guild Mortgage's Customer Service score was rated 3.1 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Guild Mortgage.
Male
3.1/5
Female
N/A
Guild Mortgage Customer Service Score by Age
Guild Mortgage's Customer Service score was rated 2.5 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Guild Mortgage.
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80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
Guild Mortgage Customer Service Score by Usage
Guild Mortgage's Customer Service score was rated 2 stars by customers who have used Guild Mortgage's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Guild Mortgage as an Employer
3.8/5
Guild Mortgage has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Guild Mortgage scored a -6 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Guild Mortgage would recommend the brand to a friend. ENPS measures how likely Guild Mortgage employees would recommend working at Guild Mortgage to a friend.
Net Promoter Score
-6
NPS Score
| 41% | Promoters |
|---|---|
| 12% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 29% | Promoters |
|---|---|
| 19% | Passive |
| 52% | Detractors |
